Founders love saying "our product speaks for itself." Products don't speak. That's literally what positioning is for.
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Charlie Simpson
545 posts
Charlie Simpson
@CharlieeSimpson
Husband + dad of three. Building clarity for complex ideas at @0xProofOfWork
London Beigetreten Şubat 2009
598 Folgt2.6K Follower
A great product with bad positioning is just a well-kept secret with a burn rate.
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10/ The site's live and already iterating. The workflow went from two weeks for wireframes to two hours for a full page shipped to production.
The tools changed. The taste didn't.
proofofwork.studio
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9/ Sixteen years of building brands for funded companies, knowing what good looks like and what doesn't - that directed every prompt and every design decision. The AI executed what we told it to.
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1/ We rebuilt the @0xproofofwork website from scratch this week. Two people, three days, eight pages, fully responsive - custom-built from code, not Framer, not Webflow.
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Naval said "AI is going to drain a lot of moats." He's right. But clarity is the one moat AI can't drain. It can build your product. It can't explain why anyone should care about you specifically. That's still a human problem.
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Why is web2 in 2026 looking like web3 in 2021?
Stitch by Google@stitchbygoogle
Meet the new Stitch, your vibe design partner. Here are 5 major upgrades to help you create, iterate and collaborate: 🎨 AI-Native Canvas 🧠 Smarter Design Agent 🎙️ Voice ⚡️ Instant Prototypes 📐 Design Systems and DESIGN.md Rolling out now. Details and product walkthrough video in 🧵
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Your product is a 9. Your website is a 4. That gap has a cost. You just can't see it on the P&L.
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Rebuilt the POW site from scratch with David - designed in @paper, built with @claudeai Code. A few days, start to finish.
The surprise wasn't the speed - it was the quality. Genuinely better than what would've taken two weeks six months ago.
The bottleneck isn't shipping anymore. It's having something worth saying.
Proof of Work@0xproofofwork
New site is live → proofofwork.studio 60+ brands. AI, fintech, Web3. Strategy, identity, websites, and creative that ships in weeks. Built to keep building on. New pages and new ideas from here. Designed in @paperdotdesign. Built with @ClaudeAI.
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AI made building easy. That's the problem. When everyone can ship, the product stops being the differentiator.
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The easier it gets to build, the harder it gets to matter.
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