Pico · Get Personal

What is Pico - Get Personal? Happy you asked! Here’s a deep-dive of threads summarizing: ✅What we do 🌎Where we came from 🌠What we’re building 🛠️How we’re building it 🧠What our clients think 👀And much more (join us!)

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Using Zero-Party data to personalize your messaging is what we call smart marketing. With Pico, you can easily capture Zero-Party data and use it for your marketing efforts. More about personalization and marketing in the following article bit.ly/3djtNTx

In short: the United States might actually get a federal privacy law. In full: bit.ly/3p4Tb29

"With 79% of Americans concerned about the way companies are using their data, and distrust continuing to grow, brands must now pivot away from previously relied on data tactics and evaluate new privacy-oriented strategies." bit.ly/3p4P9qx

A new solution is available from Pico! Another great way to collect zero-party data from your fans and customers. Are you also looking for a convenient way to collect zero-party data? Contact us today! bit.ly/3aQMQmY

It's no secret that zero-party data is crucial, but how can you use it in your marketing efforts? Read the following article and contact us if you need a great solution for collecting zero-party data. #enjoy tcrn.ch/3mGaHsd

Interesting times at the Metaverse. We wonder how it will effect sports in the future. What do you think? Comment below

Fan engagement doesn't and shouldn't stop when a fan officially becomes a club member. Here's how Maccabi Tel Aviv Football Club engages their VIP members through unique digital experiences while learning more about them along the way. bit.ly/3mFn7k9

We are thrilled to share we’ve been selected to be featured in Deloitte's 2022 RetailTech map joint by UST where the top 100 fastest growing startups are listed. You can view the full report at the following link >> bit.ly/3lANgjE

“NFTs have the potential to completely transform fan engagement for sports clubs” Do you agree? Read the following article and share your thoughts in the comments below. bit.ly/39e0pMy

Do you know the benefits of zero-party data VS. first-party data? Read this article for a better understanding. bit.ly/3y58Ynb

The lack of first-party data can have a significant impact on marketing success for CPG brands. In the following article @tomsmith6 is talking about the challenges every CPG brand has and how they should solve them. bit.ly/3ksca4f

Still haven't read our Fan Marketing Insights, Powered by First-Party Data report? Well, you should! Start here: bit.ly/3MsP89C

Did you know that only 10% of online users find the ads they received to be relevant! With zero-party data, it is easier to target the right audience and serve it the right message. How? Find out in the following article bit.ly/3v8ClmK

With zero-party data you can provide personalization in your marketing efforts, which is exactly where its value lies. bit.ly/3ELs3fz

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We spoke with Aviv Paz, CTO and Co-Founder of Pico, on the importance of keeping your fans' data safe and protected, and the best practices to make sure a breach doesn’t happen to your company. bit.ly/3xPEsxQ

@Adweek is saying what we have already known for a long time! Read about the importance of capturing data in sports. bit.ly/3k8g4zi