BigboyMilly
289 posts


@BeerGeeksca @squawksquare This is not about cybbercab or paid ride you must be new to tesla. It could do all that today and still go down
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@squawksquare The longer it takes for a Cybercab to make a paid ride, the lower the stock will go.
That's a lot of capex and promises sitting and waiting for something to happen.
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@mrfundman I was so ready to by the model s plaid but just needed more time 😢☹️ just a little more time 😓
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@DragTimes Tesla shoukd leave these off? I think its a bit late for that lol
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@ecomwithdaniel_ @vivaangandhi_ You must be ripping peoples ads
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@benradack Extra stuff. Facebook does this automatically starts shifting away budget when ad stops converting
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Top heavy campaigns fall over.
If your scaling CBO depends on 3 ads you're one bad week away from disaster. One fatigues, another gets rejected by Meta, and suddenly your entire account is in free fall with nothing behind it.
Here's how I prevent it:
→ At least 3 ad sets in my scaling CBO with min spend limits on each
→ No single ad set controls more than 40% of total spend
→ New ad set added every month with that month's proven winners
→ Old ad sets that lose steam get turned off
This way when something dies the other ad sets absorb the spend. CPA dips instead of crashes.
Your scaling campaign should be able to lose its top ad set tomorrow and keep moving. If it can't, you've got a structure problem.
Don't build your account on one block.
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@andreibreha Aren’t these customization done with shopify plus only?
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Here's every campaign running in my client's ad account and what each one does.
CBO - Scaling
→ Proven winners live here with a cost cap
→ Ad sets separated by month with min spend limits
→ This is the foundation. Boring. Profitable. Don't touch it.
ABO - Creative Testing
→ One angle per ad set, 3-4 ads max
→ Highest volume optimization
→ This is where every new idea gets tested before it earns a spot anywhere else
Whitelisting
→ Top performing ads run through non-brand pages
→ One ad set per page so I can track which pages perform
→ Biggest spender in the account right now and crushing it
Zombie Campaign
→ Low cost cap CBO
→ Every failed test gets dumped here
→ Meta only spends when it finds a cheap conversion
→ Check it once a week. It quietly prints.
LP Test
→ Testing different landing pages using Meta's experiment tool
→ Same ads, different destinations
→ Clean A/B data with zero overlap
Page Warmup
→ Running top ads at low spend through backup pages
→ Building history and engagement before they go live in whitelisting
→ Insurance for when a page goes down
Six campaigns. Each one has a specific job.

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@jesse_vermeulen I dent all my new phones so i stop caring about it being new
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@DtcMamun Do you use the same ad post ids across your caps?
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@DragTimes @elonmusk release the Roadster now!! They’re finally catching up to the 5-year-old Model S Plaid that’s been dominating this whole time and still is, especially for the price point. Bring it on!!!
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@RobertFreundLaw How would they know its fake discount? Every store has a discount
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@FutureWithTesla Yeah it is dependent on shrines server, they need to change that 😭
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@FedotOff90 I sometimes catch myself speaking from my ass too, telling people things that I don’t actually do but say I do.
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@CTtheDisrupter @lukasenECOM Stable growth means publish more ads?
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@lukasenECOM As rare as possible
I’d rather have stable growth
That assured fatigue
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