LOGOR' | Malokun Labs

Traditional market research in Nigeria takes weeks, @MalokunLabs will turn around answers in 48hrs with our: Insight Flywheel™️ service. You get :- StreetLens™ Geo-tagged photos + videos & micro-surveys for on-shelf reality Delivery: 48 h TasteSwitch™ Blind product/message tests with UGC reactions Delivery: 7 days PulseMap™ Live QR feedback + shelf audits, Monday dashboard mail Delivery: Live We’ve built a system that gets you promoted at work. Yes you brand managers!

@AnishA_Moonka Can you write the release note for my next project?

You’re watching a game that took 2,000 people eight years to build. Some of them are still dealing with what it cost them. Red Dead Redemption 2 started production in 2010, right after the first game came out. Rockstar merged every studio it owned across five countries into one team. By the end, roughly 2,000 people had touched the project, and the budget landed somewhere between $370 million and $540 million, making it one of the most expensive entertainment products ever created. The numbers inside the game are hard to process. 300,000 individual animations (every hand movement, every horse gallop, every raindrop reaction). 500,000 lines of voiced dialogue spread across 1,200 actors. Recording those performances took 2,200 days in a motion capture studio, where actors wear sensor suits so their movements translate directly into the game. The main story script was about 2,000 pages. Dan Houser, Rockstar’s co-founder, said if you stacked every script in the game, including random people walking around town, the pile would be eight feet tall. Even background characters you’d never talk to had 80-page scripts each, about the length of a short film screenplay for a character with zero plot importance. The composer wrote 60 hours of original music. Most players hear about a third of it. The level of detail borders on insane. Horse testicles shrink when the weather gets cold. Your character gains weight if he eats too much, loses stamina if he doesn’t eat enough. Guns degrade without cleaning. Rockstar’s studio co-head Rob Nelson explained the logic: every tiny detail you don’t consciously notice makes you forget you’re inside a game. Stack enough of those moments and you get something no other studio has matched. That immersion had a price. In October 2018, Dan Houser told New York Magazine the team had been working “100-hour weeks” multiple times that year. He later clarified that was four senior writers over three weeks. But when Kotaku’s Jason Schreier interviewed 77 current and former Rockstar employees, the picture was wider. Nobody hit 100 hours, but many averaged 55 to 60 per week for months at a time. That’s six 10-hour days, often with weekend shifts too. Most were salaried with no overtime pay, their only extra compensation tied to year-end bonuses that depended on how well the game sold. Multiple developers described depression and anxiety during and after production. One told Kotaku they’d been “pushed further into depression and anxiety than I had ever been.” Others reported breakdowns and heavy drinking. Kotaku noted some of the worst stories couldn’t be published because the people involved would’ve been identifiable. The game made $725 million in three days, the second-biggest entertainment launch in history. It has now sold over 82 million copies, won more than 175 Game of the Year awards, and is the fourth best-selling video game ever made. Every frame of that clip was paid for, one way or another.

🥂 to the King and country 🇳🇬

Emi lagbaja, Omo lagbaja…

It woo woo territory to compare old divinations systems with technology but more often, I have found that things revolve around the same principles.

When the Ifa priest or any shaman at all picks up their amulet or object of divination, the first set of chants and incantations are an introduction, every time. To prevent hallucinations, create a brain MD file for your Claude and reference it when you have it a good idea so it can align references.

Integrity doesn’t ask for permission. Its internal compass is well tuned to actions and needs of his self and constituents. Anyone who feel in their heart to run for offices but somehow still waits for how people will react is not a person worthy of the aspirations. Government is not good or bad, government is mirror.

Personally, I do not think people of integrity with great skill should turn down serving in any government, whether we like the government or not. When good people take charge, the results benefit us all even if they help the said government score some points. I’d rather a bad government score some points than let everything crash because we don’t like the government. Daniel is a perfect example of such people. So, I believe we need to stop castigating people that step up to serve. It is selfish and wicked to do that simply because you don’t want the government to look good. Winning is a journey that required the good to build up gradually.

Jide, legacy media is dead. Global and locally. The New York Times makes more money from its game and subscription bundles than its core usp which was news. The language of contemporary media is a different type of curation and Korty being a prime example here also in a way reduces the condensed work Korty had done over the last 4 years which set the tone for such access, legacy media don’t have that type of enthusiasm or platform for such experimentation that ultimately landed the talented lady her place in media. WTS, CC, and the likes are our only hope. Legacy media is only counting down till an acquisition can happen. The only role they have left is for their archives to be used as training materials for AI.

I frequently speak of legacy media outlets failing in culture/entertainment journalism and coverage. Given the resources available to them, it's a disgrace that they do not support their journos in doing the best work they can. I'm reminded again as I watch the new Asake interview with Korty. She landed an incredible performer at his highest peak yet, which means he would be difficult to pin down. But she did it, and had a great conversation at the end. Can you imagine Punch/Guardian/ThisDay/Nation funding a reporter to work on one scoop for three days? But the Korty interview with Asake will cross 1 million views by next week, and she's just one person. I wish her continued success, and I hope it jolts older media corporations to get with the times.

Chude Omo ogbon genius media guy, tactically answered a question that literally turned the interviewer to an ally. 😂👌🏾

The youth arrives at the place all older persons have been in bated breath disappointed at the display of life which he had been told has no rhyme and reason only leverage and power but he desired different and jogged on till he gets here. he asks in tired voice what’s wrong with all of you can’t you wish for more or different? A voice in the crowd responds, who are you to tell us what we should want or not want? Are you not a democrat? Leave us alone please and continue to scream into the mic “on your mandate we shall stand”… I don’t know where I’m going with this…

This is irrefutable proof that our problem was never education or exposure. How do you explain that people who fled to a functioning society with reliable institutions and active checks and balances are rooting for the continued leadership of a leader who has trailed in catastrophic failure? If they love him so much, they should return to Nigeria and experience the leadership firsthand. I am so livid!

Ecclesiastes 1:18.

We can finally bring our witchcraft to work, love it! Monitoring spirits from your village finally find PMF…

In research, we look for meaning. Today, we celebrate it. Eid Mubarak to all our Muslim brothers and sisters. 🌙 #EidMubarak #Eid2026 #MalokunLabs

I think posterity reviews an entrepreneur intentionally and once it’s has done its convincing due diligence that you are real one, it sends you runway and buffers for the tough days and then one day give you the by product of delivering value. Wealth. That’s the only explanation for how one survives the torturous journey.

I’m sure he sends shot list and edit parameters to producers before he agrees to get filmed.

Bola Ahmed Tinubu.

One day my country will speak about its success with pride this way.

We are recieving more and more requests for deep dives and research sessions with Operators and professionals. You can now earn up to N150,000 for 90mins interviews on @Geturgent2k sharing your experience. We have a new gig coming up in fact! Tap in, sign up.

@AttorneyF_ @TheFolabiBello What is wrong with you Africans and always embarrassing yourselves with childhood tales told to you over chains and colonisation campaigns??

This is exactly why Paul writes that the foolishness of God is wiser than the wisdom of men. Sometimes I try to imagine how fatal a mistake it would have been if God had given Israel the warrior-king messiah they desperately wanted. That would have been the most amateur move in history. Jesus would have been one of many strong men, and strong men are the most perishable thing on earth. Strength intrinsically depreciates. Every generation redefines it upward. Improved technology means faster and cheaper ways to kill more people, and there will always be someone more powerful coming behind you. The power model has a ceiling. It always has. God chose differently. Jesus did not conquer by force. He was executed by the people with the force. And 2000 years later he is still being followed. His teachings still shape ethics, civilization, and the moral imagination of billions of us. He stands in a class of his own not in spite of the non-violence but precisely cos of it. Juxtapose him against the most vicious warlord in recorded history and he stands out. Juxtapose him against the most peaceful statesman alive today and he still stands out. Nothing touches him on either end of the spectrum. Durant who Bibi quotes was describing history, not eternity. Jesus said the meek shall inherit the earth and in doing so he was revealing a logic that runs deeper than any military strategy. The cross looked like defeat and foolishness to everyone watching. But in reality it was the most decisive victory ever recorded. God is amazing in his wisdom!

Finding great editors and creative filmmakers to translate my vision has been so tough that I had to literally come out of retirement and started shooting and editing myself again. I really really had high hopes for the kids but clearly storytelling is still a moat and vacancy still exists across countries and markets.

@wiicreate @A_Feranmi @cowrywise @wearecheck_ @Risevest A very fantastic company.

Work is more than tasks or deadlines. It's people, moments, and culture.💙 Introducing People First: The Series. First episode drops March 27, 2026.