KP

@theisaacmed What happened to your candy brand

Theres this niche of agency that sprung in the last 2 years that focuses solely on x launch videos. This niche of agency has multiple entrants at $ 10m+ a year The videos aren’t organic. They are remarkably executed x influencer campaigns. I got 2-5 DMs a day now from these people all wanting me to help promote a launch. Playbook is simple but effective: 1. Make a video with a good hook. The video then goes to explain the product. Usually staffing 2-4 motion graphic artists on the videos to really push quality up. 2. Have influencer hires reach out to everyone on x that is within the niche and has decent reach / engagement 3. Offer them $ and then put them in a group chat. Use this to coordinate all posts and make reactions etc look organic. 4. Launch goes live and everyone quote tweets/reacts within 24 hours. 5. Views and attention It’s well executed. Kudos to the folks crushing this playbook. To be clear most of the launch videos you see on your feed getting reach all do this.

@FarroYossi @sneako You’re becoming more detrimental to the Jewish brand than Shmuley Boteach

I was supposed to be live Streaming with Sneako today at the exact time this happened, but last minute he canceled, saying “too risky.” This is disturbing and disgraceful. The man who punched @sneako should be arrested immediately. Some might ask why I’d meet someone who’s said negative things about Jewish people. It’s simple: I believe in engaging with people, not shutting them out. Many are misinformed and genuinely don’t understand the Jewish community, especially the Hasidic and Chabad world.

@theisaacmed What happened to your candy brand

Gruns sells and my entire feed has agencies taking credit for it. But the reality is that Chad is just a killer. He spent years as a board observer and investor at top brands. He knew exactly how to sell a brand because he saw it first. He innovated on a new form factor that genuinely helped the consumer. Had extreme financial discipline and unlimited access to capital for a good idea. Doesn’t even post on here actively. He’s heads down building. Lesson in there.

@TheD2CWatch your account is the gayest shit ever. you're a rat fuck hall monitor.

Quick tip for supplement brands in the USA. What we're going to share below is something you absolutely cannot do as a supplement brand. This type of advertising is what has resulted in class action suits before, with the most recent one being Gonzalez v. Outliers, Inc. (Thesis Nootropics, filed December 31, 2025, Case 1:25-cv-10790, S.D.N.Y.), where Thesis was sued for comparing their supplement to Adderall and marketing it as a prescription drug substitute. If you want to follow along, here is the ad library link: facebook.com/ads/library/?i… The ad headline reads: "Goodbye TRT. Hello Mars Men." Unfortunately, those 5 words is all the FDA requires for a major violation. FDA guidance, Criterion 6, published at fda.gov states explicitly: "A claim that a product is a substitute for a drug or other therapy for disease is an implied disease claim. Such claims carry with them the clear implication that the dietary supplement is intended for the same disease treatment or prevention purpose as the therapeutic product." TRT is a prescription therapy for hypogonadism, a diagnosed medical condition. "Goodbye TRT" is not a clever hook. Under 21 U.S.C. § 321(g)(1)(B), it makes this supplement an unapproved drug. The ad doesn't need to say another word after that headline. The legal violation is already complete. We can stop here... but it's worth going through the whole ad as a learning experience for anyone that thinks supplements is just another category. Problem 2: Implying the product treats a disease The ad connects fatigue, hormonal decline, and loss of physical function directly to low testosterone. Low testosterone, hypogonadism, is a diagnosed medical condition. Under 21 U.S.C. § 321(g)(1)(B), a product becomes a drug when it is "intended for use in the cure, mitigation, treatment, or prevention of disease." Establishing that the product addresses a hormonal deficiency triggers this definition. Problem 3: Positioning the product as a TRT substitute The ad explicitly tells consumers they don't need "needles, prescriptions" and frames TRT as something to avoid in favour of this supplement. FDA guidance, Criterion 6, published at fda.gov states: "A claim that a product is a substitute for a drug or other therapy for disease is an implied disease claim. Such claims carry with them the clear implication that the dietary supplement is intended for the same disease treatment or prevention purpose as the therapeutic product." TRT is a prescription therapy for hypogonadism. This single line is a verbatim Criterion 6 violation. It legally converts this supplement into an unapproved drug under 21 U.S.C. §§ 321(g)(1)(B), 331(d), and 355(a). Problem 4: The survey claims The ad cites a "+60% testosterone boost verified by bloodwork" from a consumer survey. A bloodwork verified hormonal outcome is a clinical measurement. Presenting it as a survey result does not change its legal character. Under the FTC's 2023 updated Endorsement Guides, survey results must reflect typical consumer outcomes. The FTC requires all health claims to be backed by competent and reliable scientific evidence under Section 5 of the FTC Act, 15 U.S.C. § 45. For context, the best published human clinical trial on any natural testosterone intervention ever conducted showed increases of 46 to 122 ng/dL over 12 weeks using clinically dosed standardized extract. A 60% boost from an average baseline would represent a 240+ ng/dL increase. That has never been documented from any natural supplement in any peer reviewed study. Now, I'm not a lawyer. But it took me 20 minutes to find every statute and regulatory criterion cited above. They're all publicly available on fda.gov and ftc.gov. These regulations and statutes exist for a reason, and in this case, to protect a real person who is already on TRT, hates needles, and is desperate for a natural alternative from making a medical decision based on a supplement ad.

@moizali hey moiz you're getting denaturalized and deported buddy

No one can honestly say Israel is not an apartheid state.

@moizali hey moiz, can you point to any society that has been made better by an increase in islamism?

The guy who hosted a CNN show every morning for 3 years is openly racist now that he's out of the seat. How do you think this framed his questions during his time at CNN? Chris got fired from CNN. His brother lost running for mayor (twice in one year). Poor matilda and mario gave birth to two Fredos. They didn't even get a Sonny, much less a Michael.

@aidannonx Truly curious - how are your views changing now that your once-fringe views are being mainstreamed? I noticed your comments on antisemitism now breaching the unwashed masses. It must be frustrating for you (I say that 100% genuinely)

@hair_nose37880 @AFpost A 26 year old is a boomer?

@AFpost Only 1/3 of people at AmFest were young...2/3 boomers....

The AmFest crowd rated “Radical Islam”, “Socialism/Marxism”, and “Mass migration” as the top three threats facing America. Follow: @AFpost

@wimonsool @MattMullenax bonk

@MattMullenax If you don’t want to hire her plz connect me

This stuff fires me up.

@andrewjfaris It’s not unfounded - the founder is highly hateable. Not everyone needs to cheerlead everything. Shame is good sometimes.

The utter glee people seem to have about the (apparent) changes and failed attempts at Icon is one of the most fascinating things in our space to me.

@Shwinnabego thank you for initiating the NYC doom loop. your work will not be forgotten.

My agency (forge.coop) did the design for Zohran’s campaign. While I wish I played a part, it was all the masterful work of my partners, Aneesh and Phil. Having worked with these 2 for close to a decade, it’s no surprise they created what many consider (the most?) iconic political branding. I’ve seen Aneesh go deep into the archives of typography and color theory, and Phil spend hours custom-building animations to bring a UI to life. HYPED to see their work getting the credit it deserves.

@MCAmselem The question was disingenuous, and he's rightly being called out for that. You're "horrified" by a leak? Cry somewhere else.

I worked at The Heritage Foundation for almost a decade. I am so horrified by these leaks to the media I almost don’t even have the words. The idea that I could ask a question, particularly one regarding my faith, at an all staff meeting and someone would leak it to the media to score points during a contentious political slug fest— is so outrageously horrendous. Whoever did this should be deeply, deeply ashamed

@JamesMarsh79 @tbpn @shaunmmaguire i think for the obvious reasons

@tbpn @shaunmmaguire forgot to ask him why he hates muslims?

We asked @shaunmmaguire about Sequoia’s 50-year history, and the stories of companies that hit rough patches, lost momentum, and found a way to bounce back. "DoorDash really struggled to raise at least one or two rounds of funding." "[Airbnb] went through some incredibly hard times during COVID...it was easy to give up on them." "With Elon, SpaceX and Tesla were on the verge of death at multiple points."

@kennandavison Your business is so cooked you needed to win $41k in a pinch, but you can afford 3x $20k referral fees?

@iridium_tea @Palestine_UN unlikely

@Palestine_UN What a well-deserved acknowledgement of Palestinian talent. And it couldn't have gone to better research than this: fundamental science leading to wonderful new technology for the good of humanity. There are more Palestinian scientists. Let this be the first of many.

Palestine refugees can also win Nobel Prizes 🇵🇸 🏆 ✨

@JakeHeyen Why will users not churn after 3 months when they either 1) get their wife pregnant and don’t need it anymore or 2) don’t and think it doesn’t work? Dead on arrival

Swimclub drops the first ever doctor-designed male fertility supplement. Sperm counts have dropped nearly 60% since 1970, and male factors are involved in about half of all infertility cases. Yet no FDA-approved therapy exists. Really intrigued by this space and Swimclub. No denying the problem and opportunity at hand.

@emrey35 @yashar Are endorsements election interference? You are a true retard

@yashar How is this not election interference by the White House?

BREAKING Trump advisors have discussed the possibility of giving NY Mayor Eric Adams an administration position to get him to drop his re-election bid. They have also discussed offering the same to Curtis Silwa. All so they can clear the race for Andrew Cuomo. Full Story: bit.ly/4mKGq94

@Shwinnabego In America we venerate risk takers and encourage others to go big or go home. On an individual basis, entrepreneurs fail. On a societal basis, entrepreneurship is the cause of American greatness. Your suggestion would cause stagnation.

Shows like sharktank and podcasts like how I built this have done more harm than good They glamorize entrepreneurship through neat rags-to-riches narratives, ignoring survivorship bias, the messy realities of growing and scaling a business, and the skills, knowledge, network and capital often needed to get to success. Aspiring and “new” entrepreneurs would be better off talking to 10 people that started businesses that shut down than watching all the seasons of sharktank

@gefensk Are you complaining that there are hurdles to free money?

pls stop telling female founders to apply for grants that take 1 hr to apply for $2000, just invest in them