Emilie Gerber (@eagerber) is the founder and CEO of @SixEastern, a top PR agency that’s helped 100+ tech companies craft and execute their comms strategy, from stealth startups to publicly traded companies, including companies like @Perplexity_ai @TryRamp and @Nubank. Before starting her own firm, she worked at @Uber, where she led PR for the business development team and B2B products. In our conversation, we discuss: 🔸 How to craft your pitch 🔸 How to find and reach reporters 🔸 The second-order effects of press 🔸 What each tech publication (TechCrunch, Axios, The Verge, etc.) cares most about 🔸 Common misconceptions about the impact press can have 🔸 Pitching press vs. pitching customers 🔸 How to invest in direct communication through social media versus traditional press 🔸 Much more
