Fil

There are 10 companies in my DMs right now all building a "send flow campaigns when customers most want them with AI". The challenge with this biz is: - flows *already target people when they are most likely to purchase. Browse abandon, abandon cart, abandon checkout, etc. These are the highest intent moments. - a brand that consistently sends campaigns is already emailing its most active/engaged users regularly These two bullets alone capture 95%+ of the opportunity in retention. I struggle to see where you will find enough alpha here that it makes it worth it to plug in a whole new app/integration. Sure you can maybe find some way to better engineer replenishment flows, but that is both small TAM and probably not insanely incremental. I am not saying it's not possible, but I would think about this very deeply before you build out an entire app around this concept.

Call me old school but if a customer asks for a refund via email you should just... initiate the refund process for them. Or give them a magic link that makes refunding stupid easy. Nobody wants to look through through your 10 post-purchase emails to pull the order # and then type in their email, and then go through 8 steps. That is painful. Instead of making the experience painful, make it stupid easy and try to win them back on the back end with credits, cash back for better value, etc. If you make refunding hard, your last impression with the customer is "this company hates their customers". If you make it weirdly easy/fun, their last impression is "these guys actually care and are kinda cool". That next winback email campaign will hit very different. Make customer support great again...

Most people overestimate what they can accomplish in a year And underestimate the 4-days worth of work that can get done on a 4-hour cross-country flight

As much as I hate sports gambling, reinvesting it into sports is a happy inbetween

"Our agency works with 7, 8 & 9-figure ecommerce brands"

Crossword puzzle/scrabble hero inspo

I love brands like who gives a crap. Their competitors could never do something this crazy.

You don't need a fancy course to learn copywriting. Twitter is a copywriter's paradise. The best copywriters are the ones consistently going viral on this platform. Just re-write every fire tweet you see by hand. It can be that easy.

At one point we had excel pivot tables Then we had power bi/tableau Now why have claude/gpt You've always been able to go super deep with data very quickly if you wanted to. But the alpha is not there. The alpha is in knowing where you need to go super deep and how to efficiently pull out the info needed without wasting your time. The alpha is in knowing what info you need to make important business decisions and getting there quickly. I'm seeing a lot of people use AI to create multi-page reports with data that pulls teams in multiple directions. This is counterproductive and is creating more work than before. If you do this for every channel, platform, tool, employee, etc., you'll create so much work for yourself you'll completely miss the objective of what you're trying to accomplish. Just a friendly reminder that before you have Claude go off and build reports for you, you know why you're building reports in the first place.

You could give money away free in your supplement emails but your click and revenue/recipient still won't come close to apparel brands releasing new banger products to their email list Email & sms for fashion is a cheat code.

I’ve had bill hold our money and try to trick us into setting up accounts way too many times. Not very friendly to receiving party.

Here’s why it’s never gone viral. The vast majority of the population doesn’t need this for 99% of the year. Most people get 2-3 weeks vacation a year. Many stay home. A small subset travels. Compare to everyday toothpaste (tam 100% of pop), tam of this category sucks (say 0.5% of pop). And lower demand = less economies of scale. A cursed category only mega players can afford to play in. It’s a glorified sampling program. Retailers hate this category because it’s dead space in the store but still somewhat of a trip driver (people rush shopping before vacation). Cpg cos hate this category because it makes no money (distraction). The only upside is it subsidizes your dentist getting free samples they give to you at the end of an appt.

@TalktoHenryJ @heysandy801 Trendsetter

@heysandy801 @BallinFil I did it before in NYC. It was great. Had some amazing companies there and was a great vibe

Neat idea. Might do this in Toronto

@DTCbromozi @netflix @AppLovin So good

If @netflix did a documentary on DTC bros lovin’ @AppLovin 🤣 #marketing #dtc #paidads #adspend

@drewmarc Built different

@BallinFil lol I did this on Monday. Went super quiet which felt ok. Brutal twist was that the internet crapped out after I did like a 2m recording

What’s the protocol on using wisprflow on a flight

@JasonHassold I was filming a long gif and forgot to turn off the compressed setting lol

@BallinFil just a concerned citizen

FYI Klaviyo has a proper Analytics view on the flow tab now.

@JasonHassold what are you the gif police

@BallinFil whats going on with this GIF quality?

@Tjernlund @zanehengsperger Training your team how to maintain 20 tools to save $20/month costs $10k a month

@zanehengsperger Counter point is a lot of Amazon software is like $20 a month and to get access to api plus keep it active plus ai credits is not worth $20 a month on your own

for 90% of software, I see no reason why you’d buy something off the shelf it is so incredibly easy to build these days and plus, its totally custom to your business think a feature is missing? boom claude get movin and its only getting better

@jimmykim @EricRausch So what won??

@EricRausch A/B test running for 500+ days... 💀

Shocking things I’ve heard and seen recently in the DTC retention world. 1) A brand we audited had 500k active emails of people who have received 400+ emails and have never clicked. 2) An agency charge a brand for scheduling a campaign, counting it as a deliverable. 3) Multiple people still trying to claim somebody once said “email is dead” 4) A brand we audited had a welcome series email with no CTA. 5) People fighting over the difference between an email marketer and a retention marketer and saying everybody but them is an email marketer. 6) Multiple people saying you shouldn’t send all image emails (with alt text) 7) The first welcome series email of a brand we audited had an A/B test running for 500+ days. 8) People saying pop ups are useless and everybody who submitted and converted in the welcome series would have converted anyway. 9) Somebody promoting a Klaviyo dashboard win where month over month email revenue grew by 50K and website revenue grew by $10K that they generated 50K of incremental revenue for the brand in just 1 month. (sigh) 10) People arguing that a sub 2% click rate email means poor segmentation / personalization.