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kyro
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kyro
@kyro
leading product @ everlywell • cofounder, zipdrug (acq’d)
los angeles, ca Beigetreten Kasım 2007
876 Folgt1.8K Follower

@yrechtman yeah i now get about a dozen pre-approved loan calls a day and can’t block unidentified numbers because some are legit.
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@eddiejiao_obj very cool, exploring similar ideas. e-ink is so overlooked as an interactive surface and software design is by far the #1 thing holding it back. would love to try this on my boox & viwoods.
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Ending the year by sharing one of my favorite projects I got to work on: the @Polymarket integration in @rainbowdotme
This project was a deep dive into color, rhythm, and motion. Prediction markets are visually complex by default. The challenge was turning that complexity into something expressive and intentional
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bookshelf for @kyro! most books are science/tech but here is the section w/novels. I nominate @paulg and @peterthiel.

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@WillManidis expertise is an exclusive asymmetry diminished with reach; trust is the exact opposite.
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30 seconds of thoughts on “new media” and investing becoming a content business:
sometime in the past two years it became consensus that venture investing was now a media business.
this revelation, of course, was a long time coming. necessarily, as any boutique investment class gets bigger, the necessary capital inflows (endowments -> retail via RIA) and capital outflows (number of deals, size of those deals, need to provide unique platforms for those deals) both explode.
you saw this happen in private credit, you saw this happen even in RIAs themselves, and now it’s happening in venture
alongside of this came an explosion of interest in media assets that could drive demand/supply of investable dollars and assets and the creation of a whole new category of brands to monetize this. again, this rhymes with the RIA boom of a decade prior.
now there are something like 600 new podcasts, daily shows, weekly shows, and newsletters launched by venture platforms in the last quarter. many of them have at least some people listening to them.
my bet is that 99% will be massively value destructive. why?
they fundamentally misunderstand the relationship between retail and how they feel about their capital, and perhaps more concerningly, misunderstand the relationship between founders and capital.
on retail: it’s easy to think casting a wide net of maximum possible content with maximum possible breadth will hit the most RIAs and therefore circle the most high fee retail dollars. I think this is categorically wrong. If you are a dentist deploying your retirement, and you really care about the quality of manager you invest in— what will you think when you encounter 600 podcasts of varying quality? Will you feel safe working with that platform? any scaled impersonal media platform trends toward slop at scale
on founders: founders are experts in their own domain. the odds are if you’re sourcing experts in x domain, the true 99% percentile founder will find their ideas silly, old, objectionable, or otherwise uninteresting. why work with a firm that’s saying silly things about your market when greenoaks says nothing at all, everything thinks they are brilliant (they are), and move quickly. silence is a virtue in a selectivity game.
both of these end up destroying much more brand equity than they create. so what will work?
personality driven media.
consider @tbpn: no one, including the hosts themselves, believe they are the world expert in any topic. you aren’t coming to TBPN because Jordi can explain PIK loans better than anyone else. you’re coming to TBPN because you trust them as humans, and trust that they are interesting enough to find the best ideas and most interesting people in the world at that moment.
if either of them say something silly, or wrong, or ill informed— you don’t hold it against them. you trust them as characters.
there are very few venture platforms that can bring that kind of personality to the table. Patrick is doing it at ILTB, Marc is doing it at a16z, very few others have pulled it off.
the vast majority of venture funds will nuke their reputations on the back of doing this poorly. the returns to doing it well will be stratospheric.
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