brian gaffney

Casting coffee as a canvas reduces the producer's work to commodity labor and suggests someone else is the artist. 🧐 I propose presenting brands as curation platforms capable of inviting consumers to engage, collaborate, and share. Fandom is participatory culture! #coffeefandom

@yellowcatuai 💯

Reminder to self: it hasn’t been easy, but it’s been worth it. Doing the kind of coffee marketing work I used to dream about 3 years ago 💻✨

@yellowcatuai Hoping that you’ll love it as much as I did! 🙌🏾

Next on my list! 📖

“Even now, the best way to reach a well-known chef quickly may be to Tweet at him or her, or to send a Twitter or Instragram direct message.” @vaughn_tan, The Uncertainty Mindset // The same is true for reaching notable coffee farmers, following a pit stop at @GoogleTranslatr!

Excellent fuel for thought as the industry, holistically, explores the future of specialty coffee farming and consumption. #EmbraceInnovation

Really appreciate @coffee_intell inviting me to contribute to this conversation. Enjoy! Happy new year!

Just ordered and am incredibly excited to add this volume to my personal coffee library. Supremely grateful to the @center4bookarts who have a copy of the original 2015 edition in their archive, available for public viewing. #coffeefandom

Inspired by @vaughn_tan’s The Uncertainty Mindset: Innovation Insights from the Frontiers of Food, I’m watching @bonappetit’s #OnTheLine segment featuring Ilis’ Chef of R&D, Kane William Sorrells: youtu.be/z7Nd6uwzDII?si…. Reservations are imminent.

@JulieWolfson 2 down. 8 to go!

Who wants to tour the world one coffee farm at a time? hotelsabovepar.com/these-stunning…

"I'm not against higher prices of cocoa for the farmer to get their fair share. If the farmer gets their fair share...they'll stay in the profession." @jacquestorres. If he can talk about it in #gourmetchocolate, we can talk about it in #specialtycoffee. bloomberg.com/news/videos/20…

As we’re about halfway through #nycrestaurantweek, I’m very curious why we don’t see more specialty coffee shops actively participating. Invite consumers in to explore. #coffeeisfoodnotfuel #coffeefandom nyctourism.com/restaurant-wee…

Love this line from #LeaveTheWorldBehind…

Really appreciate @torquecoffees’s Nanelle Newbom’s POV: “Tools are not the enemy of the craftsperson unless that person is not willing to grow and change.” I also wish the article included origin in its conception of craft. Craft begins on the farm, not in the roastery or café.

“You only create a better future by envisioning it and working towards it.” @reidhoffman in conversation with @kristatippett. #OnBeing podcasts.apple.com/us/podcast/on-…

Reservation made! Now, to work through the rest of the travel logistics. NYC 2 LA 4 COFFEE! #coffeefandom

Looking forward to my inaugural trip to @center4bookarts to read an out-of-print copy of Katsuji Daibo's "A Daibo Coffee Manual" published by @nahoko_press in 2015. collections.centerforbookarts.org/Detail/objects… #coffeefandom

@yellowcatuai What will you name the farm? Finca Pata?

Cuando tenga mi propio finca, voy a tener muchos patitos. 🦆🦆

@srossmktg @gofundbean Have you seen Andy Newbom and. Andrew Russo’s @CoffeeSpanishbk? I believe that it is available as both digital and softcover editions. coffeespanish.com

@yellowcatuai Check out Torque Coffee's proportional pricing model. It's small; but, it's a radical start. I've just picked up their #OnceUponATime box featuring two coffees from Oscar and Francisca Chacon's #LasLajas Micromill. torquecoffees.com/pages/proporti…

As soon as the C-market drops, the whole coffee industry changes. Paying sustainable and fair prices isn't a one year thing, but a long term aim/strategy/vision. Just like producers plan long term, are really roasters doing the same with their green sourcing strategy? I wonder

Coffee substitute market sizing is from @DBMROfficial. databridgemarketresearch.com/reports/global…

.@WCoffeeResearch's research about underinvestment in coffee ag R&D quantified the need for $452M more per year to preserve diversity, resilience & sustainability. Before we cry "impossible," note that the global coffee substitute market is expected to be worth > $2B by 2029.