Noor Warsia

Globally what are some of the innovations done in the energy sector that have inspired you? #InnovateToInspire @saurabh_kumR

Wishing all the best of Eid, and the best in the year ahead, from all of us at the Arabian Marketer, AM Taleem & AM Unicorns. Eid Mubarak !

Moving forward from today, and for the time being, all Publicis Media Brands and Practices will report directly to @RajaTrad , Chairman, Publicis Groupe MEA as @AlexSaber1 resigns. @PublicisGroupe @PublicisMedia Full Story: bit.ly/2J4dVTW

Human behavior & algorithms managing content & related elements are both changing but it is always about machine understanding human behavior & not other way round @Guido_Mercati @LowiSahiNazal @MMAGlobal #ShapeTheFuture #MMAImpactDubai @chiaradotcom @LeoBurnettMEA

These r interesting times for marketers because we can finally track & better understand our consumer. Consumers don’t want to be talked to but want to talk to us & that has been a big shift: Priyanka Ganguly, Senior Marketing Director, @LiptonIceTeaBe, Unilever @MMAGlobal

We are able to better serve, for example better advice based on location, to consumers today due to device penetration:Marc Jutten,Product Owner Mobile, Almosafer & Tajawal, Al Tayyar @careem @adjustcom @VirginMobileUAE @MMAGlobal @altayyaronline #ShapeTheFuture #MMAImpactDubai

Panel’s advice: Consumer experience is important. Learn from what goes wrong and make an effort across every touchpoint @careem @adjustcom @VirginMobileUAE @MMAGlobal @altayyaronline #ShapeTheFuture #MMAImpactDubai

Creativity matters but it is important to know which creativity matters. Tony Evans, Marketing Science Director, MEA & Gaming, Facebook takes on the tough question @FacebookGaming @MMAGlobal #ShapeTheFuture #MMAImpactDubai

Correlation is important but not everything. How do you prove causality? Tony Evans explains the push for better measurement @FacebookGaming @MMAGlobal #ShapeTheFuture #MMAImpactDubai

There is room for improvement to creating good ads on digital, in a world where video has become a very important ad format. @MMAGlobal #ShapeTheFuture #MMAImpactDubai

Key takeaways from Tony Evans on the kind of creativity that works @MMAGlobal #ShapeTheFuture #MMAImpactDubai @FacebookGaming

Panel takes on the role of influencer marketing and its role in a mobile first world @MMAGlobal #ShapeTheFuture #MMAImpactDubai @LowiSahiNazal @Guido_Mercati

A new generation came in plan selling all bits of their lives online to brands, there was a shift. Now there is a shift again to an audience that does not care so much, points out @Guido_Mercati, Reg. Director, Digital & Social, @LeoBurnettMEA @MMAGlobal #ShapeTheFuture

Purpose or a way to touch people’s lives became integral to comedian & director Low Sahi’s journey to becoming an influencer @MMAGlobal @LeoBurnettMEA @Guido_Mercati @LowiSahi #ShapeTheFuture #MMAImpactDubai

Mert Can Turgut, Senior Sales Manager, MENA & Turkey, Adjust takes the stage highlight ‘newer’ kinds of frauds beginning with recent acquisitions at Adjust to address these @MMAGlobal #ShapeTheFuture #MMAImpactDubai #MENA

As mobile ad spends grow, opportunities for fraudsters grow. In app bots, can imitate almost all in-app behaviour. Bots react much faster than people as well. About 10% of revenue is lost to in-app bots @MMAGlobal #ShapeTheFuture #MMAImpactDubai

A McKinsey study showed that 90% show no customer loyalty, 58% change brands from one purchase and 70% make decision initially. The customer journey has become too complex: Carol Matta, DMS @DMS_cg @MMAGlobal #ShapeTheFuture #MMAImpactDubai

An audience marketing driven framework is required to navigate the new consumer purchase journey: Carol Matta, DMS @DMS_cg @MMAGlobal #ShapeTheFuture #MMAImpactDubai

Create magnetic content, rooted in insights & going out in the right way, on the right time to the right consumer, advises Carol Matta, DMS @MMAglobal #ShapeTheFuture #MMAImpactDubai @DMS_cg

Video strategy helps on mobile to cater to different audiences. @MMAGlobal #ShapeTheFuture #MMAImpactDubai