Fil 🐶

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Fil 🐶

Fil 🐶

@BallinFil

DTC marketing tips from the trenches: lessons from launching an email agency & 2 brands: @drinkpearly & @societysocks. P&G Alum.

Katılım Mart 2010
619 Takip Edilen2.6K Takipçiler
Fil 🐶
Fil 🐶@BallinFil·
Also - if you have a partner who sounds like this: - "they are awesome" - "they've introduced us to all our agencies" - "they have set us up on all the great shopify apps" Huge 🚩🚩🚩🚩 It's possible that all the intros and apps suggested are solid, but get a 3rd party to audit your stack & partners.
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Fil 🐶
Fil 🐶@BallinFil·
If I worked at an agency I'd probably get fired in 3 days for the way I run client relationships. Most agencies profit off of their relationships with other agencies and SaaS. They do joint events to bring people together and charge commissions for the invites. They charge a % for retainers signed. They charge SaaS for introductions & landed leads. It's a plague in the ecom ecoystem and IMO not sustainable. I've probably missed out on some BIG opportunities because of this philosophy and that's ok. I'd hate to enter a relationship with a brand where I can't be honest. The best example of this is: you hire me as your email guy, but I was introduced by your reviews guy, and I realize your reviews guy is doing a horrible job and scamming you, but I can't say anything because he's the one who set me up with you. As a brand founder, you'd be pissed if you found that out. Take a hard look at all your SaaS and Agency relationships. Ask your partners straight up "are you taking side money from other companies because you introduced us"? The answers might shock you. Relationships in business should be built on performance, integrity and trust. As an agency, Bedford refuses to do it any other way. I'm always looking for kickass partners who are good at ads, CRO, landing pages, PR, affiliate etc. If you share the same philosophy as me, hit me up. Happy to chat and talk shop. This post will probably get me in some trouble but that's ok. Back to building ✌️
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Kurt Elster
Kurt Elster@kurtinc·
People lined up before open at Target for Pokémon cards. This is a regular thing. My first job was selling Pokémon cards to kids at a GameStop 27 years ago. Those kids grew up and never stopped buying. 27 years! Crazy staying power.
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Karri
Karri@karri_tweets·
@BallinFil i like this but my issue is having hundreds of these in our slack and not enough time to talk to people feedback is a gift but you max out very fast
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Fil 🐶
Fil 🐶@BallinFil·
Every SaaS app should have an option at sign up that is: "For a 90% discount for the first 3 months for your team, commit to a weekly call with us and one of your team members to ask you questions about how you're using the tool"
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Fil 🐶
Fil 🐶@BallinFil·
In the last year I've written emails for two companies that have exited. 1 in SaaS (ghost writing), 1 in ecom (brand in our agency). If you want the sauce book me on mentorpass or sub to my newsy
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Fil 🐶
Fil 🐶@BallinFil·
@BryanECano Thanks for sharing - cool to see them building. Will be interesting to see how data/analytics for marketers shakes out and in which platform.
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Bryan Cano
Bryan Cano@BryanECano·
I don’t think the DTC community has realized that TripleWhale has effectively pivoted from being a pixel & attribution platform.
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Fil 🐶
Fil 🐶@BallinFil·
First order of business with any client onboarding: - Ask how they pronounce Klaviyo - Ask how they pronounce Brez If they don't go 100%, probably not a fit.
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Fil 🐶@BallinFil·
You only need like 2 or 3 customers on this at a time: - live feature testing - live feedback from new users on onboarding/flow - market feedback (maybe they are seeing better deals) - etc.
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Fil 🐶
Fil 🐶@BallinFil·
Refund 10% of the SaaS every time they get on a call
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Fil 🐶
Fil 🐶@BallinFil·
@itsbhaveshp Ask yourself: why would someone who is insanely busy, who has 100s of problems that need attention, whose hourly rate is $1000s/hour, take an hour out of their day to tell your SaaS how to fix their problems?
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Bhavesh Primalani
Bhavesh Primalani@itsbhaveshp·
@BallinFil bro u literally have to bribe founders to get on a zoom call these days 😂 but this is a genius play.
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Fil 🐶
Fil 🐶@BallinFil·
@JasonHassold You could also discriminate who gets it based on your cohorts you want to learn more about...
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Fil 🐶
Fil 🐶@BallinFil·
Why doesn't this thing just have a drop down or "end" feature?
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Fil 🐶
Fil 🐶@BallinFil·
For Granola I need a big red button that says "end transcript" Too many calls that continued into the next call or it just caught a bunch of random background discussion after a call
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Fil 🐶
Fil 🐶@BallinFil·
@dave_stickland I guess if it's just a download, easy, but for us usually VA tasks require pulling data in a lot of places and I'd worry that it pulls the wrong #
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Dave Stickland
Dave Stickland@dave_stickland·
@BallinFil Report is where its supposed to be or it isn't right? So far no hiccups.
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Dave Stickland
Dave Stickland@dave_stickland·
Still have those loom vids where you instruct your VA's on how to download reports for you? Feed them to the Claude browser extension and put them on a schedule and its done for you. Have them saved to a google drive folder, then schedule analysis the following day in Cowork
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Fil 🐶
Fil 🐶@BallinFil·
So stoked to have a cool team and to be working with brands I never would have dreamed of being able to even talk to. Ignore the noise, build cool stuff. We're doubling down on: - making awesome emails - having a team that cares - strong comms, especially around strategy - AI-automating all the boring stuff that stops us from being creative More creative time = better emails = more success for our clients Back to building ✌️
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Fil 🐶
Fil 🐶@BallinFil·
@tomough How many artists would contribute/paint the bikes for free in exchange for an @ tag?
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Tom Ough
Tom Ough@tomough·
The Lime bike redesign makes sense in terms of sizing. But the white paint will immediately become grimy, and the lurid lime colour of the front section is by now unnecessary: everyone can recognise one of these bikes. Could Uber do the aesthetic commons a favour and start producing these bikes in, say, metallic red? Some minor design tweaks would make our streets look much nicer.
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