Sensor Tower (formerly data.ai)

Hey US singles. You okay? In our newest report, 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲 - 𝙡𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝙚𝙖𝙧𝙡𝙮 𝙣𝙚𝙭𝙩 𝙬𝙚𝙚𝙠 - we found some interesting (and maybe worrisome?) trends popping up. While traditional dating and social discovery platforms are seeing a steady decline in total hours spent, virtual companions are on the rise in the US. Maybe our next deep dive should be therapy apps? But that’s just the tip of the AI iceberg. Mark your calendars for June 16th. Our State of AI 2026 report is going to rock your AI-generated socks off. Now if you’ll excuse us, we have a dinner date with Siri and we don’t want to be late. #StateofAI #AIinsights #GenAI #CompetitiveIntelligence #DigitalInsights

As @OpenAI ramps up for their IPO, so does their ad business. 1400+ brands have tested @ChatGPTapp ads since launch, with shopping-related brands making up nearly 40% of impressions between Feb. 10th - May 24th. Want to learn more? Check out this article from @DebraWilliamson! okt.to/JuHQZI #AgenticShopping #AI #CompetitiveInsights #DigitalIntelligence

#RetailMedia growth is fully underway. And, if you want an inside track, you may want to listen to the experts defining the next era. Will agentic commerce rewrite how customers buy? Come find out. RSVP (that's French for - get in while you can!) HERE 👉 okt.to/jrRM6F If you're going to be at Cannes, come join @EMARKETER and Sensor Tower's own SVP, Innovation & Strategy, as he hosts a journey beyond the headlines, along with additional panels featuring @Albertsons @Amazon and @Target's Roundel! June 22nd | 3:30pm-6:30pm | The CPG Guys Residence Space is limited, so please click the link above to reserve your seat! #Cannes2026 #Retail #AgenticShopping #AI #commerce

🚨 New Customer Story! @maidencentury: Real-Time Signals for Mobile and Web. Read the full customer story ➡️ okt.to/jGQaRY A long-time user of Sensor Tower's Mobile App Insights, adding enhanced Web Insights was a game-changer for Maiden Century. While app-based forecasts were key for mobile-first companies, web unlocked another dimension of analysis for hybrid and web-dedicated brand models, filling in critical data gaps. Combining mobile and web, Maiden Century saw significant KPI accuracy gains across multiple categories including retail (+10.1%), airlines (+5.7%), and a double-digit percentage reduction in forecast errors across sectors. Want to read the full story? Click the link above! #MobileAppInsights #AppPerformanceInsights #Fintech #WebInsights #CompetitiveIntelligence

🚨 New Report! @bidease + Sensor Tower: 2026 Middle East App Growth Report Want to get an inside look at MENA’s app growth market? We’ve got you covered.   Download the report ➡️  okt.to/A3D9mQ With insights taken from over 400 regional app marketers, we analyzed how seasonal app growth is shifting across Ramadan, Eid, Summer, and Q4, and what those shifts reveal about demand, engagement, and monetization. #AppGrowth #MobileAppInsights #MiddleEast #ramadan

Sensor Tower hits La Croisette! Join us at Cannes, June 22nd - 26th 🇫🇷 okt.to/l54USi The Sensor Tower team is rolling out the red carpet from panels to lounges, and we can't wait to talk to you! Book a personal meeting with our team or RSVP to our events and find out how our digital and consumer insights can help your brand break through the noise, outmatch your competitors, and track the end-to-end customer journey. See how combining signals across digital advertising, web, mobile app, retail, and audience lead to smarter marketing decisions. Bring your sunscreen, it's going to be 🔥 #CannesLions2026 #DigitalInsights #CompetitiveIntelligence @Chirag Ambwani @Ian Simpson @Lindsay Amodio @Jamal Benmoussa @Joe Ward @Jonathan Boxill, MBA. @Sara Wild @Seth Berk @Tom Cui

Web insights just got an upgrade! Want to know what all the hype is about? Our State of Web 2026 Report breaks down how AI is rapidly reshaping the web and changing how consumers make decisions, how mobile is winning the traffic war, but desktop still owns engagement, and more! Download the report here 👉 okt.to/3eA2hp 🌎 55+ countries 👩🏽‍💻 Over 4 million websites 🚦 Web Traffic flow report 🔀 12M+ traffic paths 📲 True Audience deduplicated across web and mobile 🤖 Gen AI discovery insights Know your users. Understand their digital journey. #WebInsights #DigitalInsights #MobileAppInsights

🛒 Grocery retailers have spent decades earning shopper loyalty, and that loyalty is now powering some of the most data-rich advertising platforms in retail media. We analyzed Q1 2026 activity across six of the leading grocery RMNs to see which networks are growing and which CPG brands are making the biggest moves. Read the blog here 👉 okt.to/MV4FCR One of the more compelling stories - @ProcterGamble While maintaining modest impression levels since 2024, the CPG brand's grocery impressions soared to 212M in Q1 2026, up over 930%. Crest held the largest campaign across any grocery RMN, driven by @Instagram ads with the "Available at @Kroger" tag - posted directly from Crest's handle. Want to fill your grocery basket with more #RetailMediaInsights? Check out our latest blog with the link above. #retail #RetailMediaNetworks #digitaladvertising #grocery #CompetitiveIntelligence

JUST IN: ChatGPT becomes the fastest app ever to cross 1 billion monthly active users

Your mobile data is lying to you. Not maliciously...it's just incomplete. When we looked at the OTT streaming wars through mobile app data alone, Prime Video looked like a comfortable #2. Introduce web users, and Disney+ has double Prime's audience. Deduplicate across both platforms for True Audience, and Prime slides to #3. Same brands. Same time period. Completely different competitive narrative. This isn't a streaming quirk. It plays out across every vertical. In family shopping, for example, combining web and app data doesn't just reshuffle the rankings. It surfaces entirely new contenders that are invisible if you're only watching the app charts. In our latest piece, we break down three ways that integrating web and mobile data reshapes competitive strategy — from measuring true audience reach to identifying where your rivals are actually vulnerable. The brands making multi-million dollar decisions on single-platform data are leaving a lot of context on the table. LINK in the comments! 👇

🚨 [New Report] 𝗦𝗲𝗻𝘀𝗼𝗿 𝗧𝗼𝘄𝗲𝗿'𝘀 𝗙𝘂𝗹𝗹 𝗙𝘂𝗻𝗻𝗲𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 Download 👉 okt.to/v7ElPa Understanding your audience, tracking their engagement across your website & app, and analyzing where they’re seeing your ads - combining these datasets - that’s where the magic happens. Your ultimate blueprint for digital marketing across ads, web, mobile, retail, and audience is here.

🚨 [𝗟𝗜𝗩𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥] We're only 2 days away from our live webinar - 𝙏𝙝𝙚 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙏𝙧𝙪𝙩𝙝: 𝙒𝙝𝙖𝙩 𝙈𝙖𝙧𝙠𝙚𝙩𝙚𝙧𝙨 𝙎𝙚𝙚 𝙒𝙝𝙚𝙣 𝙈𝙤𝙗𝙞𝙡𝙚, 𝙒𝙚𝙗, 𝙖𝙣𝙙 𝘼𝙄 𝘿𝙖𝙩𝙖 𝘾𝙤𝙣𝙣𝙚𝙘𝙩. Register here 👉 okt.to/oGV82q Users don't stick to channel boundaries any longer, continuously vacillating between mobile apps, desktop, and web, not to mention adding Gen AI into the mix. Tracking one dataset doesn't tell you what you need to know. If you want to find out how your customers are moving through their entire journey, this webinar is for you. Join our top analysts and web experts as they break down data and insights pulled from our newest report: The State of Web 2026. Find out: ➡️ Where are people ‘living’ on the internet? ➡️ What is the real true, unique, audience reach of top platforms (when you de-duplicate across mobile app and web)? ➡️ How is GenAI disrupting the marketing funnel and what to prepare for ➡️ Where are consumers discovering your brand? What's the user journey? For Marketers, this is as entertaining as it gets. BYOP (Bring your own popcorn) #WebInsights #MobileAppInsights #genai #Webinars #CompetitiveIntelligence

Looking for a job has become its own full-time job - and career sites are recruiting. Read the Blog 👉 okt.to/NwWMzZ We analyzed four of the top job and career websites, @LinkedIn, @Indeed, @Glassdoor, and @ZipRecruiter, over the last year in the US, to see who’s winning online, which channels are driving performance, who topped ROAS, and True Audience reach across mobile app and website. Utilizing our enhanced Web, Mobile App, and Pathmatics Ad Insights, we found: 1️⃣ While LinkedIn was the hands-down winner in total website visits with 84% share between the four sites, ZipRecruiter was the only site to record double digit growth, PoP. 2️⃣ ChatGPT saw 2.2% of outbound web traffic flow from Indeed's website - an increase of 72% 3️⃣ Indeed was the only brand whose users engaged primarily on their app with 47.8% 4️⃣ Indeed's digital ad spend outpaced the other three combined by 160%, but they didn't get the highest ROAS. AND MORE! Your group interview starts now! Check out the blog with the link above! #WebInsights #MobileAppInsights #DigitalAdvertisingInsights #CompetitiveInsights #CompetitiveIntelligence #CareerSites

It's here — your definitive guide to Southeast Asia's mobile app economy: okt.to/7kpEIb 🌎 𝗧𝗵𝗶𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝘀 𝗬𝗼𝘂 𝗧𝗼: - Identify Where Growth Is Accelerating - See Which Apps Are Scaling Across Markets - Understand How Monetization Is Evolving - Track the Rise of New Content and Engagement Models - Follow the Expansion of Financial Ecosystems - Understand the Shift in User Acquisition and Competition - And more! Download it today for a 360 view of one of the world's fastest-growing mobile markets. #StateofMobile #SouthEastAsia

💻 [𝗟𝗜𝗩𝗘 𝗪𝗘𝗕𝗜𝗡𝗔𝗥] Digital Truth: What Marketers See When Mobile, Web, and AI Data Finally Connect June 3, 2026 at 12:30pm PST/3:30pm EST CLICK HERE TO REGISTER ➡️ okt.to/nMfhsu Join Sensor Tower's top analysts and web insights gurus for a data-palooza (that's definitely going to catch on) detailing how our new enhanced web insights, mobile, and digital advertising data come together across 4M+ websites and 56 countries. Drawing from our recent 2026 State of Web Report, we'll dive deep into: ✅ How to measure your true digital audience across web and app users ✅ Where are GenAI referrals and citations impacting brand discovery ✅ Which user paths - across ads, web and app - translate to conversions And much more! #WebInsights #digitaladvertising #mobileapp #CompetitiveInsights #genai

👋 Bad news and good news about the US digital market — in that order. Bad: Q1 2026 marks the second consecutive quarter-over-quarter drop in US mobile IAP revenue. The last time this happened? During COVID. Good: Ad impressions are nearing an all-time high, and the US still leads the world in absolute revenue growth. Download the Q1 2026 Market Index report for a full rundown of the latest trends shaping the digital economy: okt.to/es4lzR #Q12026 #MarketInsights

Only 30% of mobile users ever make a single in-app purchase — but almost all of them are exposed to ads. Our newly-launched Ad Monetization reports (🔗 𝗽𝗿𝗲𝘃𝗶𝗲𝘄 𝘁𝗵𝗲𝗺 𝗵𝗲𝗿𝗲: okt.to/IxUkKc) tell you exactly how much ad revenue your competitors are pulling in, as well as which types of ads are most profitable, and which networks bring in the most ROI. Use the data to benchmark monetization, find the right networks and advertisers to partner with, and evaluate acquisition targets with the full revenue picture. 📈 📱 #AdMonetization #AppRevenue

If you're spending on digital advertising, visibility into key markets and your competition is critical to understanding what works, what doesn't, and where that money is most effective. Otherwise, you're just flying blind. Click here for a demo 👉 okt.to/PdmjtO Pathmatics by Sensor Tower digital advertising insights offers global spend and impressions data across all digital channels, plus Linear Television and Retail Media. How does this help? We have some thoughts: ➡️ Track your Share of Voice ➡️ Uncover seasonal trends ➡️ Justify your ad spend ➡️ Optimize your media planning ➡️ Inform your GTM strategies ➡️ Launch new products. 📈 And more... Your Marketing decisions matter. They should be informed by the best digital advertising data available. #digitaladvertising #DigitalAdvertisingInsights #marketing #retailmedia #adspend #CompetitiveInsights

Only seeing Mobile App data? Growth isn’t measured in cliffs notes. Sensor Tower’s new enhanced Web Insights writes the full story, chapter and verse. Download The State of Web 2026 Report 👉 okt.to/hDXiak What’s your True Audience? What exact steps are your customers taking on their journey? Where is your web inbound and outbound traffic coming from? We can tell you. Bring your mobile app, digital advertising, and web signals into one system for faster, more confident growth decisions. Want to know how the story ends? Warning – spoilers ahead. Check out our newest report, State of Web 2026 with the link above!

𝙵̶𝚞̶𝚝̶𝚋̶𝚘̶𝚕̶ Data is life! Hitting your goals has never been more important across the digital landscape. Want to know the secret to reaching and retaining your customers? Good data. Come kick it with our team at #MAU2026, May 19th, in Las Vegas. Celebrate a bit of World Cup euphoria and learn how to connect the dots between mobile app, web, GenAI, and digital advertising. But, this is Vegas - even data needs some style. Join us for three events: 𝐏𝐫𝐢𝐦𝐞 𝐓𝐢𝐦𝐞 𝐚𝐭 𝐌𝐀𝐔 - May 18th, The Studio at Hakkasan, MGM Grand RSVP 👉 okt.to/0bfAW3 𝐒𝐤𝐲𝐥𝐨𝐟𝐭 𝐒𝐢𝐝𝐞 𝐐𝐮𝐞𝐬𝐭 w. @Discord - May 19th, Discord's Skyloft suite, MGM Grand RSVP 👉 okt.to/v69sTZ 𝐔𝐧𝐰𝐢𝐧𝐝 𝐚𝐭 𝐭𝐡𝐞 𝐒𝐮𝐧𝐬𝐞𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 - May 20th, BrewDog Las Vegas RSVP 👉 okt.to/RZIaFw Spots are limited for all events, so please don't wait! We can't wait to connect. #MAU #MAUVegas #CompetitiveInsights #MobileAppInsights #WebInsights #GenAITraffic #genai