tvbeat

Presenting a very meta panel about panels. And big data. And identity resolution. -Caroline Horner, 605 -@clfourb, @ComcastAd -@jessicashogue, @innovid -Deirdre Thomas, @nielsen -@rf45, @TVbeatfeed -@ashwinnavin, @samba_tv With @CIMM_NEWS #MediaoceanRetreat during #CES2023

Great panel on panels! @nielsen @605Data @sambatv @ComcastAd @innovid @TVbeatfeed #MediaoceanRetreat

Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification... advanced-television.com/2021/01/21/sky…

As the Future of TV Advertising event in Sydney is on the horizon - here's a throwback to the FVTA forum in London where we were able to take the stage to talk about the growing need to harmonise TV data to holistically run a TV ad business: youtu.be/s1j1ad7eiUs

Beet Video: TVbeat Pooling TV Companies’ Ad Inventory – beet.tv/2019/12/tvbeat… @TVbeatfeed

We had a fantastic opportunity to talk about our upcoming plans at the Beet Retreat, San Juan 2020 - follow the link to find out more! beet.tv/2020/02/tvbeat…

JeffEales @SkyMediaUK RobertFarazin @TVbeatfeed explain brilliantly the importance of getting the plumbing right in joining up cross device cross platform measurement - BEFORE you even handle tha challenge of fusing multiple datasets. @MediatelNews #FTVAGLOBAL

Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025. broadbandtvnews.com/2019/11/14/add…

We are very excited to see this happening. Collaboration and unification of tech on fragmented market will just drive higher adoption on the buy site skygroup.sky/corporate/medi…

"Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business." mediapost.com/publications/a…

Sky: “Addressable TV cuts channel switching by half” advanced-television.com/2019/08/15/sky…

Comcast study: TV viewing time hit two-year high in Q1 fiercevideo.com/cable/comcast-…

IHS: Non-linear becoming TV format of choice advanced-television.com/2019/07/02/ihs…

Data to drive 40% of TV ad spend by 2020 digitaltveurope.com/2019/05/31/dat…

Disney+: ad-free, at $6.99 a month, may bundle ESPN+ and @hulu Disney @espn bit.ly/2VDl5lr

European #TV Industry Calls for Urgent Change to #Advertising #Metrics, according to @Adobe, @AlphonsoInc, @SkyUK and @TVbeatfeed marcommnews.com/european-tv-in… #digital #marketing #report

Congratulations to @TVbeatfeed for securing ongoing deal with @SkyMediaUK. @rf45 - you've come a long way since you demoed on your laptop at @IBCShow #startups digitaltveurope.com/2019/04/01/sky…

More fragmentation is coming to TV.

Sky Media, TVbeat partnership @neucogroup #neuco buff.ly/2I42TNY

Sky Media, TVbeat partnership advanced-television.com/2019/04/01/sky…