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AI is here. Now what? McKinsey says most companies believe AI drives innovation, yet only 1/3 have scaled it beyond pilots. That gap is where UX research leaders are being pulled in. Join our senior-only roundtable on AI, trust, and impact in 2026 👇 🗓 Jan 21 | 🎙 Led by Karen Eisenhauer 🔗 sprig.com/events/researc… #UXResearch #ResearchLeadership #AIinUX

Research teams are being asked to move faster and show impact without losing rigor or judgment. Experience Research Summit brings research leaders together on April 8 in NYC to share how practice is evolving. Apply to attend. sprig.com/summit?&utm_so… #SprigSummit #UXResearch

Heatmaps are one of the most misunderstood research tools. Used once, they spot problems. Used over time, they prove impact. They can show: 🔎 research driven change 📡 early UX issues 📊 insights non-researchers get instantly Karen Eisenhauer breaks down what heatmaps are, and how UX teams use them strategically. 🔗 sprig.com/blog/using-hea… #UXResearch #ResearchImpact #ProductUX

UX research is under undeniable pressure right now: faster timelines, higher expectations, and constant pressure to prove impact. Appreciated this conversation on UX Leadership by Design. In this episode, Mark Baldino sits down with Sprig CEO @ryanglasgow to talk about what it takes for research to stay relevant in an AI-driven, cost-conscious world. 🎧 Listen: youtu.be/LJ6V6UKefek #UXResearch #UXLeadership #AIinUX

Thumbtack users weren't abandoning their forms. They were psyching themselves up for a $3k home project. Classic drop-off? No. Sprig intercepts revealed: "I'm not ready to commit yet." Hiring a pro is a multi-session decision. People returned days later, but the product wasn't built for that. One insight unlocked three wins: 🏆 Reshaped homepage 🏆 New measurement model 🏆 Sentiment became a planning metric Now: All researchers run event-triggered surveys without engineering support. Product teams ask for UX metrics before shipping. Full story: sprig.com/customers/thum… Shoutout to Katie, Susannah, Valierie & the Thumbtack research team 🙌 #UXResearch #ProductDiscovery #ResearchOp

Something big just dropped. Sprig is officially a Major Provider in the 2026 Aragon Research Globe™. Your curiosity and drive to build better experiences is pushing the whole industry forward. More soon. 🌟 #sprig

You built the perfect research deck. Stakeholders loved it. Two weeks later: "Hey, didn't we do research on this?" What research leaders told us about 2025: insights are dying in delivery, and AI just made participant recruitment a nightmare. Read the full takeaways of what’s working instead: sprig.com/blog/the-groun… And join our Dec 17 roundtable: sprig.com/events/researc… #UXResearch #ProductResearch #ResearchOps

At Ramp we ship a new major feature every day - it's impossible for leaders stay up to speed. To keep a high bar without slowing folks down, teams can ship to early access tier whenever they want but need review for general release. Crazy fact: 10% of customers opt into early access because they can't get enough. That's 5000+ businesses. Plenty to work with. To release to general public, teams need to prove this product works and get sign off for heads of eng, product and design. Here is our template: 1. What did we build and why 2. What's the demo in < 3mn (loom) 3. Did we meet our goals in early access (hex dash) 4. Are customers raving about this (LLM on Zendesk tickets, Sprig surveys, and Gong transcripts) 5. Will customers easily discover and start using it (first time user journey) 6. Is sales ready to sell, AM ready to activate, and support ready to troubleshoot 7. Do we have a clear rollout plan (launch tier, pricing, coms) This helps us document decisions, serves as a strong checklist, and feeds our release notes. Most importantly, it keeps the bar high (we expect at least 1 rev of feedback). The best part: most of this template is automated using AI connected to the rest of our business sytems. Leadership has 48h to review or it ships. We think it's a great way to balance speed & empowerment with process and quality.

If you’ve ever wondered why some research sticks and some fades instantly… the conversations at the @Sprig Experience Research Summit were fascinating. Kathy Lin from Turo shared a metric surprise. Apurva Lutty from Optimly shared a framework that changes how you read AI outputs. Sanya Attari from Notion shared how automation reshapes craft. Each story points to the same pattern… and a new way research guides fast-moving teams. If you’re curious what this looks like behind the scenes, this recap highlights the moments everyone kept talking about. 👇 sprig.com/blog/from-arti… #UXResearch #ProductInsights #ContinuousDiscovery

🌐 How are research leaders actually driving decisions going into 2026? Join Sprig & Tia Remington Bell on Dec 17 (11am PT) for a fast-paced, closed-door roundtable on: ✨ What’s working for return on research 📊 Democratized research that raises quality ⚡ “N of one” methods for fast, credible decisions 🧩 Frameworks that make research indispensable Instead of a presentation, this is a working session with real examples and candid insights. Save your spot → sprig.com/events/researc… #UXResearch #InsightsStrategy #ResearchLeadership #SprigEvents

@ScyllaDB Love seeing Sprig talent shine! Amazing work, Brendan Cox 🚀

Simplifying infrastructure and cutting latency 4-8x? It's not too good to be true, and @Sprig's Brendan Cox will show how they did it during #AWSreInvent lightning sessions on December 2 & 3. Don't miss us at booth 1747! ow.ly/84lG50Xz64q #ScyllaDB

This Thanksgiving week, we’re reflecting on what research & product teams told us throughout 2025 across Research Dinners, workshops, and the Sprig Summit. Here’s what kept coming up: 🤝 AI is accelerating analysis, but human judgment still guides the strategy 📈  Teams want research that moves at the speed of product 💡 Insights don’t create impact unless they’re activated 🗺️  Journey understanding is becoming a cross-functional responsibility If you’re catching up on thinking this week, here are 5 reads shaping the conversation: 1️⃣ Human Judgment & AI: Why Both Matter for Good UX Research sprig.com/blog/human-jud… 2️⃣ Five Ways to Use Always-On Research sprig.com/blog/five-ways… 3️⃣ When Great Insights Aren’t Enough sprig.com/blog/when-grea… 4️⃣ How Notion Surfaced 412 Content Opportunities sprig.com/customers/noti… 5️⃣ User Flows vs. User Journeys: You Need Both sprig.com/blog/user-flow… Grateful for the researchers, PMs, designers & leaders pushing the discipline forward. — The Sprig Team

👉 Flows show what people do. 👉 Journeys show why they do it. You need both to see the full picture. This new post by Karen Eisenhower dives into how to connect them! sprig.com/blog/user-flow… What’s the biggest mismatch you’ve uncovered between a user journey (the why) and the user flow (the what), and how did it change your product or research direction? #UXResearch #UserExperience #ProductDesign #DesignThinking #Sprig

Teams are rethinking their entire research workflow for 2026. Dive into what’s working now with @sam__tu & @Sprig → Thu 8 AM PT ⚡️ AI-powered workflows ⚡️ Research Impact + ROI ⚡️ RaaS + scalable models ⚡️ Modern research storytelling ⚡️ AI literacy across teams Join live: sprig.com/events/researc… #uxresearch #insights #sprig

Research is shifting again, faster than the titles attached to it. What used to be documentation has become direction. As decisions accelerate, researchers aren’t just keeping up. They’re orchestrating what happens next. Read Part 1: The Great Recalibration → sprig.com/blog/the-great… #UXResearch #ResearchLeadership #AIResearch #Sprig #ResearchSummit

We’ve all built beautiful journey maps that end up collecting dust. The problem isn’t the map. It’s the system around it. In her latest piece, Anat Mooreville shares how UX researchers can move from mapping to managing journeys. She highlights how teams like Figma scale continuous user understanding through consistent, cross-product metrics. 🔗 Read more: sprig.com/blog/from-jour… What’s your experience with journey management systems?

Millions use Notion. Every piece of Help Center feedback now builds better tools 💬✨ With Sprig surveys embedded in articles, Notion uncovered: ⭐ 412 content opportunities ⭐ 34 product insights ⭐ 2× higher CSAT on a key article See how: sprig.com/customers/noti…

Today marks a major milestone for Sprig: the public launch of Long-Form Surveys! If you’ve ever felt slowed down by legacy research tools like Qualtrics or SurveyMonkey, you’re not alone: ❌ Weeks of setup ❌ Rigid logic flows ❌ Low response rates ❌ Endless chasing of stakeholders instead of driving decisions That’s why we built Sprig Long-Form Surveys. The next generation of research tools built for today’s pace and complexity. Now teams can: ✅ Launch surveys in minutes no scripting or brittle logic ✅ Personalize every question in real time ✅ Use AI-powered follow-ups logic ✅ Create conversational, intuitive experiences that boost engagement The results? - Weeks saved on setup and analysis - Higher completion rates and richer insights - Faster impact on product and executive decisions Smarter, faster, more human research is here. Don’t let legacy tools hold you back. Book a demo: sprig.com/sales-demos Read the blog: sprig.com/blog/long-form…

What if your reports could talk back? @ryanglasgow explains how researchers & AI are reshaping insights, and how Sprig makes data queryable. Full episode 🎙️ open.spotify.com/episode/3lybCf…

Want your research to actually influence decisions? Stop turning in 50-slide decks. Start making “insight playlists". @sam__tu explains how. 💬 How do you make sure your insights are actually used? sprig.com/blog/when-grea…