Comcast Advertising

At Comcast Advertising, we don’t rent data. We own it. And that first-party deterministic data translates to real results for our advertisers, like our 95% initial audience match rate or the potential to deliver your ads to 99M adults across the U.S. Your door to better data is waiting. So, which party are you choosing? 🚪comca.st/3HF9VK9

ONE. MORE. WEEK! Comcast Advertising hits the #IABNewFronts stage on March 25. Here’s a peek at what's to come👇 🚀 A smarter, simpler path to performance TV for all marketers 📺 How to access, activate, and prove attribution across every screen 🛍️ Real customer stories that prove real business outcomes 🎤 Hosting duties by SNL’s Mikey Day 🏆 A special appearance by Cal Ripken Jr. (and more)

We’re thrilled to share that, following on from our Silver Medal at the Adtech Awards 2025, our case study campaign in collaboration with SharkNinja, Havas Edge, and Atomic Digital has been recognized with an award at the Open Garden Innovators 2026 Awards, in the Innovative Media Format category.

Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID

“We are entering a phase where advertisers will be able to interact with video across the entire marketing funnel” says Comcast Advertising’s Davide Fiorentini, in conversation with StartupItalia In a wide-ranging discussion, Davide covered his career journey and the ever-changing television landscape, and described how Comcast Advertising’s longstanding AI proposition is constantly evolving based on client needs. Read the full article (in Italian) here: startupitalia.eu/tech/grazie-ai…

Ready to win in 2026? Join us at the MediaPost Political Conference as our Sr. Director of Advertising Sales, Sarah Fuller, sits down with Alex Ibarguen from FreeWheel to uncover Your Path to Victory: Access, Activation, Attribution. 📅 January 15 📍 Washington, D.C. Don’t miss this conversation on how data-driven strategies can power political campaigns.

.@RPA_advertising and @NBCUniversal have launched the first ever cross-platform agentic AI media buy, powered by FreeWheel and Newton Research. Read more and watch a video demo of this proof-of-concept here: freewheel.com/news/nbcuniver…

2026 will be all about putting your first-party data to work by uncovering insights, building lookalikes, and activating audiences across every channel. Check out the latest report from @Experian_US for the five digital marketing trends and predictions that will shape the year ahead. comca.st/4oVahvT

TV advertising has always been powerful. Now it’s measurable. Through our partnership with Kochava, advertisers get real-time insights into their campaign performance: tracking clicks, views, and streaming app downloads across home screens, featured apps, and tiles. Carmela Fournier, VP of Data Measurement and Strategy at Comcast Advertising, sat down with Jason Hicks, GM of Measurement Solutions at Kochava, to answer some of the top questions about TV attribution and what this collaboration means for the industry. comca.st/4pjGFJA

2026 is shaping up to be a defining year for TV advertising ✨ James Rooke, President of Comcast Advertising, shares his perspective on what’s ahead, what to watch, and how advertisers can harness the full power of multiscreen TV to drive meaningful business outcomes in @AdAge. comca.st/4ottTH9

When the right message meets the right audience, real change happens ♻️ For the Greater Lebanon Refuse Authority, that translated to an 82% target audience reach and battery recycling participation boosted +114%. Take a closer look at how Comcast Advertising's multiscreen TV strategy drove significant results: comca.st/4ppq4UA

Women's sports aren't just growing –⁠ they're thriving 🏆 For advertisers, this is a golden opportunity to reach the growing fandom and harness TV to deliver all-star results. We outline how to tap into the power of women's sports in our latest blog: comca.st/48njKWA

Psst! Before you head out for the holiday weekend, check out comca.st/4rj5E1f's interview with Dawn Lee Williamson to hear how Comcast Advertising is proving TV's worth by connecting ad exposure to customer action. Watch the full interview for more on smarter attribution, making linear TV programmatic, and leveraging data to enhance customer identity across a fragmented landscape: comca.st/48lrzw3

Don't gamble your media budget on bad data 🎲 Too many companies claim to have "first-party data." But in reality, it's third-party, modeled, or outdated. At Comcast Advertising, we don't rent data. We own it. And our first-party deterministic data delivers real results: a 95% initial audience match rate and the ability to reach 99M adults across the U.S. 🚪 Your door to better data is here: comca.st/481x97J

Our latest report, Streaming TV Uncovered: A Marketers' Survey, was released earlier this morning, detailing the marketing landscape as the new year approaches. This research - derived from surveying marketers across five European countries - looked into how agencies and advertisers are allocating budgets, adjusting spending priorities, and preparing for 2026. Read more here: comcastadvertising.com/insights/resea…

From the Olympics to the World Cup and all the action in between, 2026 is guaranteed to be a blockbuster year for live sports – delivering unmatched scale and real-time engagement for local and regional advertisers. Becca Shields breaks down why sports remain one of the most powerful tools in advertising and how brands can leverage it to maximize the impact of their campaign. Want to dive deeper into what's working for advertisers right now? Read Becca's blog: comca.st/43u7ZvQ

Projected political ad spend for the 2026 midterms is expected to hit $10.8 billion, making next year the most expensive midterm on record. As TV viewing habits shift, campaigns need data-tested strategies to reach voters in the moment. We identified seven tactics to help political advertisers deliver messaging that resonates with their audience and drive results at the polls. Check them out in @Politico: comca.st/4oFutTl

Great to see Dawn Lee Williamson of @ComcastAd on our remote set at the Beet Retreat LA. Interview with Beet.TV contributor David Kaplan coming soon! #BeetLA

Our Chief Revenue Officer, Dawn Lee Williamson, joins the conversation on the future of TV and streaming at Beet Retreat, happening today through Thursday in Los Angeles. Catch Dawn on these panels: ✅ Signals & Standards: Aligning Buyer Needs, Publisher Priorities, and Industry Realities ✅ The FAST Gold Rush: Turning Free Streaming into Premium Performance If you’re attending, don’t miss these insights on how the industry is evolving to meet audience and advertiser expectations. #BeetRetreat

TV advertising is acting more like digital than ever before, making it smarter, simpler, and more accessible for brands. Chris Vail, Head of Industry Verticals and Advanced Advertising, shares how programmatic is redefining the TV ad game in @AdAge: comca.st/4owoM9X

With their openness to ads, preference for live content, and cross-platform habits, Baby Boomers represent a high-return audience for brands of all sizes looking to make meaningful connections. We break down some of their key viewing habits and the strategies advertisers can use to reach them 👉comca.st/3WKgGOW