Fil 🐶 retweetledi
Fil 🐶
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Fil 🐶
@BallinFil
DTC marketing tips from the trenches: lessons from launching an email agency & 2 brands: @drinkpearly & @societysocks. P&G Alum.
Katılım Mart 2010
632 Takip Edilen2.6K Takipçiler
@adelbucetta I plan to provide lots of actionable advice. If you come up to me after the event I can go deeper into ideas for your specific challenges.
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@BallinFil the honest answer is most people will still struggle to implement these strategies even after attending a talk like this, but hey, worth a shot, right?
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I'll be doing a talk at the Retention Road Show in NYC in a few weeks (Fri Jun 5).
I plan to share retention strategies we're implementing in real-time to grow our 8 & 9-figure brands.
This is the quickest way to level up your team's DTC retention strategy without spending $$$ on a fancy consultant.
If you plan to attend, come say hi and ask me anything!
p.s. this event will be held in Miami, Austin & LA too.
commerceroundtable.com/roadshow
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@adelbucetta @CommerceRound @yojimmykim Happy to discuss the underlying problems with both your biz and your retention if you show up :)
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@CommerceRound @yojimmykim retention roadshows are just people talking about their own successes, not how to fix the underlying problems
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Fil 🐶 retweetledi
The speakers coming to the Retention Roadshow. 🎤
We're bringing together some of the sharpest retention minds in the industry for a one-day, hands-on workshop hitting four cities this June.
Here's who's taking the stage:
@yojimmykim, CEO & Co-Founder, eCom Email Marketer (All Cities)
@RytisLauris, Co-Founder & CEO, Omnisend (All Cities)
@iamshackelford, Head of Retention, BREZ (LA)
@ecomchasedimond, Co-Founder, eCom Email Marketer (LA)
@Melanie_Balke, CEO & Founder, The Email Marketers (LA)
@BallinFil, Founder, Bedford (New York)
@EricRausch, Co-Founder, New Standard Co (Austin)
Daniel Guerra, Head of Data, New Standard Co (LA)
Devyn Pukteris, Head of Lifecycle Marketing, Sweat Pants Agency (Miami)
Anmar Jawad, Prophit Engineer, Common Thread Collective (Miami)
📍 New York, June 5. Miami, June 8. Los Angeles, June 10. Austin, June 12.
Spots are limited to 75–100 per city. Grab yours before they're gone.
🎟commerceroundtable.com/roadshow
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@UntAaron @CommerceRound @yojimmykim Need a ton more context to give you a good answer here. Come to the event and we can chat 😉
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@CommerceRound @yojimmykim how much of the retention discussion is around reducing support friction vs just email flows? in my dtc brands the biggest retention lever was fixing post-purchase cx, not sending more campaigns.
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Anyone here used @getoutersignal with lots of success from a retention side?
Looking to get the 80/20 of where to start with the tool from someone who has seen real incrementality from this style of segmentation.
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Man, I’m really worried about consumers.
Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling.
AI ads are going to really take advantage of people.
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Spent a year helping scale a client to ~$5M in revenue in their first year of business
Saw the first email after they moved to a big agency:
Biggest discount in brand history
Random weekday
No clickable links or buttons
Had to stare at a wall for a few minutes 😂😅
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Looking to invest in more CPG brands whose founders are social media legends
Ideas?
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@SkinnyWaterApps 100%
Would be a different story if Shopify was salesforce-bad lol
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@BallinFil Seriously, like hey I've got 100 hard things to do to be successful and let me first go re-engineer my ecom stack?
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For 99% of founders this is bad advice.
You can do all those things on Shopify already and arguably insanely fast now with MCP or custom app-integrated claude.
If your team is stacked enough to go headless, you're probably just dumping a fortune on devs you shouldn't need to...
The only real argument I've seen in favor of headless is that checkout is more customizable which is fair, but there are lot of tradeoffs there too.
Shopify enables DR marketers more than ever today and makes their lives way easier.
Roman Khan - Founder of Peak 21. We acquire brands@RomanEcom
Another bear case on $SHOP Talked to a founder on @MentorPass yesterday who’s done ~$45M TTM and is projecting $100M+ run rate with an AI-first approach. Duo-channel business: - Native ads - Google Ads Zero Meta. Zero AppLovin. The reason he’s growing so fast? He’s not on Shopify. He runs everything on a Medusa-like headless solution built on Next.js (blanking on the exact name). His rationale was simple: 1/ Seamless plug-and-play with Claude 2/ Can spin up landing pages + localization insanely easily (he launches hundreds of products per month) 3/ Way more iterations, flexibility, and speed vs Shopify Cost wasn’t even the deciding factor (though it’s much cheaper than a full $SHOP stack). This is becoming the new normal. Pretty crazy to watch. If I had the courage I’d switch Linjer tomorrow — our catalog management and especially localization is an absolute nightmare on Shopify compared to what this guy had. But we're growing a lot this year and I don't want to disrupt the train.
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Hit stat sig on a popup test in 48 hours for a new client against their old popup
I know most stats profs will tell you not to stop the test after 48 hours...
But when your best-practices are dialled in you're basically just testing to give client peace of mind, you can bend the rules a bit :)
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Proud to announce we are the official sponsor of Carson's parents' garage. Garage-based advertising is the future and we are excited to play a small part in it.
Carson Hoffman@carsonbhoffman
My parents’ garage has its first sponsor. I’m no longer cooked.
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