Mobile Marketer

ICYMI: 📣 We have some exciting news! We're merging our website with Marketing Dive on Monday, Dec. 7. Be sure to follow @marketingdive for regular #mobilemarketing news. Read more about this change: dive.pub/33AfYZu

"The ability to reach consumers 24/7 should instigate brands to employ the tactics of a programmer versus a marketer," @tastemade's Jeff Imberman said. bit.ly/2LtvobP

While #Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform. bit.ly/3oOrnNk

Uber's update let businesses put their branding on coupons for food delivery and rides, giving them a way to create branded experiences that serve as another touch point with customers. bit.ly/3oVvXcQ

ICYMI: More than 1/3 of respondents think podcasts have too many ads, though a new report found no meaningful change in ad-skipping behavior. bit.ly/3m3Pupy

In working with brands on transactional programming, @tastemade is developing a formula that's entertaining, boosts sponsor awareness, and gives viewers a reason to respond with a direct purchase. bit.ly/2LtvobP

Comfort with mobile tech and agility around quickly shifting landscapes has helped Chipotle leverage its digital ecosystem, with great results it hopes to build on into 2021. #DiveAwards bit.ly/3qRpqBM

📣 ICYMI: Mobile Marketer is integrating into @marketingdive! Subscribe here to ensure you get the new mobile-focused publication that hits inboxes every Thursday afternoon. bit.ly/3qBzFK6

As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home, @appannie found. bit.ly/2VYDxH8

A landmark lawsuit filed by the #FTC pushes for #Facebook to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. bit.ly/2W3p904

Amid historic challenges, Unilever continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. #DiveAwards bit.ly/3m0yhxd

Haribo's pitch-shifting lens on Instagram makes grownups sound like kids, a transformation that's consistent with the candymaker's long-running campaign that shows adults enjoying gummy bears. bit.ly/3gunqu6

As others scrambled to respond to the movement for racial justice, @benandjerrys built on years of advocacy to go above and beyond. Our Activist Brand of the Year. #DiveAwards bit.ly/2JI1TT5

These companies and execs represent industry standouts in a year when campaigns were axed, budgets shrunk and marketers across categories had to do more with less. #DiveAwards bit.ly/3n372Dp

Make sure to follow @marketingdive for continued #mobilemarketing and #MobileApp news coverage and updates. Sign up for our the new Mobile weekly email here:

ICYMI: 📣 Mobile Marketer is merging with Marketing Dive on Monday, Dec. 7. Be sure to follow @marketingdive for regular #mobilemarketing news. Read more about this change: dive.pub/33AfYZu

Colgate's "Mindful Moments" content with @Headspace fits with Hum's broader goal of urging people to practice regular dental care by gamifying mundane routines like brushing teeth. bit.ly/33HJ2OB

Spotify highlights "gratitude, resilience" with its 2020 #Wrapped campaign. bit.ly/2I2u0LR

In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh. bit.ly/3g8IExJ

A new @LEVIS collection includes 12 curated looks and a link to its website so Snapchat users can dress like their Bitmoji avatars. bit.ly/3geeN78

Tums bids early farewell to "dumpster fire of a year" with a New Year's livestream on TikTok. bit.ly/2VzUGXv