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Kevin Thompson
60.8K posts

Kevin Thompson
@KevinThompsonn
Managing Director @GrowWithPillar Your Performance Driven Social Advertising Agency | Paid Ads Consulting | 🏒🥍🏌️♂️🇨🇦 @Everton Fan |
Toronto, Canada Beigetreten Ocak 2010
1.5K Folgt2.3K Follower

Building a second brain for your advertising agency has never been easier.
But most agency owners don't have the time to learn Obsidian + claude code or validate it's even worth their time.
So I put my team to work for you.
196 pages built to help you install, set up, and start using Obsidian to run your agency with claude code powering it behind the scenes.
Inside you'll find:
→ The 5-folder vault structure that scales (plus the CLAUDE.md file that turns Claude into a collaborator who's been reading your notes for months)
→ 29 ready-to-paste plays for daily ops, content, sales calls, client delivery, and strategic thinking
→ The 30-day rollout plan
Comment AY and I'll send it.
Charly Wargnier@DataChaz
Obsidian users right now:
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Kevin Thompson retweetet
Kevin Thompson retweetet

Claude Cowork + Seedance 2.0 is f*cking wild 🤯
I built a skill inside Claude Cowork that generates UGC video ads on demand using Seedance 2.0, the best AI video model.
One product image + one prompt = a full UGC ad with multiple shots, dialogue, and on-brand pacing.
All inside Claude Cowork.
Perfect for DTC brands and agencies who need UGC creative at volume without hiring creators or paying per-video SaaS fees.
If you're briefing creators every week, waiting days for footage, paying $150–$300 per UGC video, and still getting ads that miss the brand vibe...
This skill eliminates the entire loop:
→ Drop a product image into Claude Cowork
→ Tell it the ad angle (unboxing, review, lifestyle, demo)
→ Claude writes the dialogue, shot list, and pacing
→ Fires it to Seedance 2.0 via FAL AI API
→ Downloads finished clips into organized folders
→ Stitches multiple shots into one finished ad
No creator briefs.
No waiting for footage.
No $200/video platform fees.
What you get:
→ UGC video ads generated in minutes, not days
→ Full control over dialogue, pacing, and shot composition
→ Your product photos as reference so Seedance matches your real packaging
→ A reusable skill: new product, new folder, same pipeline
Built 100% in Claude Cowork with the Seedance 2.0 API.
I put together a full playbook with the Claude Cowork skill file, the exact prompts, and the FAL AI setup to get this running yourself.
Want it for free?
> Like this post
> Comment "UGC"
And I'll send it over (must be following so I can DM)
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I just ran one of the largest (if not the largest) 3rd party comparison of cold email tool setups to figure out what the best cold email setup is.
600,000+ Emails Sent.
3 Sequencers.
3 Mailbox providers.
Same campaigns, same copy, same lists, and I controlled for every possible variable possible.
To run an accurate test at this magnitude we had to spend >$10,000 in new email infrastructure (to make sure everything was fresh)
I made a 12 page report outlining + a 19 minute video breaking down ALL the results to a scientific level & giving it away completely free.
The document breaks down:
- The exact test parameters we ran
- A breakdown of the results and findings by ESP and mailbox provider
- What sending platforms / tools got the best results
Want the full report?
Like this post + comment "REPORT" and I'll send it over (must be following)

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put together a checklist of the strategies we use to help brands show up on llms
chatgpt, ai overview, perplexity, etc
thought it’d be useful for yous to share what we’ve been testing for the past year plus
high roi moves that help your products get picked up by ai.
solid traffic and sales coming from it.
like + reply "ai" and i’ll send it over
(follow so i can DM)
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Kevin Thompson retweetet

@nicksortor They all literally ran away or said they had no idea about the bill.
(They are co authors)
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Kevin Thompson retweetet

🚨 WOW! Nick Shirley went confronted California’s House Speaker to her FACE over the Stop Nick Shirley Act
And of course, she RAN AWAY!
@nickshirleyy: “These people won’t even answer the questions!”
The corruption is INSANE.
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i'm running a live claude cowork workshop for non-technical people on april 22
by the end of the 2 hours, you'll have a fully set up marketing system on your computer that:
> produces a full week of content in one sitting, dialed into your voice so it sounds like you on your sharpest day
> turns any marketing framework or post into a repeatable skill that claude runs on command for you
> builds sales pages in minutes so you stop paying designers and copywriters thousands
> schedules tasks to run while you sleep so you wake up to finished drafts, fresh ideas, and updated reports every morning
> writes launch emails, newsletters, and sequences using the same frameworks behind my 6-figure product launches
all click by click, on your machine, while i do it on mine
here's everything that you get:
• the full 2-hour live workshop where you build everything in real time
• 16 personal skills that i built over 100s of hours for my own business
• the complete recording so you can rewatch anytime
• a self-paced course version of all the material
• access to Claude Marketing OS telegram group
this system runs 90% of the marketing behind my 7-figure brand doing 15M+ impressions/month
and it's all yours come april 22nd
comment "Cowork" and i'll DM you the link

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I just built a Claude skill that audits your entire Meta Ads account in under 5 minutes 🤯
Export your CSV from Ads Manager → drop it into Claude → get back an account health score, a wasted spend breakdown, and a prioritized fix list telling you exactly what to change this week.
All inside Claude Cowork.
Perfect for DTC brands and agencies who are running Meta Ads but have no idea which creatives are bleeding budget, which audiences stopped converting, or why CPA crept up 40% last month.
If your weekly Meta workflow still looks like this — open Ads Manager, stare at the dashboard, sort by spend, squint at CTR columns, export a CSV you never actually analyze, close the tab and hope for the best...
This skill runs the full audit for you:
→ Reads your Meta Ads CSV export (campaign, ad set, and ad-level data) → Scores your account 0-100 across 6 dimensions: creative health, audience efficiency, budget allocation, funnel performance, fatigue signals, and offer effectiveness
→ Calculates your exact wasted spend in dollars: every ad with spend and zero purchases
→ Identifies creative fatigue before it tanks your CPA (declining CTR + rising frequency + increasing cost)
→ Flags audience overlap and saturation across ad sets
→ Delivers a top-5 fix list ranked by how much money each fix saves you
No API connection.
No third-party tool access to your ad account.
No risk of Meta flagging your account.
What you get:
→A full account health score (0-100) with a grade for each dimension
→Your exact wasted spend in dollars (not a vague "you're overspending")
→Creative fatigue signals with specific ads to kill or refresh this week
→Audience efficiency analysis showing which ad sets are cannibalizing each other
→A prioritized fix list ranked by budget impact (do #1 first, save the most money)
One CSV export, one prompt. Five minutes.
I put together the full playbook with the skill file, the scoring methodology, and the exact CSV export steps from Ads Manager.
Want it for free?
> Like this post
> Comment "META"
And I'll send it over (must be following so I can DM)
English

I use Claude to build winning Meta ad creative from scratch.
I put together my Meta Creative Research Vault (below)
Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators.
I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour.
My prompts replace an entire research team.
I compiled ALL my Claude prompts into one vault:
● Customer Review Angle Extraction Prompt
● Reddit ICP Pain Point Mining Prompt
● Hook Writing Prompt (5 variations from one angle)
● Awareness Level Mapping Prompt
● UGC Creator Brief Generator Prompt
● Winning Ad Breakdown Prompt
● Competitor Ad Analysis Prompt
● Post-Purchase Survey Question Generator
● Angle Bank Builder Prompt
● Full Funnel Creative Strategy Prompt
Want access?
→ Comment "Meta"
→ Follow me and I'll DM you the vault

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Claude can now ideate, brief and generate copy for your meta ads
I built 4 FREE skills for you to use 👇
The pattern I keep seeing:
Brand finds a winning visual.
Runs it with the same headline + primary text for weeks.
CTR dies. They blame the creative.
It wasn't the creative.
It was running 1 copy variant against thousands of impressions.
Meta's algorithm needs ammo.
These 4 Claude skills generate it.
1/ Ad angle generator
Paste your product context (URL or brief).
Skill returns 30 distinct angles across 6 hook categories
problem-aware, benefit-led, social proof,
direct offer, curiosity, comparison.
Each angle includes the audience pain it targets
and the emotional driver behind it.
Your strategist in a markdown file.
2/ Creative brief writer
Pick any angle from skill 1.
Skill writes a full production brief:
hook, message, visual direction, CTA, tone,
target audience, success metric.
Brief format is ready to hand to a designer,
a UGC creator, or an AI generator.
No more half-baked Slack messages as briefs.
3/ Copy variations generator
Pick a brief. Skill returns:
→ 10 primary text variations (short, medium, long form)
→ 15 headlines (under 40 chars for placements)
→ 10 descriptions (under 30 chars)
→ 5 CTAs matched to the angle
All Meta-spec compliant.
All testable in one ad set.
4/ Brand voice locker
Drop in 5-10 of your best-performing past ads.
Skill extracts your brand voice rules:
sentence length, vocabulary, banned phrases,
required elements, tone markers.
Then enforces them across skills 1-3.
Your AI-generated copy stops sounding like AI.
The workflow:
→ Skill 4 learns your voice (one-time)
→ Skill 1 generates 30 angles per product
→ Skill 2 turns the top 5 into briefs
→ Skill 3 expands each brief into 30+ copy variations
→ You pick the strongest 10. Launch them all.
That's 50+ on-brand copy variants per product.
From a single context input.
In about 20 minutes.
The math that matters:
1 winning visual × 50 copy variations
= 50 chances to find the angle Meta favors today.
1 winning visual × 1 copy variant
= the slow death your last ad suffered.
Works with any Claude Pro plan ($20/month).
No API keys. No coding.
Comment "Copy" and I'll send you:
→ All 4 skills as .md files
→ The workflow doc showing how they chain
→ A starter brand voice template
(must be connected)

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LLM SEO is becoming the fastest way to scale organically
our client went from $20K to $100K+ MRR in 4 months
most brands are relying on:
• expensive outreach
• paid ads with increasing CAC
• cold emails with poor deliverability
but these days, the highest-intent traffic comes from users searching on ChatGPT
a recent study showed traffic from LLMs convert at 18%
that’s higher than any other traffic source
this means if you’re not ranking there, you’re missing your most valuable users
I documented the entire process that helped our client 5x their revenue.
inside the document:
• how we captured high-intent “AI study tool” keywords
• the competitor displacement strategy behind 5K+ daily clicks
• how we rebuilt pages to win on depth and intent
• the backlink system that took them from DR 5 → 21
• how we layered LLM SEO for ChatGPT and AI visibility
SEO now drives 95%+ of their organic traffic, and it’s compounding month over month
want the complete playbook?
1. like + follow
2. comment “LLM”
and I’ll send it straight to your DMs

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I've created a full guide on how to build automated knowledge pipelines for your workspace with Claude Cowork and Notebook LM
This covers 7 workflows that turn your emails, docs, and research into
meeting prep briefs, slide decks, weekly research & other work materials
It's yours for FREE
Like + Comment "WORKSPACE" and I'll DM you the full guide
No opt-in, no BS

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Kevin Thompson retweetet

It’s frankly embarrassing, and an indictment of those that lead us, that gas prices in Canada have spiked to over $2 per litre because of a conflict on the other side of the world.
We have, right here in Canada, the fourth largest oil reserves on the planet.
Pipelines should have been built 10 years ago. Refineries should have been built 10 years ago.
We should have an energy policy that puts Canada, and Canadians, first.
This is ridiculous.
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Kevin Thompson retweetet

Italy, Australia, Spain, Ireland and Portugal have also cut fuel taxes to provide relief.
When will Canadian governments cut gas taxes?
In Ottawa, gas taxes are adding ~45 cents/L to the price of gas.
That's more than $30 in taxes to fuel up a minivan.
Franco Terrazzano@franco_nomics
Other countries are starting to cut gas taxes to provide relief. Slovenia and Serbia just cut gas taxes. I expect more countries will follow soon. During the inflation crisis many countries cut gas taxes, Ottawa hiked carbon taxes. Will Canadian politicians cut taxes?
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I'm going to delete this post in 48 hrs...
Because I just dropped the most BRAIN-DEAD creative strategy for scaling Facebook ads in 2026.
This is the exact TOP-TIER system we use to find winning ads at scale just by copying proven concepts from other industries and let AI do the job for us.
We charge $10,000/mo to do this for clients…
But today, I'm giving it away 100% FREE.
Like + Comment "BRAIN" and I'll send it to you.
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