
Jonathan Percival
18.3K posts

Jonathan Percival
@J__Perc
co-founder @molino_oloyo | farmer @pequenofarms | ‘23 james beard semifinalist | endurance athlete | former securities broker | north texas alum






We’re super pumped to be the only restaurant in Texas featured by Robb Report as one of the 15 Most Exciting Restaurant Openings in the U.S. This Spring. The team is cooking and we’re excited to open this April! robbreport.com/food-drink/din…









Epic Gardening founder @KevinEspiritu explains how selling raised garden beds kicked off the process that took his media business from $250K to $7.1M in under 3 years: “The beauty of having content is that you kind of get a pre-validation engine for what you might want to put out there. There was this raised bed I had — a metal garden bed that had been sent to me — and I was like, this is the thing I get asked the most about, so I’ll figure out how to sell it." "I didn’t even know who gave it to me initially, so I tracked down the manufacturer. It was an Australian company, and I just kept emailing them every quarter. I was like, can I sell this? Can I sell this? They said no, no, no, no, no. They eventually said yes. I think I had $70K in the business bank account. I spent $40K on a shipping container." "I made an Instagram Story, and said, hey, all these beds you guys keep asking about are here now. I have 550 of them. They sold out in two days. I used that cash to buy another container. Sold that out in two days. So by the end of the year, I think we did a quarter mil just on that. So the business doubled." "And then, of course, setting that up before the global pandemic was insane. So we went from $500K to like $2.8M to $7.1M the next year, and then raised a Series A." "But yeah, I mean, immediately I was like, oh, this is obviously the actual revenue driver behind this business."



Chat - I asked for money in Friday and a wire hit my account Monday morning. Now, I get to do it again!










