Jackson Blackledge

for those looking to crack cold traffic on demand gen many of our brands are spending $10k-$20k/day rn on these funnels best performing formats i’ve seen lately: VSL/SALES PAGE this is a direct response page built to sell a product, either through a video or long-form copy. it covers the problem, the mechanism behind the product, the benefits, the proof, and the offer, all in one place. super common in health, supplements, pet example headlines: - "the [product] that finally fixed [problem] for [audience]" - "the 7-second calming touch method that solves [problem]" best to use for youtube ads where your creatives either… expose a hidden problem (“do you know that your pillow is secretly sabotaging your skin?”) or show a pain point/transformation (“my skin got so much smoother after 5 days of sleeping in this pillow.”) a few important notes on execution: > match the page angle to the creative > traffic here is cold, so layer in proof everywhere you can: testimonials, studies, experts, media, celeb clips > optimize for mobile first (a lot of demand gen traffic comes from mobile) THIRD-PARTY COMPARISON PAGES a ranked list of brands in your category that reads like an independent review. example headlines: “top 7 [product type] for [audience] in 2026” “we tested the 5 most popular [products]. here’s what won” best for image ads with a “review” angle on google discover placement a few things to get right on the page: > explain how you made the list before you get into the rankings. "we spoke to 10 experts in this category and tested each product over 30 days" > write in a neutral tone throughout > every product gets real pros listed, including the lower-ranked ones. > cons should be honest and specific, helping the reader understand who each product fits and who it doesn't. ADVERTORIALS/LISTICLES a long-form piece of content written to look and read like an editorial article or blog post. it educates the reader on a problem or topic first then at the right time, introduces a product as the solution example headlines: “why most [audience] stay stuck with [problem]” “11 reasons why the [product] is taking the dental world by storm in 2026” “carnivore diet explained. what it is and whether it actually works” works really well with native-style image ads on google discover. QUIZ an interactive page that asks a series of questions before recommending a product as the fix it collects information about their goals, problems, preferences, or situation, etc then delivers a personalized result that frames the product as the next step. example headlines: "find the best [product] for your skin in 60 seconds" "take this 2-minute quiz to discover your ideal [product]" we often run this for youtube ads (in-stream and shorts) works well for hair-loss, skincare, supplements a few things to get right on the page: > make the first questions easy to answer. don't create friction or make people think too hard (gender, age range, etc) > ask questions that genuinely help personalize the recommendation > explain why the recommended product fits their answers. > watch where people drop off and keep testing new questions so those are the formats we’re using to scale past $500k/mo in demand gen spend they're pretty much all you need to rip on this channel. a lot of brands struggle to crack demand gen because they don’t have the right lps they either send traffic to a pdp, which doesn’t work 90% of the time… or they use a page that doesn't match the creative angle at all. highly recommend you go through your current funnel, see which pages you can add to improve it, and test them.

nose strips came in. put one on right away, great first impression. opens up airways and doesn’t feel weird now i get why hormozi has them on at all times. also i remember the founder of this brand being on X - who is it? great product, pricepoint and overall execution also something i’m surprised looksmaxxers don’t talk about more considering the whole mouthbreathing problem

$200k from search in 7 days for this brand 90% of the total revenue and we’re pulling customers from top, middle, and bottom of the funnel alignment is key on search it only works when your keywords, ads, landing pages line up. there are heaps of profitable search terms that look like they'd never work for your products then you build the right lps to match and suddenly they're printing that’s why we’re constantly looking for new relevant keywords and spinning up new landing pages to go after them also don’t listen to anyone saying one channel is better than others search, shopping, pmax, demand gen they can all bring in new customers if you know what you're doing don’t neglect any of them