MATT GRAY

how to become a storytelling genius (the addiction framework):

Underrated growth rule: audience size amplifies competence. If you can’t monetize 100 followers then 100,000 won’t save you.

Founders don't let other founders fail.

P.S. Want a content system that creates a profitable personal brand on autopilot? In 5 days I'm hosting The Systemized Founder workshop. You'll see the exact systems that helped me scale without burning out. Save your spot here (limited seats): fos.now/NsDuFy

Most founders create content with no clear destination. Every single piece of content should have one primary goal.

Things I'm doing at 36 to avoid regret when I'm 86:

Building a business that runs without you requires an obsession to letting go. scaling it requires restraint. Start small: Stop solving and start coaching. Document decisions and set standards. Your job shifts from doing --> designing.

By the way, I'm hosting a closed-room working session in Bondi Beach, April 23–24. Guarantee it will be a $10k day 20 founders. 2 days. focus is designing the systems that make more $10K days possible without you If there’s seats left grab yours here tinyurl.com/3wz4ad87

Most founders chase $10K months but very few design for $10K days. The latter comes from systems that sell without emotional or energetic effort.

@SystemSunday Consistency beats intensity when it comes to life habits.

This quote hit home for me. 12 small life edits that have outsized returns (🧵):

@Tim_Denning Most of this comes down to one thing: intentional living.

I turn 40 this year. Advice to my 30-year-old self: Don’t buy luxury stuff to impress people Chase an obsession Do the opposite of mainstream society Don’t worship celebrities who don’t give a f*ck about you Quit listening to gurus Hit the gym every day Make your default answer to every request a no Go to a live Tony Robbins event Invest in tech Have a psychopathic sense of energy Through from doing, not consuming information Build a personal brand Start a Youtube channel Leave loser friends Divorce bad bosses Also focus on making money, not saving money Financial problems create a lot of stress and they can be avoided.

@dklineii Depth is what reveals real thinking and capability. Strong insight, Dave.

The secret to great interviews isn't the questions. It's the follow-up. You want to learn more than just what they did. Dig into: - Why they did it (judgment) - How they did it (practicality, creativity) - Examples (show me, don't tell me) Depth separates good from great.

@dklineii As a leader, investing in your team is the best investment you can make.

Coaching is too expensive. But how much does your inexperience costs? What's the cost of: - Losing a star engineer? - Running your team at 80% capacity? - Allowing a critical problem to go undetected? Turns out 100K problems have 1K solutions.

@dklineii This is solid, Dave. Thank you for sharing.

Most people overcommunicate. They ramble. The dive into the weeds. They lose their audience. And in doing so, lose their credibility. Change how you think and you'll change what you say. And how you say it. Headlines. Punchlines. Here's my 5-step formula to find your voice:

If I were starting a founder-led brand again in 2026 I wouldn’t try to go viral. I’d build one idea so strong it could be expressed 50 different ways. trust compounds when the core message stays the same.

I'm Not an Entrepreneur (I'm an Investor)

question for founders: what part of you have you been holding back for fear of what others might say?

@thenickpattison Insane work. Congrats man.

This makes my heart sing

@Tim_Denning High ticket builds wealth faster than volume.

Most people never make any money with their digital business because they obsess over low ticket offers while the millionaires are all selling high ticket.

P.S. Want a system that helps you step out of the day to day? In 7 days I'm hosting The Systemized Founder workshop and breaking down the exact systems that helped me scale without burning out. Save your spot here (limited seats): fos.now/NsDuFy

Most founders would never admit this, but they've had panic attacks or anxiety episodes because they're stuck to the business. How much is the ops chaos costing you?