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a roadmap of what I'll do when I take over a founder/project's social presence on X
part 1
if you're starting out as a SMM, this will help you.
let's dive,
~before I tweet or post anything, I'll download their brain
~read about 6 months of their tweets. ~what got the most engagement and what felt off.
~ adopt their voice -- their archetype!
~intellectual explorer
~no bs taker
~or disruptors
~identify their "hill to die on" topic -- that takes they're already to defend forever
and finally,
their goals
~if they're focused on vanity metric (followers) lead generation (dms) or industry authority (networking)
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