Mariana Acuña-Acosta

One year ago today, we launched Promise because we believed generative technology could expand opportunities for filmmakers everywhere. Today, that shift is real. The tools have advanced, new storytellers are emerging, and studios across the industry are exploring how GenAI might help solve production challenges and give more stories a path to the screen. Our first year was about building a strong foundation: a world-class team of Hollywood experts and pioneering GenAI artists, a 10+ project film and TV slate across genres (including co productions), establishing MUSE as our studio operating system, expanding @CuriousRefuge to train 10K creators and studio teams in 170+ countries, and launching The Generation Company to support productions with AI VFX and pre production ideation. Grateful for everyone building this with us. Read more about our journey in our blog below.

We're thrilled to share the behind-the-scenes of "My Friend, Zeph" - a new short from Dave Clark, launched this week at #AdobeMax. The film is a tender story about connection between past and present, memory and imagination. Using @AdobeFirefly, Dave brought the film to life using a hybrid approach that blended traditional filmmaking with generative tools. Working with actors on location and against blue screen, he used AI to enhance and expand the world, deepening its emotion and sense of wonder. The result is a story that feels both timeless, grounded in human performance, yet elevated by the magic of creative technology. @Diesol

Scouting @promise_ai X @NantStudio 🔥🔥