Brian Ehrich

Let’s try this, nitrogen management is deeper than most think about in my opinion. Not posting this to argue. Posting this, to help you think deeper about what your nitrogen dollars are capable of.

Had dinner with two owners last night. One ran a ~$50M business. The other ran a ~$10M business. Everyone crowded around the $50M guy. I kept watching the $10M one. The $50M owner talked about scale, but his gross margin was ~20% and OpEx was ~$8M. After everything shook out he cleared maybe ~$2M of EBITDA. The $10M owner barely said a word. His gross margin was ~50% with OpEx of ~$2M. He was making roughly ~$3M of EBITDA on 1/5th the revenue. Everyone else saw the big watch and the sports car. I saw the margin profile. Top line gets attention. Free cash flow keeps the lights on. Give me the smaller operator with discipline, pricing power, and real margins over a larger one chasing volume any day. One leaves dinner talking about scale. The other leaves dinner with more cash in the bank.

For too long, farming was treated like a simple equation: Fertilizer in → Yield out. But soil isn’t a bank account. It’s alive. It’s dynamic. And farming has to change. Old model: chase soil test PPMs. New model: measure what truly matters: how nutrients actually move into the plant. That’s the power of Baseline RX and the Indicator Soil Test. Born from frustration. Built for clarity. 🧵👇 This is how we farm now.

Hardly anyone brings a meal to the field these days Sadly it has become a by gone era

Had a fun trip with a great group of customers and prospects. Don’t miss out on one of these Becks facility tours if you get the chance