Jackson Blackledge

lots of brokies stay broke because they operate like broke people. "i don't want to waste money testing this." "can i get away with paying less for this role?" "maybe i'll just build this tool myself and save the cash." bro you’re in business to make money, not save it when you're obsessing over saving $2,500 a month on a hire, you're not thinking about the $150,000 opportunity you're missing. if you want to grow, you need to take swings that scare you a little. get comfortable making bets where losing money is a real possibility. small thinking keeps you small.

inside shopping/pmax there are always products dragging the performance down go to campaigns → product groups → sort by spend and roas look for products getting impressions but not sales figure out if it's an execution issue (weak titles, feed, landing page, images) if not, pause or exclude them move that budget to what's winning

the goal was never a stress-free business it was a business worth being stressed about when we were 10 people i was stressed about keeping clients. at 30 it was processes breaking down faster than we could fix them. at 50 it was whether the people running things actually cared about the work. the pressure doesn't go away. i've watched people try to take the other route. avoid hard conversations. stay in situations that feel safe. outsource every decision that makes them uncomfortable. they get the peace they were after. but they also stop getting better. the reps that build you come from high-pressure situations. the calls where something's on the line. the decisions where you genuinely don't know how it turns out. stress is just what it feels like when the stakes are real. the people who've built big things aren't less stressed than everyone else. they're just stressed about things worth being stressed about.

this is one of our most requested asks: how to fix your Google Ads tracking. most brands are scaling blind with broken tracking they think they’re getting 4x ROAS but half the conversions are fake or misattributed i packaged up our internal conversion tracking SOP + checklist into a guide inside: - 4 common tracking issues to watch for - 5-step process to audit your setup - our testing & troubleshooting protocol - how to set up multiple tracking sources - our monthly audit checklist to keep everything accurate this is the same process we’ve used to manage $50M+ in spend this year like + reply “tracking” and I’ll send it over (must be following)

we live in a completely different ecom landscape than we did one year ago i believe these shifts will determine who wins in the future and if you're not paying attention to this, you're already behind

@Mr_Blue_Tiger @cbwritescopy point 4 = re-read point 1-3

@cbwritescopy error on landing page, 4 reasons and only given 3 bullet points:

Omnichannel Cold Call + Cold Email is now LIVE as a Done-For-You service at ListKit. Here's what this means for you: Cold calling > We recruit, hire, onboard AND manage an SDR for you to make 1,500+ cold calls per day > Cold call scripts are created for you + the SDR is trained on your business model > We set up the cold calling tech stack with a parallel dialer, DID numbers, and phone number data from ListKit > If the SDR leaves, we find a replacement at no cost to you Cold emailing > An AI-powered cold email system is built for you to send 1,000+ cold emails per day > A 3-step sequence with A/B tests and AI-personalized icebreakers is written for you > A list of Triple-Verified leads are exported from ListKit in your market > Campaigns are updated and managed for you on a monthly basis CRM Re-Engagement > Our SDR can dial any "closed-lost" or churned customers in your CRM to get them booked back in on your calendar > We can also add these same leads to your email campaign to hit them with 2 touchpoints, so you get a quick win once we start Your responsibility > Handling the warm leads that are generated from the calls + emails > Booking sales calls > Closing deals Get more info here: start.listkit.io/vsl17721399478…

i don't care what product you're selling if you're not using nano banana pro in google ads yet you're leaving money on the table this is the single most important creative tool to launch this year for statics photorealistic product shots instant seasonal variations multi product scenes that actually look professional what used to take your team a week now takes ten minutes and it's FREE inside google ads you need to test this before your competitors do you need to lock this in today not next week today

you have no idea how much of a bubble we're living in rn if you're in this space, you have zero excuses for not winning asked a mate whose brother is taking an engineering degree dude had never heard of perplexity, claude, openclaw meanwhile you, anon twitter, can easily pick up one of these tools, learn any skill you want, apply it, and get real results it just depends on whether you're willing to put in the work. stack experience. listen to people who've figured it out. i haven't seen an opportunity this big in 10 years of running businesses. do not waste it

grab our swipe file of the best-performing LPs for Google Ads right now: echelonn.io/resources/lp-s…

prospecting search ads are driving millions per month for some of our clients definitely one of the easiest campaign to set up and acquire new customers on google rn this is the setup behind it: begin with keyword research start with commercial and transactional keywords like "buy creatine powder," "best creatine supplement" once you're profitable, you can layer in informational keywords (e.g., “supplements for muscle building”) to reach cold traffic. to find these keywords: open Keyword Planner and click Discover New Keywords. enter a seed term and add your website URL for context. filter by average monthly searches above 30. you can also run this process in semrush, spyfu, or keywordtoolio to pull more terms use the Refine Keywords feature to dig deeper. you'll see categories like running, hiking, etc. when themes emerge, build ad groups around them. check Competition Level the keywords you're considering. it shows you how many brands are bidding on the same terms. then look at the top of page bid estimates to see expected CPCs for positions 1-4. run your shortlist through Google's Forecast Tool to see how much room there is to scale. use it to set budget expectations and decide which keywords are worth bidding on. from there, set your match types. lean on exact and phrase to start. for exact, target long-tail, specific terms with 1,000-2,000+ monthly searches. things like "creatine for women," "creatine for vegetarians," "best creatine powder." use phrase match to widen the net. "creatine monohydrate" is a good example. too broad for exact, but perfect for discovery. add broad match to find related searches and conversational queries. start with 1-2 longer phrases, 3-5 words minimum. never single words. once you have your keywords, organize them into ad groups: - one theme per group - max 20 keywords - at least 15,000 monthly searches - keep exact & phrase match in separate groups - build negative keyword lists with phrases that signal non-buyers then build your landing pages ideally, you want a dedicated page for each ad group match it as closely as possible to your keywords & your ad copy run proper CRO across every element. relevance & ctr is what moves quality score, and quality score is what decides where you rank and what you pay per click. once that's done, write your ad copy use 14 headlines and 3 descriptions instead of maxing out. build every ad around: - USPs - brand name - current offers - social proof - clear CTA turn on dynamic keyword insertion for exact match groups. then add extensions before going live: - business name & logo - 8-12 sitelinks - 10-12 callouts - structured snippets layer in image extensions, price extensions, and promotion extensions for temporary offers. start on maximize clicks with a max CPC cap if you have < 50 conversions in the last 30 days. once you hit 50+ conversions, switch to target ROAS. set it 20% below your profitable ROAS target, let Google collect data, then bump it every 30 days if performance holds. once you have a profitable baseline, test AI Max we've been testing it since launch across client accounts with solid results. it gives you 2 main benefits: - targets relevant searches that might not be on your keyword list - customizes ad copy & landing page in based on the query basically, you hit more keywords and your messaging matches the user's intent on the fly. worth testing once the fundamentals are locked in. — of course, whether some of these steps apply to your account depends heavily on category demand, pricing position, and product type. so before you implement anything, make sure it fits your context. a lot of brands have been sleeping on search because of pmax but it's still one of the core pillars in our top accounts, driving 6 figs/month in prospecting revenue. i've made this system as easy as possible for you to follow and see results everything you need to crack this channel is here. go implement!

of course, this only works if your campaigns are set up the right way. we created a checklist that walks through how we set up, optimize, and monitor Shopping campaigns. grab it here: resources.echelonn.io/shopping-ads-c…

an easy google ads win you can get in 10 minutes WITHOUT changing campaigns or budgets: go to merchant center and optimize the “store quality” score you might ask what tf is store quality tldr it’s google’s rating of your store across shipping, returns, site speed, etc when google decides which products to show for a search, it factors in the quality of the shopping experience you're providing a better score means your products rank higher in google shopping results if you take 2 brands with identical campaigns… the one with better store quality gets better placements which translates to more impressions, more clicks, and lower CPCs it's one of the most underrated levers in google shopping, and it’s super easy to optimize too just open merchant center, go to store quality google will tell you your score, where you're losing points, and what to fix on every factor the goal is to get an exceptional rating across the board. here are some of the most common issues i find in our audits and how to fix them: 1. incorrect & excessively long shipping & handling time the fix: remove the shopify shipping sync and manage shipping settings manually in gmc. 2. generic transit times, brands set something like "all destinations: 3-5 days" instead of zone-based delivery windows. fix: switch to "destination by zone," define your postal code zones, and set specific min/max transit days. 3. return experience not clearly stated fix: make sure your return policies are properly configured in gmc under "your business." 4. not setting up eWallet payments fix: add paypal, google wallet, apple pay, amazon pay as accepted payment methods. 5. no store ratings set up fix: enroll in google customer reviews and get the store ratings program running. 6. low browsing experience. fix: add multiple high-quality images with different angles and lifestyle shots & improve your site speed. from what i’ve seen, the majority of brands set up their shopping/pmax campaigns and never check their store quality if you haven't looked at this page recently, open it today you'll probably find something worth fixing in the first 60 seconds

crazy how people celebrate when someone's business is struggling or going under like watching someone lose is some kind of win for them. this is business everyone has failed at some point everyone has had stretches where nothing worked, where the numbers were ugly and the path forward wasn't clear. i bet most of the people talking trash have never built anything worth talking about. chill tf out give respect to the ones making moves and taking big risks. we need more of them out here

want to see the landing pages we use for these placements? we put them inside a swipe file of our best-performing LPs for Google Ads right now grab them here: resources.echelonn.io/most-profitabl…

i don't think most ecom brands realize how narrow their google targeting is. they’re missing easy ways to market their product at a lower cost 4 underrated placements every ecom brand should run: GOOGLE DISCOVER we're turning cold traffic into customers here at 2.5-4.5 ROAS this is google's news feed, where boomers go to read articles they treat it like reading newspapers. they slow down, read headlines, and actually engage with the content the format rewards native-style ads: "top doctors recommend this approach for..." "here's what experts say about..." "why professionals are making the switch to..." here’s the play: - run native static ads that look editorial, something you’d see in a real publication - send to advertorial, listicle, or sales pages - soft-sell into your products (with a special offer) almost nobody's competing here because they don't even know Discover is a placement you can profit from. definitely try this out if you have the right landing pages for it LONG-TAIL KEYWORDS ON SHOPPING most brands optimize Shopping campaigns around their bestsellers and high-volume product terms but there's a goldmine hiding in long-tail product searches like 'magnesium for sleep' 'magnesium for anxiety' 'magnesium for kids' they have less search volume than short-tail keywords like “magnesium” but the intent is very high as these people know exactly what they want. the play: - use keyword research tools to look for long-tail keywords around your products - use datafeedwatch to duplicate your product feeds (3-4 variations to start) - adjust the titles, descriptions, landing pages to match each angle - use unique item IDs, remove the GTIN from duplicates, but keep item_group_id the same this is how you get 2-3x more clicks from the same products INFORMATIONAL KEYWORDS these are searches tied to a problem or solution - "how to lose weight" - "what causes bloating" - "best way to get more protein" ecom brands often write these off as “low-intent” meanwhile, they have 5-10x the search volume, and they cost a fraction of what bottom funnel terms do. we're helping clients go after keywords in the 50k to 250k monthly search range, paying under $0.50 cpc you can target these terms using standard search ads or dynamic search ads traffic goes to the same landing page formats as google discover (advertorial, listicle, or sales pages) this is one of the highest ROI campaigns we run for top of funnel traffic COMPETITOR TRAFFIC unlike informational keywords, these are buyers who are looking for a competitor product example queries: - "[competitor name]" - "[competitor] reviews" - "best alternative to [competitor]" buying intent is high, volume is decent. 2 ways to capture it on google you can run a search campaign bidding on competitor brand names or hero products or set up a pmax campaign with custom segments as audience signals: - keywords like “brand x,” “brand x reviews,” “brand x alternatives” - urls of their homepages or lps this works especially well if you have competitors with weak brand protection. they are pumping budgets to warm up their traffic on other platforms, driving more search volume for their brand perfect time to capture that traffic with your own offer === these are the hidden traffic sources we're stacking across our client accounts in 2026 pick one, test it for 30 days, then layer in the next this is how you get an edge while everyone else is fighting over the same expensive placements

this is genuinely one of the most profitable Shopping tactics we've found might sound a bit black hat but we've done it for 100+ brands with ZERO issue

there's a massive gap between knowing an opportunity exists and making money from it. i've spent 6 figures and 500+ hours getting our agency “ai-ready” tried a lot of the stuff people are talking about out there. it’s expensive and time consuming to get useful automations that push results. helps the team and the brands i work with. especially at scale. that’s why most agencies never really show you their agents in action a lot of it is smoke dressed up to look more sophisticated than it is… those things break easily and need constant attention. so take most of what you're seeing out there with a grain of salt. ai is definitely the future, but most of what people are hyping right now isn't.

@zachmstuck huge w, congrats mate

I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle. I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness. I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring. To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today. To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly. As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.