@NorthlightHQ has a problem.
Three months ago we didn't have a product. Now we have one, and people love it, but in this process we've developed something we call "feature amnesia"
For context, the way we build is:
1. A Linear ticket comes in
2. An agent reads the codebase and writes a full spec
3. A human sanity checks it
4. Then our coding agent (we call it Sisyphus) runs for hours (often days).
5. Then it ships.
Customers get what they asked for. We just occasionally find out afterward.
We're moving fast enough that the product is outpacing our ability to track it in real time. Which is a strange thing to say out loud, but it's where we are.
We're looking for engineers who find that interesting rather than terrifying. If you want to push the frontier, come talk to us.@
I just gave Claude Code a rooted Android phone…
It autonomously reverse-engineered Subway Surfers, hooked the coin logic, bypassed the anti-cheat, and gave itself UNLIMITED coins in ONE session.
Every techbro now knows media companies are going to be the future.
Everyone is talking about it...the @tbpn acquisition, the @Rahul_J_Mathur tweets, the @a16z media hire frenzy...
But no is talking about "how to do media" and never really our culture has made an attempt of media literacy for us to really understand "what" is media.
This changes next week! While all the builders assemble in BLR for events like Vibecon by @emergentlabs, Elevan Labs & @aiweekendsxyz@innercircle_so, Whycombinator by @0xratnakar.
I want to give 17 builders opportunity to get access to world class access to media theory & modern application.
This will be a group chat, fireside event & dedicated workshop session to really understand what is media and how it shapes us.
Welcome to the "World is a Show Business", Link to register is below..
met a guy making $51,000/month by scraping reddit for the phrase "anyone got recommendations for" and emailing the posters within 2 hours
not joking
he opens reddit every morning
runs a search on 8 subreddits in his niche
finds people who just publicly asked for exactly what he sells
and emails them while the post is still on the front page
reply rate: 23%
average cold email: 0.3%
his is 76x higher
because these people literally just raised their hand in public saying "please take my money"
heres the exact phrases he searches every morning:
"anyone got recommendations for [service]"
"alternative to [competitor]"
"looking for a good [service]"
"got burned by [company], where do i go now"
"has anyone used [company] — are they worth it"
every one of these is a public declaration of buying intent with a timestamp on it
someone posted this 4 hours ago in r/[niche]:
"I need [service] urgently. Budget is $15K. Prefer someone who actually knows what theyre doing and isnt sketchy"
he saw the post at 9am
pulled the username
cross referenced linkedin
found the email
sent this at 10am:
"hey [name], saw your post in r/[sub] about needing [service] urgently. we do exactly that — last client we booked 34 qualified calls in a month. free 15 min call?"
reply at 10:11am
call at 2pm
signed $15K contract by 4pm
7 hours from public reddit post to signed deal
from reading reddit in the morning
this is the process:
step 1: find the 5-10 subreddits where your buyers hang out
step 2: run searches for "recommendation" "alternative to" "looking for" "anyone use" in those subreddits every morning
step 3: filter for posts under 4 hours old with clear buying intent
step 4: pull the username → cross reference linkedin → find their email
step 5: send a 2 line email referencing their EXACT post
step 6: warm call every positive reply within 30 minutes
thats it
last month:
- 187 reddit posts scraped
- 164 emails found (90% find rate)
- 38 positive replies
- 24 booked calls
- 11 closes
- $4,600 average deal
- $50,600 in revenue
from reading reddit while eating breakfast
heres why this layers perfectly on top of a normal cold email system:
your main campaigns are emailing 4,500 cold leads a day building pipeline at scale
reddit is a surgical strike on top of that
the guy on reddit literally JUST declared their problem hours ago
the declaration is the qualifier
theres no discovering pain points
they posted the problem
you showed up with the solution
the sales conversation is already 90% done before the call starts
its the highest intent cold email you can send because it might not even feel cold
they had the problem at 9am
you showed up at 10am
thats not a cold email thats a well timed introduction
and heres the part that should make every cold emailer sick:
every single person on this app is scraping apollo fighting over the same 50 million contacts
meanwhile reddit has 500 million monthly users posting their exact buying requests in public
timestamped
organised by niche
completely uncontested
free
nobody in cold email is scraping reddit
because nobody thinks of reddit as a lead source
they think of it as a place to post memes
while angry buyers are literally typing their credit card out loud every single day
one of the most profitable lead source on the internet has been sitting there for 15 years
organising itself
timestamping itself
qualifying itself
telling you their budget
telling you their pain
telling you what they just got burned by
and agency owners are still writing "hey firstname hope this finds you well" to marketing directors on apollo
go open reddit
search one of those phrases in a subreddit in your niche
youll find 10 hand raisers before your coffee gets cold
simples
p.s. if youre an agency owner with a proven offer and want us to setup a cold email system that books you 10-30 calls per month - DM me "EMAIL"
(you ONLY pay for qualified calls actually booked onto your calendar)