@the_Wayback_

Proud to say Wayback is now available on the Alzheimer's Society Shop shop.alzheimers.org.uk/helpful-produc… A proud moment for us all.If you have a loved one with #dementia please try our films and relive the past together. #WorldAlzheimersMonth #WorldAlzheimersDay

I think this is called instant karma. A truly beautiful moment. Wait for it…

@vickimaguire137 Yes.

Anyone else think this rings true for advertising/ media too ? UK charities hiring staff with ‘privilege not potential’, report author warns theguardian.com/inequality/202…

@infoelliot @sca2_0 @havaslondon ❤️

@The_Wayback_ attending The Royal Academy of Music's Co-Creativity and Dementia Development Day

Zoe's Place is INCREDIBUBLÉ 🌟 We've taken inspiration from our favourite Canadian singer to bring you our interpretation of this year's incredible Asda Christmas ad 🎄🎥 Let's get Michael Bublé to see - tag him, share it, let's show the world how INCREDIBUBLÉ Zoe's Place is 💛

Old ad jingles aren't just nostalgic, they can help someone living with dementia. Introducing The Wayback's festive radio campaign, designed to spark memories for those living with Dementia, by featuring the members of Tea n Tunes club, singing ad jingles from the 70s & 80s.

Families caring for dementia patients in UK reaching crisis point, says charity theguardian.com/society/2023/j…

Remember this poster. And help a loved one remember their past. #alzheimers

.@havaslondon and @The_Wayback_ launch powerful OOH campaign. hubs.ly/Q01TW2JS0

You may have noticed some new friendly faces on your commute... Well, they're part of our first award-winning campaign with @The_Wayback - an initiative designed to help those living with dementia and Alzheimer's and their carers through virtual reality film 👇

Havas London and The WayBack Launch Powerful OOH Campaign lbbonline.com/news/havas-lon…

@LBBOnline @havaslondon

Thanks @contagious As winners of your brilliant 'Look Ahead' competition you've helped put our memory films out there for all carers and loved ones of those with Alzheimer's. Sometimes the best way forward is to go way back. @alzheimerssoc #dementia #alzheimers #awardwinne

Winner of our ‘Look Ahead’ competition, The WayBack initiative has launched on 13 @TfL digital ribbons. Created with @HavasLondon, the campaign is designed to help those living with dementia, Alzheimer's & their carers through VR film. More in @contagious: bit.ly/3CA0llU

Look out for our first ever ads on @TfL this week. Made to remind people that for someone living with #Alzheimers , sometimes the best way forward is to look way back. Our memory aid films are now available for limited offer £4.99 @alzheimerssoc #dementia @Havas

Look out for our first ever ads on @TfL this week. Made to remind people that for someone living with #Alzheimers , sometimes the best way forward is to look way back. Our memory aid films are now available for limited offer £4.99 @alzheimerssoc

We love this. We may not yet have a cure for this cruel disease. But so much great creative, inclusive thinking out there trying to make the lives of those living with the disease (and their loved ones) a little easier @davetrott

@davetrott We love this

This is lovely: 'The Restaurant of Mistaken Orders' in Japan. Staffed entirely by people with dementia - lonelyplanet.com/news/restauran…

Has today sparked #Coronation memories from 1953? The Wayback can help relive those times, anytime. Made especially for people living with #Alzheimer's but a great #memoryaid for all who were alive 70 years ago. #360video #dementia @alzheimerssoc youtube.com/watch?v=TNSx_b…