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@ControlvExposed

We are a marketing growth consultancy with the breadth and depth of experience to advise senior marketers and the hands-on expertise to deliver.

Global Beigetreten Ekim 2018
648 Folgt334 Follower
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Paul Frampton-Calero
Paul Frampton-Calero@Paul_Frampยท
Looking forward to kickstarting @MADFESTLONDON tomorrow morning with my State of Nation intro and then welcoming some great marketers to the stage. Itโ€™s gonna be HUGE this year.
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Paul Frampton-Calero
Paul Frampton-Calero@Paul_Frampยท
Sustainability = a business model where your products & design have long term sustainability built in, generating profit to enable scale. I chat to @larssilberbauer about how @nokia is re-imagining the r/ship between marketing & product. Apple podcast: apple.co/3RDgtuY
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Paul Frampton-Calero
Paul Frampton-Calero@Paul_Frampยท
Retail media is far bigger than media. Itโ€™s not just an incremental revenue opportunity, it's transforming the retailer/manufacturer relationship on many levels. retailgazette.co.uk/blog/2023/11/rโ€ฆ
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Paul Frampton-Calero
Paul Frampton-Calero@Paul_Frampยท
Exciting to see a packed room @ISBAsays for conversation to discuss the huge potential and need for standardisation in UK retail media
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CvE
CvE@ControlvExposedยท
๐Ÿ“ป๐—ง๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ณ ๐—ง๐—ถ๐—บ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜„ ๐—น๐—ถ๐˜ƒ๐—ฒ!๐Ÿ’ฅ Our Nick King, sits down with ๐—ง๐—ผ๐—บ ๐—Ÿ๐—ฎ๐—ป๐—ด๐—น๐—ฒ๐˜†, Head of Personalisation and Retail Media at @JohnLewisRetail Tune in now rb.gy/f05l8 #marketingpodcast
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Paul Frampton-Calero
Paul Frampton-Calero@Paul_Frampยท
Enjoyed this panel. Great conversation about the amount of ๐Ÿ’ต in retail media being left on table by department stores globally. ๐Ÿ‘‡๐Ÿผ๐Ÿ‘‡๐Ÿผ
Ann Berry@AnnBerry_NYC

Retail media: #Amazon, #Walmart & #Instacart have highlighted revenue from ads in their digital platforms. Hosting a conversation with Pete Nordstrom - CBO of Nordstrom, Scott Fyfe - CEO of David Jones, Jonathan Hopkins of Sonder & Paul Frampton Calero โšก๏ธ of CvE on how department stores can similarly unlock ad revenue from their physical and online spaces - live from the IGDS World Department Store Summit in Dubai today. #retail #tech #media #consumertrends

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CvE@ControlvExposedยท
๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ณ๐—ผ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ?๐Ÿš€Master the art of ๐š๐ฅ๐ข๐ ๐ง๐ข๐ง๐  ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ฐ๐ข๐ญ๐ก ๐‚-๐ฌ๐ฎ๐ข๐ญ๐ž ๐ ๐จ๐š๐ฅ๐ฌ. Join our webinar on 13 Sep. at 6 pm BST / 12 pm ET. ๐—•๐—ผ๐—ผ๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฝ๐—ผ๐˜! โ˜‘www2.goodwaygroup.com/cve-gwg-measurโ€ฆ @Paul_Framp @goodwaygroup
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CvE@ControlvExposedยท
๐ข๐Ž๐’ ๐Ÿ๐Ÿ•: ๐–๐ก๐š๐ญ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ฆ๐ž๐š๐ง ๐Ÿ๐จ๐ซ ๐š๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ž๐ซ๐ฌ?๐Ÿคณ๐Ÿฝ Here are some ๐ค๐ž๐ฒ ๐ข๐ฆ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž #iOS17 ๐ฎ๐ฉ๐๐š๐ญ๐ž๐ฌ, brands should prepare before September. controlvexposed.com/ios-17-what-doโ€ฆ
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CvE@ControlvExposedยท
Michael Gillane, Marketing Director atย The HEINEKEN Companyย ๐—จ๐—ž+ ๐—œ๐—ฟ๐—ฒ๐—น๐—ฎ๐—ป๐—ฑ, shared his advice on why ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ฐ๐—ฟ๐˜‚๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ '๐’ƒ๐’“๐’‚๐’๐’…๐’” ๐’”๐’‰๐’๐’–๐’๐’… ๐’๐’†๐’—๐’†๐’“ ๐’•๐’‚๐’Œ๐’† ๐’•๐’‰๐’†๐’Š๐’“ ๐’‡๐’๐’๐’• ๐’๐’‡๐’‡ ๐’•๐’‰๐’† ๐’ˆ๐’‚๐’”'. youtube.com/watch?v=DFFR-Sโ€ฆ
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CvE@ControlvExposedยท
New Time For a Reset - ๐“๐ก๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐๐จ๐๐œ๐š๐ฌ๐ญ ๐ฐ๐ข๐ญ๐ก ๐†๐ฅ๐จ๐›๐š๐ฅ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ, episode with Jason Carter, Global Transformation Director at Reckit -- @ThisIsReckitt . Listen now! open.spotify.com/episode/5sMXpFโ€ฆ
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