Jared Ranere

How #JTBD changes #prodmgmt from @thrvapp: 11 Ways to Think Different about Product Management Using Jobs-to-be-Done thrv.com/11-ways-to-thi…

Command + return are the only keys that matter

@_abilshr @v0 i'm getting the same thing. glad to know i'm not crazy

@Xfinity there is construction on my street. Yesterday afternoon they cut the xfinity cable to my house while digging and I can't get in touch with anyone at xfinity to tell you about it

Most people I talk to who are responsible for creating content that improves the customer experience--from knowledge base to customer education to support ticket responses--struggle to keep the content up to date as the product changes. A solution: FAQinaBox.com

Naming center-left Bari Weiss as CBS Editor-in-chief isn't what you should fear from the Ellisons. It's their extremist goals for centralized government hubs of personal data to power AI thought policing.

It's a great feeling when the team and the customers are aligned on what's inspiring.

We were able to define the new vision, prototype a new product and message that realizes the vision, and test it with customers--in 2 days. The customers were just as inspired as we were, so seems like we're onto something.

Met with an exec team this week and we figured out they're well-positioned to target an extremely inspiring mission (and huge market). Their product already solves urgent problems, but they hadn't laddered it up to a big mission that impacts their message and product.

Don’t believe fake news. I was born in Austria, but I was made in America, and I’d never leave.

@AnikaChapin @VictoriaRaeSook @Inthespotpod I think you have a typo or you are telling me there is a new version of Phantom by Tesori and Kron, which would be pretty cool!

🚨 New podcast alert: this week we're diving into how you would beat ChatGPT. Tune in for more about how AI technology can help users achieve their goals faster and more accurately, creating customer and equity value along the way. hubs.ly/Q01GJ66Q0

All of this is easier said than done. It requires focus and discipline. Don’t be shy to ask for help. We’re here.

5. Lead demos with the struggles in the job your leads want to overcome. Stop doing product tours for demos. Focus on the part of your product that satisifies the needs for each lead. Only after that, show the other stuff, leaving tables takes for the end (or not at all).

Here’s a piece of execution advice to follow up on a great post @matthlerner wrote about the utility of Jobs-to-be-Done insights vs personas.