creator stack AI

@george__mack If consuming content made you skilled, everyone watching cooking videos would be a chef, everyone watching stand-up would have a Netflix special, and everyone watching basketball would be dunking in the NBA. Consumption feels like progress. Execution creates it.

If consumption is how you learn, you’d be a professional chef, with a comedy special on Netflix, and dunking in the NBA.

Stories like this show the real shift people are still underestimating. AI isn’t replacing doctors. It’s giving patients the ability to explore options, ask better questions, and refuse to stop at the first “there’s nothing left.” Access to information used to be passive. Now it can change outcomes.

ChatGPT helped Sid find cancer treatment options after doctors said there was nothing left for him to do:

@fortelabs I’m starting to feel this shift too. PKM was about storing what you know. Context management is about making sure your tools, agents, and workflows know what you know at the right moment. Knowledge used to sit in notes. Now it needs to move with you.

Personal Context Management is the new Personal Knowledge Management

@jasonfried This is why responsibility feels heavier than it should. The moment you take ownership, you lose the comfort of having someone else to point at when things break. Freedom sounds attractive… until you realize it comes bundled with accountability.

Hugely underrated understanding of human nature.

I’ve started noticing this shift in search behavior too. Generic keywords disappear into the noise now. But the moment a query becomes specific and contextual, suddenly real sources show up instead of summaries. Depth isn’t optional anymore. It’s how you stay visible in an AI-first search world.

Three words gets you ignored. Six or more and AI has to start referencing real sources. The brands creating deep, specific content are the ones getting found right now. #GoogleAI #AISEO #DigitalMarketing #SEOTips

The most important signal in this thread isn’t SF vs NYC… it’s the rise of the third user. Not developers. Not casual users. Builders. People who suddenly have the power to create tools in their own domain without waiting for engineering teams anymore. That shift alone is going to reshape who gets leverage in the next 3–5 years.

Yesterday, I met with Anthropic and OpenAI and Google. (Separately, of course.) And while the conversations were largely confidential, I do want to share some aggregated reflections on the day as well as general SF takeaways. ⬇️ 1) Competitive advantage as a solo practitioner really does come from taking action and finding an area with a bit of friction and doubling down. Ex: memory management right now isn’t perfect, but allocating an hour to improving that system gives you a ton of leverage over others 2) SF continues to be the number one place for AI work. I know that’s not surprising. I would put New York at a healthy second place. SF tends to be more about crazy agent experiments for the thrill of capability and discovery and NYC tends to be more about kinda crazy agent experiments to find new ways to make money. Not saying either is better. But I met several people renting two apartments to straddle these worlds. You want the frontier of SF and enterprise insights of NYC. It’s one reason I travel between them so much. 3) All AI labs want to hear more from people. All of them. What are you using it for, what do you like, what do you hate, what do you need. Users have a TON of power on the direction of these tools. Keep testing and tweeting at them!! 4) There is very clearly a third customer cohort that is bubbling and underserved. It’s not developers…it’s not the business professional basic users…it’s builders. Everyone can build now. It’s marketing and sales folks vibe coding. It’s legal folks building complex skills. It’s a finance expert building a side project. This is a really undertapped customer base. They feel the Cursors of the world are too complex and doc summarization tools of the world are too basic. 5) Not sure if it was just sample size, but far fewer people were wearing tech gear compared to when I lived in SF. Everyone was still dressed casually, but I used to see Splunk and Optimizely and Slack and VC gear everywhere. People seem more in stealth swag now. 6) We may soon have our world model moment. 7) Speed of iteration and shipping is faster than I’ve ever seen. We see the nonstop drops from Anthropic. We see that because of scale, providers can get a much faster feedback loop of products or features that aren’t hitting. A lot of 2025 was experimentation, but ever since the OpenClaw moment over the holidays, the releases from all three labs have been more concentrated on…things that sorta look and feel like OpenClaw. 8) Small teams can pull off more than ever before. Small teams are the powerhouses of innovation right now. This means that finding new ways to share knowledge, break silos, and remove duplicate work is going to be even more important. AI agents functioning as actually teammates that support an entire system is key. 9) Build more Skills. Build better Skills. 10) Misinformation on AI tools and leaks spread FAST. I’ve seen so many fake stories on these AI labs. Your company needs to actually TEST these tools on your actual use cases to know which models and tools are best and you need to not make large-scale snap decisions based on a rumor of a rumor of a rumor. We will see more volatility. Plan for it. 11) You can feel the seriousness of this moment. Even during random conversations I had in line at a cafe. Lots of folks worried about job loss and lack of meaning. 12) Mac minis were sold out ;)

This is something more people need to understand:

People get uncomfortable hearing this… but capital usually follows opportunity, not identity. Markets don’t ask your religion. Investors don’t fund your surname. They respond to value, leverage, and results. Status conflicts divide people. Economic power changes how people treat you.

People with get offend ! - But believe me capitalism doesn't care about your religion& racism . - Capitalist will respect another Capitalist Discrimination are for the poor ones .

Most people think currency strength means “strong vs another currency.” Real comparison is purchasing power. Compare dollar vs gold, land, or energy over time… and you realize the story is very different from what headlines suggest. Half knowledge creates confidence. Full context creates clarity.

So who the fuck is saying dollar is appreciating Dollar was always compared to the price of one ounce of gold You can compare the price of dollar to gold for past 5 years Half knowledge is always dangerous

@ps1291628 This is underrated advice. An IPO doesn’t just give capital. It gives credibility, distribution, and a public track record investors trust the next time you build. The first company builds wealth. The second one builds faster.

Fact

@dvassallo Starting a business mostly takes courage. Staying in business takes consistency on days nobody is watching. The launch feels like the hard part… but survival is where discipline quietly replaces excitement.

Starting a business is easy. Staying in business is hard.

I learned this the hard way. Information gets attention. Emotion gets action. You can explain a product perfectly and still get ignored… but the moment someone *feels* understood, curious, or slightly uncomfortable—they move. People don’t convert on logic. They convert on resonance.

AI-proof marketing truth: You’ve gotta make people *feel* something if you want them to *do* something

@elonmusk I’ve seen the opposite happen in real life. The people who never introspect don’t become happier… they just repeat the same patterns faster. Introspection isn’t the problem. Unstructured rumination is. Reflection builds awareness. Avoidance builds loops.

Reinforcing negative neural pathways via therapy or introspection is a recipe for misery. Don’t cut a rut in the road.

I’ve seen this exact thing happen outside gardening too. The moment someone builds something themselves — a project, a product, even an idea — their relationship to it changes completely. It’s no longer “a thing.” It becomes proof of their effort. So when it starts failing or getting attacked, the reaction isn’t logical anymore. It’s personal.

She accidentally described one of the most replicated findings in behavioral psychology. Harvard and Duke researchers found in 2011 that people value things they build themselves 63% higher than identical pre-assembled versions. They called it the IKEA effect. Labor alone, even assembling a standardized box from instructions, is enough to make people overvalue their own creations. Gardening runs this effect at full intensity. You chose the seeds. You dug the holes. You watered daily. By harvest, your brain has priced that tomato at roughly 10x grocery store rates, and the math feels completely justified. Now stack Kahneman and Tversky's loss aversion on top. Losses register at approximately 2x the emotional intensity of equivalent gains. One of the most replicated findings in behavioral economics. So the aphid eating her garden is triggering both simultaneously. She built something her brain values at 163% of objective worth. She's watching it get destroyed in real time. Her nervous system is processing that destruction at double intensity. The grocery store tomato being out of stock? Mild annoyance. Zero labor investment means zero IKEA effect, means proportional emotional response. The garden tomato carries months of accumulated effort justification. The aphid isn't eating a $4 tomato. Her brain priced it at $40 and is processing the loss at $80. Gardening is the only common hobby that combines the IKEA effect, loss aversion, and a live adversary that reproduces faster than you can respond. The violence tracks.

@AlexHormozi I’ve noticed this pattern way too many times. The loudest warnings almost always come from people who never tried the thing themselves. They talk about “risk” like they tested it… when really they just avoided it. Sometimes the advice isn’t protection. It’s projection.

People who have nothing to lose have everything to say about what you might lose by doing the thing they were afraid to do even though they have the same thing to lose as you - nothing.

I thought posting daily would get me followers. 8 days in: Consistency is not enough. If your content is average, nobody cares.

Beginner mistake with AI: Using it for everything. Better approach: Use AI for 1 specific task daily until you get good at it.

8 days into posting on Twitter. What I’ve learned: Getting followers is hard. Not because of the algorithm, but because most content (including mine at first) is just noise.

What’s actually interesting isn’t whosaid it… it’s how fast narratives can flip today. For decades, influence was slow, controlled, and one-directional. Now a single voice with the right timing, distribution, and clarity can challenge years of conditioning in months. The real power shift? Speed of narrative, not just control of it.

History will remember a kashmiri pandit ended 70 years of brainwashing done by urduwood in just 6 months

@fhinkel Harsh… but directionally right. The shift isn’t “engineers vs AI.” It’s engineers who adapt their workflow vs those who keep coding like nothing changed. Same skill set. Different leverage. And in this phase, leverage compounds faster than experience.

AI won't replace engineers, but it will make some engineers obsolete. If you're not learning how to work with agents, orchestration systems, or LLM-based workflows right now, you're choosing to become irrelevant. The tech didn't wait for permission. Neither should you.