ADWEEK

The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjulaacharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @ROLEX and @Bulgariofficial. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum.

After launching the Absolut Icon campaign in June, @Madonna and @AbsolutVodka teamed up to throw an iconic party at #ClubConfessions in NYC with complimentary drinks for attendees from a bar stocked completely with the @Pernod_Ricard brand.

Halfway through the year, the carousel of marketing leadership exits, arrivals, and promotions shows no signs of slowing. See the top marketer moves that have defined the first six months of the year 👇 adweek.it/4y95U6c

Bravoholics, this one's for you. As Kyle Cooke said at ADWEEK House: Cannes Lions, every brand wants to build a community, but no one is actually doing it like @BravoTV.

Commerce Media Meetup, once a casual Minneapolis gathering, has become a nonprofit to close an education and networking gap in commerce/retail media. adweek.it/4vWGY0a

.@AnthropicAI is urging people to keep asking hard questions about AI’s impact on humans with a new film, “Hard Questions,” made by Mother and directed by Myles McAuliffe as part of its Keep Thinking campaign launched in September 2025 to position the company as a responsible player amid growing AI adoption. Read more 👉 adweek.it/4pfgdkZ

This week in commerce media brought news of a possible @Criteo acquisition, another new retailer for @Pacvue, a new nonprofit that supports commerce media talent, and more. adweek.it/4wspFnu

Now though, a handful of influential players in the digital media ecosystem have begun laying the groundwork for what was once unthinkable: removing themselves from @Google Search. Read more in @MarkStenberg3's latest On Background 👇 adweek.it/4frIJfW

In last night's On Background, my weekly media newsletter, I covered: — (SCOOP) YoY traffic declines at Newsweek of ~75%, from 100 million to 23 million, have led to layoffs in its sales, product, rankings, and video teams, as well as the departures of two key executives. ...

Fidji Simo, the executive spearheading @OpenAI’s nascent advertising push, is leaving her full-time position. She announced the move on LinkedIn, confirming she will transition to a part-time advisor role. adweek.it/4vYstJx

EXCLUSIVE | @PublicisMedia's @zenith has retained @ThisIsReckitt media business after a competitive pitch that ultimately came down to a final shootout with @wppmedia, according to sources. WPP won Reckitt’s European media AOR in November, a $700M account across 21 markets, while COMvergence values the U.S. media business at about $400M. Reckitt is in the midst of a broader portfolio-simplification and growth transformation. Read more 👉 adweek.it/3SXOg5i

Publishers who once depended on @Google Search for most of their traffic are now considering the unthinkable: blocking Google’s crawler to stop their content from being scraped for both search indexing and AI training without compensation. In this edition of "On Background," ADWEEK's @MarkStenberg3 explains how @Cloudflare plans to default-block “multi-purpose crawlers” on ad-supported pages, pressuring Google to separate discovery from AI training. Read more 👉 adweek.it/4frIJfW

.@ColleMcVoy was selected to steer brand strategy for @Allegiant on the heels of its merger with @SunCountryAir. Colle McVoy's remit includes brand identity development, employee and customer engagement, and go-to-market planning for Allegiant. adweek.it/4vq0e5p

.@Reebok has launched a new campaign, “We Rise,” as part of its basketball comeback, featuring @NBA rookies like Darius Acuff Jr. and Nate Ament and @WNBA rookie Lauren Betts. adweek.it/4aMn7Z7

NEWS: Lidiane Jones is two days into her new job as CEO of @integralads. She sat down with me to talk through her earlier priorities at the ad verification company, and she wasted no time signalling the company’s next move: AI assistants. In my latest: adweek.it/4y76G3P

New: For the last two decades, websites did whatever they could to rank as highly in Google Search as possible. Now, a growing number of media companies are considering the once unthinkable opposite: opting out of Google Search entirely. (1/5)

Creator journalism or institutional journalism? @KaraSwisher feels it's not an either-or, but that the sweet spot is something in the middle.

The @TheEmmys nominations are out, and newcomer Widow’s Bay made a strong debut as the Television Academy unveiled picks for the 78th Primetime Emmy Awards, airing Sept. 14 on @NBCUniversal and @peacock. Here are ADWEEK's takeaways from the nominations. 👇 adweek.it/4vk1gQc

Lidiane Jones, two days into her new role as CEO of @integralads, told ADWEEK her early focus is positioning IAS as the ad industry’s “trust layer” as AI reshapes media through agentic bidding and chatbot-driven discovery. Read more 👉 adweek.it/4aKdIBo

.@twix s shifting from its old Left vs. Right rivalry to a message of togetherness with “Double Act,” a new spot from @@aandeddb and directed by Dougal Wilson. The ad features two ventriloquist dummies harmonizing to Nelly and @KELLYROWLAND's “Dilemma,” building into an over-the-top in-camera performance as their puppeteer snacks on a Twix. Read more 👉 adweek.it/4y8YyQe

Parents are already gearing up for back-to-school shopping, and with inflation still a concern, many are hunting early deals, nearly 62% plan to start before August, per @CoreSight. adweek.it/44jsMCu