Finaloop

Tired of late and inaccurate accounting? It’s time for a change. It’s time to get smarter.

@PurushaPat Should be back now

@PurushaPat There is a Cloudflare outage that is affecting many online services and websites. We hope that it will be resolved soon.

Is this the greatest data release for 7–8 figure brands in the history of ecommerce? Yes. It is. Two years of P&L analysis: $3.16B, line-by-line + broken down by vertical. - Sales - Net sales - Gross profit - Contribution margin - OpEx - EBITDA You can download every chart 📊 But that’s not all. @FinaloopTeam and I asked three questions: 1️⃣ What is the single most significant financial struggle growing DTC brands are facing? 2️⃣ How can benchmark data be helpfully used (put to practical work) inside a business? 3️⃣ Where do you turn first in a P&L to find opportunities for more profit or better cashflow? We got original insights from … - @dave_stickland, Popsmith - Kristin Swarek, Caden Lane - Cameron Lee, Fractional CFO - Jeff Lowenstein, Free to Grow - @andrewjfaris, AJF Growth - @MattMullenax, Huron - @seanfrank, Ridge - @mbertulli, Pela Case x Lomi - @ChereneAubert, ILIA - Mark Brown, &Collar - Nate Littlewood, Future Ready Did you have plans for the holiday? Cancel them! Go. Get. This. Report. It’s the last non-Operator’s thing I will publish. So consider this my farewell content banger. Link below ↓

Dare we say the greatest holiday gift ecommerce founders have ever received? Yes, we dare. 🎁

@VicWritesCopy @Lioranpi @RaylaRapp Thanks for the deep dive🙏

Hello @Lioranpi & @RaylaRapp I COOKED up new stuff for @FinaloopTeam 's YT channel After spending a few hours watching your YouTube podcast episodes, I converted some of them into comprehensive blog playbooks. And now, I'd show you exactly how your content (on YouTube) could be working 20x harder. ([see them here: Google Doc link: docs.google.com/document/d/1JG…]) This next part is a 3-minute read and I promise it is worth it.

🚨 Tomorrow we’re pulling back the curtain on TikTok Shop How the fastest-growing brands are scaling profitably→ w/ @jordantwestecom , Russell Saks & Finaloop insiders. With BFCM weeks away, you can’t afford to miss this. 👉 us06web.zoom.us/webinar/regist…

“I’m super bullish about TikTok sales… but no f**kin clue if I’m making 💰.” With BFCM weeks away, you can’t scale on vibes & guesswork. Sept 16→ @RaylaRapp @_RafiGanz @jordantwestecom & Russell Saks (Be Amazing) on scaling profitably w/TTS. Register👉us06web.zoom.us/webinar/regist…

BRIDGES… but unfiltered. For our final episode of TaylorReacts!, I pulled the books from 4 eCom companies. From a $100M+ monster printing 30% margins… to a 7-figure store bleeding red. Then, I brought in some of the sharpest finance minds I know: @MehtabKarta, @drewfallon12, & Jacob Becker. Is DTC a business, or a channel? How much of your P&L should be product development? Does product solve for marketing, or marketing solve for product? This, and much more. Enjoy: The truth behind 2025’s best (& worst) eCom P&L's - Finance Experts REACT Special thank you to @fermatcommerce & @FinaloopTeam for partnering with us.

New Ecom Finance Experts pod drops bombshells: "I only sell online" = BIGGEST sales tax error. @WithumCPA experts reveal: → $100K triggers nexus in most states → FBA warehouses create hidden compliance Watch the full episode: youtu.be/s9YfdMUlfio?fe… open.spotify.com/episode/4Xgbgg…

We pissed off a lot of customers. For the past year, TikTok Shop exploded for ecommerce brands. Every week, we got the same question: “When is your TikTok Shop integration coming?” The truth is that for a long time, we couldn’t build it. TikTok Shop was pure chaos. It was a new platform with confusing APIs and constantly changing logic. Sure, we could’ve shipped something fast, but we refused to ship something broken. Some companies rushed to market with half-baked solutions and called it an “integration,” but the numbers din’t match, and the orders didn’t reconcile. Wrong data is worse than no data. So we made the hard call: We’d take the heat, lose deals, and risk churn (my board was thrilled about this one). Instead, we built it slowly and accurately – a real-time, order-level sync built together with the TikTok Shop team. Every week, our support team fielded complaints but we still waited to ship until we were sure it was ready. Now? It’s here. The first and only real accounting integration for TikTok Shop. - Revenue: sales, discounts, refunds - Fees: selling, affiliate, shipping - COGS: matched at the SKU and warehouse level - Fulfillment, taxes, samples: all synced, in real time Every order and every detail, completely reconciled with your full financial picture. Massive thanks to the TikTok Shop team for working with us to make this happen. It was worth the wait and I’d make the same call again.

Hey TikTok Shop sellers, you can’t scale what you can’t see. 👃Smell that? It's hope. Help is on it's way. Stay tuned.

New Ecom Finance Experts pod drops the brutal truth: Ecom brands LOSE financial control at $1.5M revenue @gabeandres reveals: 🗝️Why 7% MCA loans can be 40% APR traps 🗝️3 gross margin killers Listen to the whole episode. youtu.be/GfnM92RpB58?fe… open.spotify.com/episode/7nVMgC…

TikTok Shop is🔥 But behind the scenes? Your numbers are a mess. ❌ Sales & fulfillment? Delayed. ❌ Discounts & subsidies? Hidden. ❌ Fees & commissions? Buried. ❌ COGS & samples? Disconnected. Ecommerce founders need more. We’ve been building the only integration that actually fixes it. Big drop coming. Stay tuned.

Marketers and Meta media buyers… if you study this episode, your ad account may THRIVE How? There exist creator-content GEMS worth $$$. Not literal jewels, but ADS. That print money. HOWEVER, not all gems, and ads, are created equal. To uncover EXACTLY why, I’m joined by @iamshackelford and @adrianneaustin_ to REACT to these ads. Some, we LOVED. Others, borderline ILLEGAL. With examples from Alix Earle, @arcads_ai, @JordanRogers26, and more. Enjoy TaylorReacts! Ep4: Creator Content: The best ad format for 2025? Special thank you to our partners at @fermatcommerce & @FinaloopTeam.

Ecom Finance Experts podcast: @WithumCPA tax experts share what every brand should know 💡 QSBS tax-free gains (Sec 1202) 💡 Stock > Asset sales And much more Listen to the whole episode: YouTube youtu.be/3_mwDixocKc?si… Spotify open.spotify.com/episode/7kcPnR…

New Ecom Finance Experts episode @JacobB29170 & Jordan Benjamin Benjamin (OmniFi Partners) dive into the financials that matter. ⚡️Amazon customers repurchase more than D2C ⚡️MCA at 6% ≠ 6%(often 20%+ APR) ⚡️Innovate or die 👉youtu.be/sIWHJZoB2sQ?si… 👉open.spotify.com/episode/5d0UoB…

⏰ TOMORROW 12 PM EST Join @FinaloopTeam's @RaylaRapp & Jay Harden of @billcom for a Lunch & Learn to show you how to automate your financial ops. 🔥 Live product demos 🔥 Workflow automation in action 🔥 Eliminate manual work forever Register now 👉us06web.zoom.us/webinar/regist…

Why do so many founders avoid their financials? In this episode of Ecom Finance Experts, @FinaloopTeam's @JacobB29170 talks with Nate Littlewood (Future Ready CFO). Listen to the whole episode: YouTube youtu.be/lKnLVMm461Y Spotify open.spotify.com/episode/70dtql…