Restaurant Takeover Guy

Here is how to buy a restaurant with $0 A thread 🧵 #SMB #restaurants

@J__Perc @jonathanmaze @McFranchisee Love that perspective

@SameStoreGuy @jonathanmaze @McFranchisee If you have a great product and deliver better service, you don’t need rewards

Does anyone have any good data on whether restaurant rewards actually drive higher sales? I know most restaurants claim visits are higher with rewards members, but I question whether that is correlation or causation. @jonathanmaze or @McFranchisee ?

@McFranchisee The test would have to happen in drastically different regions of the country

@SameStoreGuy IMO - no. Need to be all in or all out. Then you fall into a subway issue. You setup customers to be frustrated

Loyalty helps out 100%, the only data I have is my own. It is a lower average check but made up with frequency.

@McFranchisee @AguacateParaHoy @jonathanmaze This is so crazy and awesome! McDonalds should just sell Pokemon and socks!

@AguacateParaHoy @SameStoreGuy @jonathanmaze I get cater orders that can be $1,000 Pokémon brought in some huge tickets

@resellerrowe @jonathanmaze @McFranchisee What do you mean by segments?

@SameStoreGuy @jonathanmaze @McFranchisee I tracked it in my restaurant and with certain segments it increased sales by 17%. It also helped me identify my best customers and focus my marketing to add more people that were like them.

@pottersquash @McFranchisee Link?

@McFranchisee Jon Taffer as a viral rant about this

Thanks. My issue is that I have seen the former data, but I’m skeptical. If the typical rewards customer is like me, I join rewards for places that I already visit a lot (because why not) If I’m not a heavy user, I don’t join rewards. I don’t want the extra app, etc for non-frequent use …

@SameStoreGuy @McFranchisee Rewards members have been shown to visit more and spend more. But you can argue that it takes away from broader marketing, which hurts non rewards sales. But I’ve not seen data on the latter.

@davidhenkes Has anyone considered that we aren’t interpreting his predictions correctly? Small possibility he is 60% right 🤔

Not a great accuracy rate for a prognisticator. #GroundhogDay

@davidhenkes @jonathanmaze It was a mistake, but it was also horrible execution.

@jonathanmaze I’m not sure it was a “mistake” given the industry trends but I agree they’re missing a big opportunity!

In an alternate universe I'd love to see how Pizza Hut would be doing if it stuck with its full-service, sit down roots. I totally understand their pivot to a fast food model, but there certainly is a hunger for this type of restaurant today.

@McFranchisee 🤣 more time running a brand than tweeting these days :)

@SameStoreGuy You are still alive!

Funny how it works: 364 days after a slip and fall you never heard about, that's when you get a letter from their attorney. Meanwhile, anyone who says "you'll hear from my attorney", you never do.

@nagrani14 @jonathanmaze Agree with that, but they couldn’t possibly do worse than PH corp has done the last 25 years

Fair bud but It’s hard to fix and fly a plane. I can count on one hand multiple unit zees who have successfully bought brands and run them successfully. Speaking as a partner in a top 10 multi unit franchisee group with experience buying brands. It’s a different sport. Anil, Dharods, Anand Gala, and Guillermo P are the exception to the norm but verdicts are still out on their long term success.

Yum hinting at franchisee issues at Pizza Hut, citing "isolated franchisee situations." $YUM

@jonathanmaze @nagrani14 His balance sheet and current units makes him the only one with a chance to turn things around.

@nagrani14 @SameStoreGuy Man it would be fun if he did though.

@nagrani14 @jonathanmaze Doesn’t or hasn’t are two different things.

@SameStoreGuy @jonathanmaze Flynn doesn’t buy brands. Roark or RBI would be my bets.

What brand has the best plastic spoon (ice cream or otherwise)?

We do Pepsi and Coke exclusives. Why don't we do the same with beer? I hate the monopoly beer guys that want to dump product on you

I'm not sure this is the right take on $PZZA. I think increased pizza sales and lower traffic to individual items could be indicative of tightening consumer. A large pizza is the most shareable and cost effective for a family ...

Papa Johns focuses on its pizza, and sales make a comeback dlvr.it/TMNBpR #Financing Read more ⬇️