Benjamin Smith

For the last two years, I’ve been building @mengotomars alongside my co-founder @zachmstuck. Mars Men is the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to send Mars Men to new heights. Next stop, Mars 🚀

@lifeofbi We are but humble young men simply trying to sell our wares

Two funding rounds this week. Mars Men: $27.5M, L Catterton. $100M run rate. Bootstrapped. Profitable before raising. Create Wellness: $20M, Alliance Consumer Growth. Creatine gummies repositioned as daily wellness. Women's sales up 320%. The pattern isn't the capital. It's who's building. Ben Smith (Mars Men) previously built Disco, a men's skincare DTC brand. Learned: behavior change is expensive, paid social CAC collapses overnight. So he picked a bigger cultural moment. Subscription-first. Bootstrapped to $100M in 18 months. Dan McCormick (Create Wellness) came from Parade and Away. Learned: chasing growth ahead of retention destroys DTC businesses. So he built the opposite. A consumable. Daily use. Reorder every month. Subscription by design. This is the repeat operator playbook. Not just domain expertise. Scar tissue. The brands getting funded at Series A in 2026 aren't being built by first-timers discovering unit economics. They're being built by operators who already know what CAC does when the algorithm changes. What retail dependency costs when margins compress. What a single hero product feels like when the trend moves on. Subscription-first. Demographically precise. Capital efficient before the raise. That combination isn't accidental. It's what you build when you've already seen what happens the other way.

@geoheaton They look like hollowed out, soulless vampires. Been waiting for someone else to notice this too

Man theres something I can’t explain about the rapid weight-loss of someone taking GLP-1s that looks so unhealthy and scary. Maybe because body aesthetics is something us as people who grew up learning to diet, cut, bulk, grow muscle etc is so noticeable.

@thedanielokon @zachmstuck He’s alright

Always fun to see friends win. @zachmstuck has been nothing but a gem and to see him scale to 9 figures for Mars Men + raise 27M+ is a testament to his hard work and ability to learn over time. Wild to think this is only the beginning and more to come. Excited to cheer you on!

@Seanfrank How did you get this selfie from my camera roll?

Everyone you know is building brands and selling them. No time to quit. No time to cry. Lock the fuck in and make some good ads. The window is open. Time to sell some FUCKING GUMMIES!!!!

@tommyswriting Off to Patagonia tomorrow so will miss you. Let’s stay in touch

@itmebenjamin hell yeah brother i'll be there on Sunday if you wanna grab one in person together

I'm having a serious case of Buenos Aires withdrawals right now... I swear that city is like a drug. There's a melancholic, tragic, beautiful depth to it. It's both slow and fast at the same time. Late steak dinners with a vintage Malbec over deep, wide-ranging conversations. Seemingly infinite labyrinths of tree-enveloped European-adjacent streets with loud motos 4:30 PM mate's in the park with kids kicking footballs around you in all directions The "chhh" Rioplatense twangs at the corner cafes with the smell of those sinful, sugary medialunas just wafting through your nostrils A city with beautiful museums, beautiful bookstores, beautiful architecture, beautiful people, and a beautiful cultural tradition.

@tommyswriting IYKYK. Here now, actually. I'll have an ojo de bife for you.

@itmebenjamin i'm afraid that you know ball, sir

@damccormick13 Congrats brother! Supplement space is going BRR right now

Big Day for Create: - $20M investment round from Alliance Consumer Growth (ACG), Mike Repole (vitaminwater, BODYAMOR), and existing investor Unilever Ventures. - The round closed in August 2025. We've more than doubled revenue since, are run rating well above $100M, and have been profitable for nearly a year. We are continuing to grow aggressively across all channels. - Creatine + Electrolytes Launch: Listen, I am not going to sit here claiming that this is some major scientific breakthrough. People have been mixing creatine and electrolytes for about 30 years...and for good reason. They just work better together. But for whatever reason, no brand had really gone after this opportunity in a big, coherent way. Create is going after it. 5g of creatine monohydrate, 500mg of sodium, 250mg potassium, 50mg magnesium, 1000mg of taurine. Launching in 3 flavors (available in a variety pack) today and now available on our website and Amazon...and at all Targets nationwide in mid-April. I have personally been taking 2-4 of these per day. Passionfruit is my favorite flavor, but think we did a strong job on all of the flavors. Variety Pack should help you identify your daily driver. Bunch of other things we'll be sharing soon (brand refresh, new packaging form factors Target expansion, team growth, etc.) More to come...

Full article: businesswire.com/news/home/2026…

For the last two years, I’ve been building @mengotomars alongside my co-founder @zachmstuck. Mars Men is the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to send Mars Men to new heights. Next stop, Mars 🚀

@levikov Apex

1.3 billion women globally are about to hit menopause and they're awake at 3am with hot flashes googling "why can't I sleep anymore" willing to spend literally anything on relief… The average menopausal woman spends $2,000-$4,000 per year on symptom management. That's supplements, cooling products, hormonal support, sleep aids, skincare for hormonal changes, bone health, mood support, brain fog remedies It's a $600B+ emerging market growing 17% year over year. And maybe 5 people on the entire internet are running faceless AI pages for it Every 24-year-old marketer is selling pre-workout to gym bros fighting over the same exhausted customer base. An entire generation of women with disposable income and burning daily problems is being completely ignored because young men don't understand hot flashes and don't think about menopause for a single second And that blind spot is probably the widest gap between "audience size" and "people serving them" in all of ecommerce right now These women are 45-60 years old. They're on Facebook and Instagram for hours every day. They're in groups with names like "Menopause Support Sisterhood" and "Women Over 50 Wellness" with hundreds of thousands of active members They're dealing with: - Hot flashes that wake them up 3-4 times per night - Brain fog so bad they forget words mid-sentence - Weight gain concentrated in the midsection that won't respond to diet - Joint pain that appeared from nowhere - Mood swings that are destroying their relationships - Bone density loss that terrifies them - Skin changes that make them feel invisible Every single one of those maps directly to a high-commission supplement category on Amazon. Hot flashes --> cooling supplements and black cohosh. Brain fog --> lion's mane and omega-3. Joint pain --> collagen and turmeric. Bone density --> calcium and vitamin D3. Mood --> ashwagandha and magnesium And the emotional state of these women makes them incredible buyers. They've been dismissed by doctors who told them "it's just hormones." They've been ignored by a wellness industry that markets exclusively to 25-year-olds. They feel invisible and frustrated and desperate for someone who actually understands what they're going through An AI character for this niche: a warm grandmother. A female wellness elder. A holistic health guide for women in transition She posts daily: "The one mineral most women over 50 are deficient in that's causing your joint pain." "Why your doctor didn't tell you about this natural alternative for hot flashes." "3 things I wish I'd known before menopause hit me at 47" This audience doesn't just watch. They CLING to this character. They comment paragraphs about their own symptoms. They tag their friends. They share videos in private group chats with the caption "this is exactly what I've been going through" The bond forms faster in this niche than anywhere else because these women feel unseen by everyone and suddenly someone is speaking directly to their experience every single day Product videos for this audience barely require a pitch. "I struggled with hot flashes for 2 years before I found this." Drop the supplement. The audience is pre-sold because 15 educational videos already proved the character understands their body better than their own doctor does Automated DMs: "Comment RELIEF and I'll send you my daily menopause routine." Three real tips. Fourth is the product. Open rates on these messages are at the top of anything I've seen in any niche because the emotional urgency is through the roof And the REPEAT purchase rate is absurd. Menopause lasts 7-14 years on average. A customer who finds products that help doesn't stop buying for a DECADE. One conversion can generate $2,000-$4,000 in lifetime affiliate revenue from a single person 1.3 billion women. $600B market. 17% annual growth. An audience that is actively begging for someone to help them. And almost no one is doing it we're doing a free live training today where we break down this entire system from scratch. product selection, character creation, scripting, video generation, all of it. run by 12 operators who've done $70M+ in GMV… people who've attended are hitting $10-30k/mo within their first few months. no face, no experience, no following needed. comment "APEX" and i'll dm you the link. it's free (or look in bio)

@oliverbrocato Congrats brother ⚡️

We raised $64M for this moment: Introducing Bustem. Bustem scans the internet to find and eliminate 100% of counterfeits RT + comment “SCAN” and I’ll send you a list of every scammer targeting your brand 🫵

@elliott__potter Can you build me a girlfriend pls?

We’ve raised $27M for this moment: starting today, your agent gets an iPhone and can talk like a friend. Texting is the universal interface. Billions of people text every day, but until now, developers have been restricted from building on the most powerful channel to ever exist. Linq is a single API for iMessage, RCS, SMS, voice, and even FaceTime and Find My. Nothing for users to download. Nothing new to learn. We’re already powering @interaction, @pika_labs, @getlindy, @zocomputer, @joindimension, Tomo (and others we can’t name just yet) to bring this new ecosystem to life. Join them, and start building for free in our sandbox, linked below. Or comment and we’ll get you set up.

@dennishegstad Nice job here

“Have your agent call my agent” means something completely different these days

@nattyextremist Love the subtweet 😂

@SolBrah Been tinkering with the handstands myself a lot recently. Sometimes you gotta get upside down

Who loves the sun? Getting the hang of standing on hands Standing on the sand Do you understand We must all take a stand

@cleobug101 Most underrated female trait, bar none

@dennishegstad @mouvement33 So incredibly based.

Texas has the 8th largest in the world and we're not 1.6 trillion in debt + growing. You're free to live in your own reality whether or not that is based on facts. "Get a job, get a life" you mean like all the illegal immigrants being housed, fed and provided free insurance in california? "rooted in science" or is for the 73 gendered blue hair LGBTQ+ folks?

It's insane how big the Texas economy is Texas local grocery store H-E-B is ranked in the top 5 most valuable private companies in the whole United States with $43.6 billion in revenue in 2023 They only have locations in Texas, 1 state out of 50. For context, Walmart did $611 billion in revenue in 2023 with 50 states + Mexico.

@mclauclin1 @mengotomars I'm working on a few projects right now.

@itmebenjamin @mengotomars I thought you started a taser company

I 4x'ed my testosterone with simple lifestyle changes and a basic supplement stack. Here's exactly how I did it and created my new brand @mengotomars 🚀. 🧵 THREAD 🧵

@JonnyTab @mengotomars Couldn't include everything... Wanted to keep it to 5 capsules. We're constantly iterating though. Could be included in the future.

@itmebenjamin @mengotomars Why not include fedogia agrestis?