Samantha Tu

Teams are rethinking their entire research workflow for 2026. Dive into what’s working now with @sam__tu & @Sprig → Thu 8 AM PT ⚡️ AI-powered workflows ⚡️ Research Impact + ROI ⚡️ RaaS + scalable models ⚡️ Modern research storytelling ⚡️ AI literacy across teams Join live: sprig.com/events/researc… #uxresearch #insights #sprig

Research is shifting again, faster than the titles attached to it. What used to be documentation has become direction. As decisions accelerate, researchers aren’t just keeping up. They’re orchestrating what happens next. Read Part 1: The Great Recalibration → sprig.com/blog/the-great… #UXResearch #ResearchLeadership #AIResearch #Sprig #ResearchSummit

Want your research to actually influence decisions? Stop turning in 50-slide decks. Start making “insight playlists". @sam__tu explains how. 💬 How do you make sure your insights are actually used? sprig.com/blog/when-grea…