
Fil 🐶
10.1K posts

Fil 🐶
@BallinFil
DTC marketing tips from the trenches: lessons from launching an email agency & 2 brands: @drinkpearly & @societysocks. P&G Alum.
Katılım Mart 2010
619 Takip Edilen2.6K Takipçiler

Also - if you have a partner who sounds like this:
- "they are awesome"
- "they've introduced us to all our agencies"
- "they have set us up on all the great shopify apps"
Huge 🚩🚩🚩🚩
It's possible that all the intros and apps suggested are solid, but get a 3rd party to audit your stack & partners.
English

If I worked at an agency I'd probably get fired in 3 days for the way I run client relationships.
Most agencies profit off of their relationships with other agencies and SaaS.
They do joint events to bring people together and charge commissions for the invites. They charge a % for retainers signed. They charge SaaS for introductions & landed leads.
It's a plague in the ecom ecoystem and IMO not sustainable.
I've probably missed out on some BIG opportunities because of this philosophy and that's ok.
I'd hate to enter a relationship with a brand where I can't be honest. The best example of this is: you hire me as your email guy, but I was introduced by your reviews guy, and I realize your reviews guy is doing a horrible job and scamming you, but I can't say anything because he's the one who set me up with you.
As a brand founder, you'd be pissed if you found that out.
Take a hard look at all your SaaS and Agency relationships. Ask your partners straight up "are you taking side money from other companies because you introduced us"? The answers might shock you.
Relationships in business should be built on performance, integrity and trust. As an agency, Bedford refuses to do it any other way.
I'm always looking for kickass partners who are good at ads, CRO, landing pages, PR, affiliate etc. If you share the same philosophy as me, hit me up. Happy to chat and talk shop.
This post will probably get me in some trouble but that's ok.
Back to building ✌️

English


@BallinFil i like this but my issue is having hundreds of these in our slack and not enough time to talk to people
feedback is a gift but you max out very fast
English

@BryanECano Thanks for sharing - cool to see them building. Will be interesting to see how data/analytics for marketers shakes out and in which platform.
English

@BallinFil I recorded a video to give more context
x.com/bryanecano/sta…
Bryan Cano@BryanECano
English

@itsbhaveshp Ask yourself: why would someone who is insanely busy, who has 100s of problems that need attention, whose hourly rate is $1000s/hour, take an hour out of their day to tell your SaaS how to fix their problems?
English

@BallinFil bro u literally have to bribe founders to get on a zoom call these days 😂 but this is a genius play.
English

@JasonHassold You could also discriminate who gets it based on your cohorts you want to learn more about...
English

> be me
> rent out movie theater to play IG Reels
> post about it
> Head of IG comms tags Zuck in the IG comments
> IG team reaches out in under 48 hours with special surprise
> you can just do things

Jason Levin@iamjasonlevin
I'm renting out a movie theater in NYC to watch IG Reels. The date? April Fools. But this is 100% real. Come out and enjoy IG Reels on the big screen where they belong
English

@dave_stickland I guess if it's just a download, easy, but for us usually VA tasks require pulling data in a lot of places and I'd worry that it pulls the wrong #
English

@BallinFil Report is where its supposed to be or it isn't right? So far no hiccups.
English

So stoked to have a cool team and to be working with brands I never would have dreamed of being able to even talk to.
Ignore the noise, build cool stuff.
We're doubling down on:
- making awesome emails
- having a team that cares
- strong comms, especially around strategy
- AI-automating all the boring stuff that stops us from being creative
More creative time = better emails = more success for our clients
Back to building ✌️
English

The Lime bike redesign makes sense in terms of sizing. But the white paint will immediately become grimy, and the lurid lime colour of the front section is by now unnecessary: everyone can recognise one of these bikes.
Could Uber do the aesthetic commons a favour and start producing these bikes in, say, metallic red? Some minor design tweaks would make our streets look much nicer.


English





