DAC

Thank you to everybody who came to our “Maximizing Success: Lessons Learned From a Year of Google pMax Campaigns” session @CommerceNext! You can see the slides here: dacgroup.com discover/events/dac-will-be-at-commercenext-event-to-discuss-google-pmax/. #CN2023

Great panel @CommerceNext on shifting marketing mix based on measurement, that started with an interesting perspective on Media Mix Modeling. Want to know what it can and cannot do for you? Check out our ebook on MMM: info.dacgroup.com/mmm-whitepaper…. #CN2023

Come meet the DAC team at kiosk #209 (right next to main stage)@CommerceNext - we’ll hand you your digital performance prescription, and something sweet as well! #CN2023

DAC is @CommerceNext! Don’t miss our session today at 3:20PM in Track C: Felicia DelVecchio, VP of media at DAC, and Rick Egan, VP of performance marketing at @Overstock, will tell you everything about Google pMax campaigns. Be ready to hear the good, the bad & the ugly. #CN2023

The dawn of #AI is upon us! 🌅🤖 Get ahead of the curve with Jenna, Nasser, and Dan as they break down the topic on everyone's lips and kick off DAC's exclusive AI Sunrise Series: hubs.ly/Q01TGkDj0

Hope you enjoyed Jenna’s presentation on SEO! For more information, check out our “Not your father’s SEO” whitepaper: rb.gy/7zw0e #RCCSTORE23

Very nice visual representation of diversity at the different levels of retailing businesses shown during the “The Impact of Exclusion at the Top panel” - there is a lot of work to do. #RCCSTORE23

Still worrying about keyword density and buying backlinks? SEO has changed A LOT since you first heard about it. Have your strategies? Don't miss this thought provoking session by @jennawats, SVP of Media @DAC_group at 3:45PM! #RCCSTORE23

@LegerMarketing didn’t find evidence in their data that the labor shortage had an impact on customer experience - is that what the retailers at #RCCSTORE23 experienced?

Attention + Recall = still the basis of great marketing, over and above all the new technology - Doug Stephens, Retail Prophet #RCCSTORE23

@DAC_group is proud to be a sponsor at #RCCSTORE23! Is your company still working with the “old rules” of SEO? @jennawats, our SVP of Media, will tell you all about the top 3 SEO practices that are no longer effective and what approaches will get you to the top at 3:45PM!

It was such an honour to participate in this year’s #POSSIBLE2023 in sunny #Miami. Huge shoutout to Kevin Miller, CMO of The Fresh Market, for collaborating with DAC’s Mike Corak and Nasser Sahlool to present The Fresh Market + DAC story. A talented team indeed! #possibleevent

Networking and learning from the best in the industry is always an exciting experience, but nothing could've prepared us for the incredible experience of meeting @BonJovi at #POSSIBLE2023! Apologies for the poor quality image but had to share!

@PossibleEvent welcoming @jonbonjovi to the stage - thanks for this opportunity to hear more about a legendary brand! #POSSIBLE2023

Words of wisdom from @rishad : people don’t follow a boss, a title: they follow a leader #POSSIBLE2023

TikTok works as hard as TV but is 2X more efficient - @CaseyHamlyn #POSSIBLE2023

Proud to have been invited to present a session on @TheFreshMarket at #POSSIBLE2023 with Kevin Miller, Mike Corak and Nasser Sahlool.

Don’t miss our session on @TheFreshMarket anti-inflation recipe at 3PM in the Vision Hall room. It will be quite the show with @nassersahlool, @MikeCorak and guest star Kevin Miller! And join us for a delicious mojito at Cabana 1 next to the pool right after. #POSSIBLE2023

“If advertising is relevant to users and entertaining/funny/informative, it’s actually content.” @elonmusk #POSSIBLE2023

@elonmusk describing Twitter’s new policy of freedom of speach vs freedom of reach impact on advertisers - do you feel like your ads now have less chances of appearing next to content not aligned with your brand’s values? #POSSIBLE2023