San Francisco Agency

Ever wondered why a Nordic PR agency is called San Francisco? 🤔 It's a nod to innovation, global ambition, and the spirit of Silicon Valley! 🚀 Read more: buff.ly/3WTnv1d

Oslo Innovation Week – for 5 days, the whole city celebrates new technology and startups, and everyone is willing to open their doors and share knowledge and experienced to endorse future growth and Nordic prosperity. Who’s around?!

🔍 In the era of AI, your media coverage is your SEO – earned media is now fuel for generative search engines like ChatGPT, Gemini & more. 📈 Our latest blog post shines a spotlight on how PR becomes more critical in the GEO age, and how brands can shift from chasing clicks to earning citations. 👉 Read more: sanfrancisco.fi/article/value-…

📣 Struggling to get your brand into the media? You're not alone. We've put together a practical PR guide for marketing and comms leaders who want to boost visibility and land earned media coverage that actually gets noticed. 👉 Read the full guide here: sanfrancisco.fi/article/how-to…

📢 New @a16z thesis: Generative Engine Optimization (GEO) is rewriting the rules of search — unlocking an $80B+ opportunity For years, brands played Google’s game: stuffing keywords, buying backlinks, and chasing brittle rankings. Now, with LLMs as the new search interface, there’s a platform opportunity to shape how brands are remembered inside the model.

Heading to Arctic15 in Helsinki? Johann, Jamie, and Linnea from San Francisco Agency will be there! If you’re looking to boost your PR and communications game or just want to chat, let’s connect. 👋 #Arctic15

Today, San Francisco Agency is attending the Metsä Group Supplier Day. A great opportunity to connect, learn, and look ahead together. 🌲 We've had the privilege of supporting Metsä Spring, Metsä Group's innovation company, with PR – helping share their exciting developments with the world. Here are a few moments from today's event! 📸

Today we got a private tour at @FireframeLtd virtual studios in Helsinki – amazing!

Too many companies still fumble the basics of PR – sending out news without a pitch, ghosting journalists, or going quiet over the summer. The good news? These mistakes are easy to fix. Let us break it down for you here 👉 sanfrancisco.fi/article/the-mo…

💥 Standing out in a crowded IT market? Challenge accepted. With a bold mindset and sharp messaging, Witted Megacorp teamed up with San Francisco to turn up the volume on their media visibility. Since 2023, our PR work has landed Witted in Tivi, Kauppalehti, Talouselämä, and even Helsingin Sanomat. From expert insights to data-driven storytelling, we helped Witted cut through the noise and reach decision-makers. Read more here 👉 sanfrancisco.fi/reference/witt…

Is your company thinking about expanding to the U.S. market? You only get one chance to make a strong first impression. Join us on Tuesday, May 27 for a focused 3-hour crash course on U.S. PR, media, and business culture — designed to help you stand out in the world’s most competitive market. Learn how to: – Avoid costly cultural missteps – Craft pitches that get noticed – Build momentum from day one – Navigate the U.S. media like an insider 📍 Live at Maria 01 (Helsinki) or online 🎟 Seats are limited This is a hands-on session with practical insights, not just theory. 🔗 Register here: lnkd.in/d8xZcdmi

Media training is a valuable component of a PR toolkit. This week, Toni Rajamäki (pictured) and Sami Stormbom from San Francisco Agency supported one of our clients in sharpening their interview skills. Curious about how media training could benefit your team? Get in touch – we’re happy to tell you more!

Expanding to the U.S.? You only get one chance to make a strong first impression. Join us on Tuesday, May 27 for a focused 3-hour crash course on U.S. PR, media, and business culture — designed to help you stand out in the world’s most competitive market. Learn how to: – Avoid costly cultural missteps – Craft pitches that get noticed – Build momentum from day one – Navigate the U.S. media like an insider 📍 Live at Maria 01 (Helsinki) or online 🎟 Seats are limited This is a hands-on session with practical insights, not just theory. 🔗 Register here: sanfrancisco.fi/u-s-pr-media-a…

San Francisco Agency’s new CEO, Reetta Ilo, shares her take on today’s media landscape—and what companies need to do to stay visible when the rules keep changing. 👉 Read her insights and practical PR tips: sanfrancisco.fi/article/san-fr…

Exciting News for San Francisco Agency! After 15+ incredible years of building and leading San Francisco Agency, I’m thrilled to announce a new chapter for our company. 1/x

It is with great pleasure that we announce that Reetta Ilo has been appointed as our new CEO, starting from May 1, 2025! ☀️ "Our heart beats for the growing tech and innovation companies that are doing their best to make a positive impact on the world, the environment, and people,” says Ilo. Read more on our website: sanfrancisco.fi/article/san-fr…

🚨 Breaking into the U.S. Market? You Have ONE Shot to Get it Right. 🚨 On Tuesday, May 27, the game changes. 3 hours. 1 room. Endless opportunities. Are you in? Introducing the U.S. PR, Media, and Culture CRASH COURSE — the only workshop that shows you how to WIN attention in the world’s most competitive media landscape. 🇺🇸🔥 What you don’t know WILL hurt you: ❌ Cultural blunders that cost millions ❌ Boring pitches that get deleted ❌ Waiting until you’re "ready" (spoiler: you never are) What you’ll walk away with: 💡 How to make Americans feel your story 💡 How to pitch like a pro (and actually get coverage) 💡 How to turn your launch into momentum 💡 The U.S. media secrets nobody tells you Because in America, attention is currency. And you can’t afford to be broke. 🎯 This is NOT a webinar. This is NOT theory. This is 3 hours of real-world strategies to make you impossible to ignore. 📍 Live at Maria 01 in Helsinki or online from anywhere. 📆 Seats are limited. Visibility isn’t promised — it’s earned. If you’re serious about making it in North America, you’ll be there. Miss it? Someone else will take your spot — and your audience. 👉 Register now before it's full: sanfrancisco.fi/u-s-pr-media-a…

How do you boost your brand visibility in Finland? You contact us, of course! 🇫🇮 The global credit insurance company Atradius recently sought a stronger brand presence in Finland after previous efforts. San Francisco Agency's thought leadership plan and PR work led to their Country Manager being featured in top Finnish media outlets like Yle, Kauppalehti, and Talouselämä. Learn more: sanfrancisco.fi/reference/atra…

More from my recent trip to #Helsinki, which is among the top 5 cities in Europe for defence, security and resilience investment, according to @dealroomco data. Here’s my article for @BBCWorld bbc.com/news/articles/…

3 things CEOs need to know about comms: 1️⃣ It's strategic, not just a megaphone. 2️⃣ Internal comms matters! 3️⃣ Good comms take time & expertise. Learn more in our latest blog: sanfrancisco.fi/article/three-…

We are proud to be part of this international ecosystem!