MSR Communications

Honored to win a Communicator Award (@commawards) for our crisis comms work at MSR! When crisis hit, we helped our client lead with clarity and confidence by crafting a proactive strategy to cut through misinformation and rebuild trust. #CrisisComms #CommunicatorAwards

Right insight. Right timing. Right outlet. Proud to secure this @Adweek placement with client Brian Bauer of Rational Exponent on AI and government risk. Have an expert to position? Let’s talk. Read the full article here: bit.ly/4bUAibi #PR #ThoughtLeadership #AI

MSR Principal & CEO @marysrockman pictured here with the Fearless Girl, a symbol of the strength and confidence women bring to leadership. This #WomensHistoryMonth we celebrate the women leading, creating, and pushing industries forward every day. #WomenOwnedBusiness

The @Hootsuite 2026 Social Trends Report just dropped, and the message is clear: Be more human. 🔹 AI is table stakes; authenticity is the edge. 🔹 Social search > Traditional SEO. 🔹 Employees are your most trusted creators. Full report: bit.ly/4loYCFv #Marketing

Are we entering the “Hard Hat Era of AI”? AI made content creation faster than ever. But it may also be making differentiation harder. As AI-generated content floods the internet, expertise, POV, and credibility may matter more than ever. 🔗: bit.ly/47ALnvy #AI

Interesting stats from Adobe’s recent report-- 50% of customers disengage over irrelevant promotions & nearly half disengage when they receive too many messages. From a PR perspective, credible positioning + earned media will continue to be critical. 🔗 bit.ly/3ZZaDaW

As local newspapers vanish, "news deserts" are being filled by community platforms like Facebook or Nextdoor. At MSR, we believe PR strategy must go beyond top-tier outlets. Trust isn't built in a press release; it’s built through engagement.

Gartner: 40% of CMOs will lose influence this year by pushing brand budgets without evidence. 📉 In 2026, clips aren’t enough. Agencies must help brands translate sentiment into business intelligence to turn "gambles" into data-backed roadmaps. #CSuite #MarketingROI #MSRSocial

It’s using AI to automate data and logistics, freeing up your team to focus on storytelling. As the internet becomes flooded with AI-generated noise, earned media and expertise become more valuable than ever. Buyers want voices they can trust. #MarketingLeadership #B2BTech

At MSR, we’re seeing a shift in how the most successful tech brands are deploying AI: It's no longer about churning out dozens of blog posts. It’s about using AI to analyze massive amounts of data to find the one insight that will change the customer's mind.

Is your AI strategy actually boosting growth? By now, every CMO has an AI tool. But in 2026, the leaders won’t be those with the most tools; They will be those who use AI to return to human-centric marketing. 🧵

The MSR team is on a roll! Our latest win: Rob Porter of @CoSoCloud in @HRDailyAdvisor, tackling why HRIS isn't a compliance solution. Helping B2B tech leaders land high-impact thought leadership is what we do. Reach out to see how we can help. 🔗bit.ly/46cUamQ

@JoannaStern Congrats! Excited to read your future work and see what you build next.

Some personal news. For real. I’m doing one of these. Deep breath… After 12 years at The Wall Street Journal, I’m leaving. Twelve! I’m starting my own consumer-tech media company, building a new home with the same mission I've always had: help real people navigate the tech (and AI) changing their lives. I’m so excited and so terrified! I can’t wait to start building and hiring. If you want to follow along (and be first to hear what’s next), sign up at the link below and subscribe on YouTube. No holding small, puffy microphones. I promise. Probably. It would make for a great exit story if I said I was leaving the Journal because of some big fallout—and the office printer system slowly poisoned me. The Journal changed my life. I’ve learned from the best journalists in the business, made lifelong friends and was given the freedom to take risks and make at least six stipples of myself—and one of my dog. Thank you to the many people I can’t possibly list here and to everyone who watched my WSJ videos, read the columns, argued with me in the comments and made this the most fun job in the world.

Great example of how strong POV drives earned coverage. Jim Seaman of @CoSoCloud in @HRDailyAdvisor’s Faces of HR on tackling compliance fatigue with programs that actually work. At MSR we’re always tracking shaping these credibility-building moments. 🔗bit.ly/3NR8N9b

Would you pay for ad-free search?

Is it time to pay for search? With Google results packed with ads, finding reliable info is getting harder. This article discusses the pros and cons of ad-free search engine Kagi. We tested it ourselves and so far the experience is positive. via @verge: bit.ly/4o0BBIu

In an age of AI content & paid posts, authentic editorial validation matters more than ever. Read why earned media remains your most valuable brand currency in our latest blog: 🔗: bit.ly/3Jv5tyM #PublicRelationsAgency #TechPR

Client Rens Troost, CTO & Founder of Rational Exponent, spoke w/ Grant Evans of The Payments Shed Podcast at @money2020 about using AI for compliance in fintech. In-person interviews at industry events build credibility where it matters most. 🔗: bit.ly/47DZjV2 #AI

Women don’t want brands to say they care—they want proof. Fewer than 1 in 4 women trust major brands to put people before profit. Purpose only builds credibility when actions back it up. Authenticity isn’t optional. It’s currency. Via: bit.ly/47c12C3 #PublicRelations

Honored to be named a Top 10 Global Leader by @50pros_com! 🏆 Proud of our team and grateful to collaborate with our clients who continue to trust us to tell their stories. #BrandStorytelling #PublicRelationsFirm #StrategicPR #TechPR