Drew Marconi

@ChrisLangSocial Yeah let me know next time you got a test up and I can vet you set up I also got confused when I clicked and saw “meet Drew” - thought it was some next level personalization for me

@drewmarc the page is not on brand technically - the plan is to spin up more lp tests we just decided to "chad" it I'm interesting in the slack updates!

team worked on manus/claude lp for the weekend intelligems a/b test time

@ChrisLangSocial Yah next time! It can set up an automation to like slack you results every day or give test ideas or anything else Crazy it made a winning lp… how much work was it to get it to make the page on brand?

@drewmarc eeeee i didn't do the mcp..... will implement lp w/ manus/claude live and overtook exsiting stackedsauces.com

@shanerostad OK cool - may reach out with one of our PMs just to jam live for 10m. The grouping is really important and we haven't quite nailed it

@drewmarc yea from my POV just having some basic default options of "group by Product Type" or "group by Product title" or "Group by SKU" would probably cover a lot of use cases for small-mid size catalogues

@drewmarc can you please update IG to automatically pull in my products and COGS 😭

@BallinFil Oh we’ve got new swag don’t worry

@drewmarc I'm down in the future. I already have a cool intelligems hat though not sure you can top that.

We're doing "How I AI" for our intelligems all-hands meeting on friday. Show and tell for cool use cases we do once per month. Any brands or agencies want to join and share some work with the team? Will buy you lunch and some swag :)

@Intelligems wow

In other news, @Intelligems is acquiring the Intellijams podcast, the #1 podcast for A/B Testing Strategy, for an undisclosed amount! Big day for podcasts! youtube.com/watch?v=WbGA9n…

@codyplof will take you up on that!

@drewmarc Can’t this Friday but I’m down for another time

@Intelligems 🫡

Important announcement: In lieu of recent developments, we are no longer doing AB testing Instead, we'll be encouraging merchants to make decisions based on vibes and vibes alone. For instance, if previously you would have tested product prices against higher and lower variants to determine your price elasticity, we'd encourage you to guess instead, or perhaps flip a coin. If you have any questions, we'd ask that you don't. Thank you for your attention to this matter.

Ahhh I see. yeah I'd love to have these groups auto-populated, we've been trying to see if an llm can do a decent job of grouping them for you but for now it's static if you scroll down a bit, you'll get to the raw by-product table and you can expand that. But i think you're saying you want a grouped version of this (looks like you have it grouped by scent)?

@drewmarc turned it on and still missing product data when I go to the 'products' analytics

@shanerostad yah we released some improvements on it on like march 4th so it should work better now (And be easier to manage changes if you want to hard code some stuff) but lmk if you run into more issues with it / have other stuff you want to do!

@drewmarc I don't - it's been a while since I tried to set up and in the past that feature just didn't really work. But I'll try it now!

some of you guys have some wild names for your test groups

@kurtinc @Shopify You got a callout for your license plate!

I missed the @Shopify partner town hall today because I was on a flight to Nashville 😭

@drewfallon12 @shanerostad 👀

@shanerostad @drewmarc iris / intelligems integration 🧐

You can ask about where visitors are going; where they're coming from; what they're buying; how they are converting; where they drop off; etc. etc. If there's something you want that's *not* in here, just let us know Here are a few outputs we saw from the first day live

Heard from a bunch of folks that it was a pain to get their site data hooked into Claude. They wanted to use it for test ideas, scorecards, etc. We just added our sitewide analytics feature to our MCP server. Super powerful and WAY easier to use than GA4 or shopify analytics

@DaveDiederen wow - knew this worked but didn't expect that big an impact how did you run the test? CSS injection? I wonder if there are any personalization opportunities where it'd make sense to make it even bigger for some segments

By far the most interesting and underutilised test I've run in a long time. Making fonts 5% bigger. Here's why it worked. Most Shopify stores are built by young designers on Retina MacBooks. The font looks clean. Minimal. Intentional. But their customer is 45-55, shopping on an older phone, in average lighting, after a long day. That 12px body copy? It's exhausting to read. And when reading feels hard, buying feels hard. One of the most boring-sounding tests I've ever done. The real lesson isn't "make fonts bigger." It's that your store was designed for you, not your customer. Readability is a conversion lever. Almost nobody treats it like one. Check your mobile body copy size right now. If it's under 16px, you're making your customer work harder than you need to.

@DylanAnder lol I got got by a twitter ad to download that same game. Just the right amount of thinking required to be a good third screen activity 😂

I know you double fist on the weekends but do you ever triple up screens?

@MehtabKarta Delivery platforms*

@MehtabKarta My hunch is that the platforms aren’t super incentivized to make it easier since they currently get the surplus from pricing dynamically (through stuff like service fees that vary)

Do restaurants not price test much? I’m always surprised restaurants are hard to book, you’d think they’d just…increase weekend pricing or something.