Joe Ruffler

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Joe Ruffler

Joe Ruffler

@SortaStupidRuff

Co-Owner of 'Sorta Stupid', Creator of Half Baked Takes and Creator & Writer of Billy Ends The World

Austin, TX Beigetreten Eylül 2011
376 Folgt13.6K Follower
Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@EyeRChris Yea and I can’t blame people. Bills gotta be paid. We wouldn’t be able to even attempt any of the animation stuff we’re doing if our main channel wasn’t making enough to justify the potential loss
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EyeRChrisHausen - The Crisis
@SortaStupidRuff The cost cutting of good animators to "cheap" animators is to obvious. There is a reason that almost all of the OG Newgrounds animators basically abandoned creation on YouTube. PlagueOfGripes felt like he held on but realized commentary was more profitable.
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@EyeRChris I don’t want to accuse anyone of that of course but as someone developing multiple animation projects currently I don’t see how it’s not that
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@concreteplate @CerosTV It is, but I’ve had videos with higher watch time than this, similar demographic and a 1/4 of the rpm/cpm
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hdmicable
hdmicable@concreteplate·
@CerosTV isnt watch-time also a big part of this?
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@CerosTV Yea from what I’ve heard this is like finance type cpm’s
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CerosTV
CerosTV@CerosTV·
@SortaStupidRuff This is odd I know certain topics give more money like finance and such
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@CerosTV About 45 mins, some of these other videos are over an hour
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CerosTV
CerosTV@CerosTV·
@SortaStupidRuff its also completion Rate as well what's the watch time on that gravity falls video?
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@chonedits Makes sense, just want to give further clarification for anyone wondering That’s what’s crazy we have a video that’s 4 hours about the same exact show on a different channel that has 1/4 the rpm/cpm of this one It’s crazy
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Chon
Chon@chonedits·
Let me make something clear. I'm giving a general statement about long form vs ultra long form videos. If anything, I'm saying that you getting that RPM is a good thing which is why I used it as an example. That being said, main things that affects RPM are topic, avd, and demographic. One of these must've been the main reason behind your video's rpm. Anyways, keep killing it 💪
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Chon
Chon@chonedits·
This is what happens when you upload longer videos Longer videos = Higher AVD = Higher RPM There's a reason why compilation channels make so much money even with less views than the main channel Main channel: 500k views & $4 RPM = $2000 Comp channel: 500k views & $15 RPM = $7500 A 3.75x increase and you still don't want to make comps out of your long form videos? yeah bro...
Joe Ruffler@SortaStupidRuff

I’ve never seen some shit like this in the last 6 years of creating YouTube videos full time Whatever the hell it is I need to figure out how to replicate it

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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@natecurtiss_yt That’s not what’s causing this. Yes longer videos have higher cpms $80+ cpm is not normal for my niche
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Nate Curtiss
Nate Curtiss@natecurtiss_yt·
The longer your videos are, the more ad revenue you'll make. Longer videos have more opportunities for ads to play, making you more money. Longer videos get watched by higher quality audiences, making you more money. Longer videos get played on TVs more, where more ads are shown, making you more money.
Joe Ruffler@SortaStupidRuff

I’ve never seen some shit like this in the last 6 years of creating YouTube videos full time Whatever the hell it is I need to figure out how to replicate it

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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@Jondus2 Don’t get me wrong the demographics would usually result in a higher cpm but not $80+ Usually something with this demo & length would be like $25ish, maybe $30
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Jondus
Jondus@Jondus2·
@SortaStupidRuff thats actually insane, i thought i understood how cpm was calculated in terms of demographics but i made be wrong.
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
I’ve never seen some shit like this in the last 6 years of creating YouTube videos full time Whatever the hell it is I need to figure out how to replicate it
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
Audience is basically the same, time of year doesn’t matter as I’ve had videos longer than 2 hours release every month of the year including Nov / Dec when ad rev is higher Only difference on this video is the female demo is higher than normal. But I’ve had vids with similar female demo that were similar in length in the past and didn’t come close to an $80+ cpm
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shawn
shawn@shkeffy·
@SortaStupidRuff what time of year were both posted. what’s the audience difference
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@terminzz I’m aware, it’s not a length thing. Im familiar with extremely long comp videos
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@shkeffy It’s not or this video wouldn’t have 1/4 the cpm
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@thelolhounds1 @Shadowclaw1065 Some are higher, some are similar Even our gravity falls binge which is longer, has a higher watch time has like 1/4 the cpm compared to this Only real difference is more woman watched the commentary video
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@PlaysCreek53260 I’ve gotten both. I dispute them but you have to understand by doing that you’re entering a legal dispute I personally am not concerned about this but that’s up to each individual creator to determine themselves
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Creek Plays
Creek Plays@PlaysCreek53260·
@SortaStupidRuff first of all thanks for your reply i was thinking of making such whole story videos so do you get claims or strikes and after dispute it gets removed??
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
@UziWasTaken @Cheatqr @vee_dorrian My dude as the person who actually had the statistics you don’t have access too. No they aren’t lol It’s no different from the other videos I’m referring too
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Joe Ruffler
Joe Ruffler@SortaStupidRuff·
Since people seem to be not understanding the post. We have longer videos on our other channels. This isn’t a matter of length of the video I only compared the two above because they made basically the same amount with drastically different viewership
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