Maria Frackowiak 🇦🇪

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Maria Frackowiak 🇦🇪

Maria Frackowiak 🇦🇪

@FrackowiakMaria

Dubai’s Web3 voice 🎙️ | Marketing · brand & comms @ADI_Foundation & @ADIChain_ ⛓️

Dubai, United Arab Emirates Beigetreten Mart 2021
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Maria Frackowiak 🇦🇪
Maria Frackowiak 🇦🇪@FrackowiakMaria·
I won’t be modest here. This is one of the most important crypto projects in the UAE 🇦🇪 Today, a Dirham-backed stablecoin, DDSC, goes live. Initiated by IHC and First Abu Dhabi Bank, and hosted exclusively on @ADIChain_ , designed by the @ADI_Foundation. This is the milestone our team has been working toward for a long time. But it’s not just a big moment for ADI. It’s a breakthrough day for the entire UAE. For the first time, the UAE Dirham, a national currency, is coming on-chain, marking the beginning of a regulated decentralized finance era in the region. There is no stronger signal of blockchain adoption than a sovereign, government-grade digital currency becoming an official medium of exchange and store of value, operated by key institutions. This is a tangible shift in the reality we live in. Crypto has come a long way - from grey-zone assets to sovereign digital money serving nations and the real economy. I’m proud to be part of this project. And I truly believe this moment changes the history of finance across MENA, and beyond. Congratulations to the entire ADI team and the leading institutions behind this milestone. Today, the UAE took a decisive step toward on-chain finance.
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ADI Chain
ADI Chain@ADIChain_·
48% of institutions choose stablecoins for speed, not cost. So where does that speed come from? Traditional cross-border payments take 2-5 days on average. Not because the tech is outdated. Because a single transfer passes through three or more independent institutions before it arrives. Each one takes its own cut and settles on its own schedule. If one of them is closed for the day, the payment waits. That's the design of the traditional system, not a bug in it. Stablecoins remove most of those intermediaries. Instead of routing through a chain of banks, transactions go through an onchain settlement layer that connects directly to on-ramp and off-ramp endpoints. Fewer institutions in the path, fewer dependencies between them. This is the kind of settlement ADI Chain is built to power. A digital infrastructure where regulated assets move across borders without the friction of correspondent banking.
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ADI Foundation
ADI Foundation@ADI_Foundation·
Eid Mubarak to our partners, community, and team members at ADI. To all who celebrate, we hope this special day offers moments of serenity and inspiration. May this Eid bring you renewed peace, personal growth, and strengthened meaningful connections with those around you.
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Maria Frackowiak 🇦🇪
Maria Frackowiak 🇦🇪@FrackowiakMaria·
It’s 2026 & storytelling is the hottest thing you can have. Yes - even in crypto. Sorry, the era of short, punchy tweets is over. Now, if you want to build a strong brand in Web3, you need to stretch a bit. And storytelling is the hottest marketing shift now in our space. Not even a trend → a new direction. It all comes from promoting “real value” and slowly driving away from short-term, opportunistic projects pumping for one cycle. Now you target a much more mature client - and they need to get to know you in and out. You need to build trust, present the values you stand for, and control your messaging. All of a sudden, you need to have a deep story about the critical problem you spotted and the revolutionary solution you plan to fix it with. And just to clarify - this rule doesn’t apply only to brands, it applies to founders and teams too. Chart screenshots and market analysis won’t do alone anymore. People prefer to learn from stories, not from “10 tips to…” They want to know your early beginnings. The ups and downs. The difficulties you met and how you overcame them. This is how you show your real self, how you become noticed, and how you build trust. I know, I’m asking you to be authentic - ridiculous in the Web3 space, right? :d Well, you won’t be able to ignore it and in order to grow, you’ll need to adapt. In 2026, having a story people are dying to listen to is truly the hottest competitive advantage you can have. Make yours count and start sharing it today. Full episode of the KNOWN podcast by @INPUT_global in the link below.
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ADI Chain
ADI Chain@ADIChain_·
“What is your killer feature?” “We don’t have one. We have a killer ecosystem.” ADI's edge is the synergy of: → Institutional backing → Regulatory alignment → Sovereign-grade infrastructure → Programmable modularity This is what it takes to bring nations onchain.
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The ZKnomist
The ZKnomist@TheZKnomist·
ZK Talks 🎙 – ADI Chain and the Rise of Stablecoins: Building Sovereign Blockchain Infrastructure on ZKsync | Andrey Lazorenko ( @AndreyLazorenko ) In this episode of ZK Talks, we asked @AndreyLazorenko, the CEO of @ADI_Foundation, the company behind @ADIChain_, about their latest developments, including the $DDSC Stablecoin, and their plans for the MENA Region and the Global South. Watch the full podcast to get new insights! 👀 Timestamps: 01:35 Introduction of Andrey Lazorenko and ADI Chain 04:58 Why the ADI Foundation Chose ZKsync 06:59 Experiences in Business Building and Management 08:05 Difference Between the ADI Chain and the ADI Foundation 11:01 What Can People Build on ADI Chain 14:02 Importance of the Privacy Narrative for ADI 18:28 The DDSC Stablecoin Launch 24:09 The Target Market for the UAE Dirham 25:24 Importance of Being EVM-Compliant 26:49 DDSC Stablecoin's Reserve Mechanism 30:43 Use Cases for the DDSC Stablecoin 33:09 Benefits of the ZK Technology 34:47 Plans for DDSC as Gas Fee Payments 36:51 ADI Chain's Hackathon Plans 38:37 Closing Messages
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Maria Frackowiak 🇦🇪
Maria Frackowiak 🇦🇪@FrackowiakMaria·
Thinking that AI can take our job comes from a misconception of our qualities & skills. If you define your skills by "performing tasks" like a robot - writing, designing, editing - then yes, AI will take it. But the most valued skill in each organization is what you mean to other people (especially to your supervisors). are you a problem solver for them? Do you make their lives easier? Can you get something DONE from A to Z without bothering them? Can they trust you with taking something over? Can they send you for a meeting with full confidence? Those are your major skills, and no AI tool will replace it because even if it's capable of performing tasks, your leader would ask YOU to prompt that AI and take it off his head ;)
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Nick
Nick@ballanutsa·
what i reminded myself of this week 👇 don’t refill the cup regularly without taking sips from it with all this AI-madness going on lately, i found myself again in an endless cycle of doomscrolling the latest news, newly baked models, articles about “how to replace a marketing department with these 3 AI agents” and similar crap. obviously, in this environment, productivity drops significantly. you start asking useless questions that lead to more doubts about the future of your career and the industry as a whole. but what always saved me in situations like this, when i have a hyperfocus on consumption (aka filling the cup), is not forgetting to take a few sips. somewhere in a journal, write down one of the insights that reinforces your vision instead of hinting that you’ll be replaced. somewhere out there, apply the knowledge in my current side project. finally, turn down that faucet from which this endless stream of info flows and ask yourself: “what is one action, no matter how minimal it seems, that can help me ease the inner anxiety and bring me closer to my vision?” notice something, nick? ACTION, not another article or a thread on x. because unfortunately, you can’t read your way to your ambitions.
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NCEMA UAE
NCEMA UAE@NCEMAUAE·
نثمّن وعي أفراد المجتمع وتعاونهم الذي كان دائماً أحد أسباب نجاح إدارة مختلف الأزمات. إن التزامكم بالتوجيهات الرسمية وتحليكم بالهدوء يعكس روح المسؤولية التي تميز مجتمع دولة الإمارات. معاً نحافظ على أمن الوطن ونعزز الطمأنينة. #الإمارات_أمن_وأمان
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النيابة العامة
Warning ⚠️ ——- The Public Prosecution warns against publishing or circulating rumors and information from unknown sources through social media platforms or any other technological means, due to the consequences thereof, including the spread of confusion and harm to the security and stability of society. The Public Prosecution further emphasizes the necessity of obtaining information solely from official and accredited sources, and refraining from being influenced by content that is published or circulated without verification. Any person who shares or reposts content from unknown sources shall be subject to legal accountability in accordance with the applicable legislation, even if they are not the original creator of such content. Be aware and informed… Information is a responsibility, and spreading rumors is a crime. ——- #federal_public_prosecution #Verify_The_Source #Spread_Awareness #No_To_Rumors
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Maria Frackowiak 🇦🇪
Maria Frackowiak 🇦🇪@FrackowiakMaria·
The most dangerous thing about Dubai? It makes your old goals look small. Recently I was asked about one belief about success I had to unlearn. I answered: That success has limits. Dubai proves it doesn’t. And that’s the rule that flips your entire life here. Because suddenly, you have everything right in front of you. When you make the call to move to Dubai, you usually come with a plan. A modest one, gradual, realistic. A list of steps you want to accomplish over the next 1, 3, 5 years. Let me stop you right there 😁 That list will shift completely. 3 years from now, you’ll laugh at that list. Because you created it from the perspective of a limited mind. And then you arrived in a place that doesn’t think in limits… You can complain that Dubai puts pressure on you, that it’s fast, intense, demanding. But you can’t deny one thing - you can become very successful here. You don’t need a legacy business here or a family fund. You can become self-made here with your drive, hard work, and ambition. And yes, it doesn’t have limits. You see amazing, extraordinary visionaries turning bold ideas into reality almost daily. So here’s the catch: once you sink into this city, your vision will change, mature, and grow. And then you’ll need to put even more work in to make it real. Are you ready to take that effort? 👀
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ADI Chain中文
ADI Chain中文@ADIChain_China·
ADI Foundation @ADI_Foundation 的市场部主管Lilia Severina @LiliaSeverina1 从香港 @consensus2026 大会现场向 ADI Chain 中国社区致以问候。 ADI Chain 是专为数字金融打造的中立区块链基础设施,为全球稳定币、支付及链上应用提供强大支持。 🎥戳完整视频↓
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ADI Chain
ADI Chain@ADIChain_·
ETHDenver made one thing clear. The institutional market is choosing reliability over complex DeFi. And stablecoins are crypto's most practical use case for the next wave of onchain adoption. We spent the entire week at @EthereumDenver, hosted our first-ever hackathon, connected with community and ecosystem partners, and spoke on a stablecoins panel at the New France Village stage. Key takeaways: • The most scalable crypto products look similar to traditional finance, but are more accessible, programmable, and global • Retail and emerging market users primarily want stability, and stablecoins deliver the rails to make it possible • Regulation does not eliminate the demand for digital finance, it reshapes liquidity flows and value exchange mechanics These directly align with how we built ADI Chain. By embedding compliance and jurisdictional control at the protocol level, we deliver the settlement layer to host these sovereign digital assets securely. This is the foundation for a global financial shift that is already underway. Watch our ETHDenver week recap in the video below ↓
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ADI Chain
ADI Chain@ADIChain_·
The strongest stablecoins aren't built on hype. Boring is the ultimate feature, and the assets with practical utility always win. With our DevRel, @Xidea404, joining the discussion at @EthereumDenver, the message on the ground was clear: → Stablecoins are most impactful in regions where the current financial infra is unreliable or underdeveloped → They give institutions and even governments access to global liquidity and markets → Retail increasingly uses them for yield above traditional banking Stablecoins seeing adoption are those preferred for conservative use cases, supported by liquid reserves, transparent disclosures, and efficient redemption mechanisms. The market doesn't chase trends. It rewards infra that performs when it matters most.
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Maria Frackowiak 🇦🇪
Maria Frackowiak 🇦🇪@FrackowiakMaria·
The KNOWN Podcast episode is live 👏 We unpack: – my biggest work mistakes – failed bets that still paid off – the real cost of building a name No filters. No surface talk. If you’ve been following my journey, this conversation connects the dots. Check it out now! 🔗 Link to the full episode in the comments ↓ Big thank you @INPUT_global, Mary Pedler & Stella Friaisse for having me!
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INPUT Global
INPUT Global@INPUT_global·
@FrackowiakMaria on building a career from scratch in crypto: failed investments that still compounded, trading chaos for structure, and why storytelling beats tactics. Live on KNOWN: youtube.com/watch?v=K7d0g9…
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