Simon Penson

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Simon Penson

Simon Penson

@simonpenson

Exited Agency Founder, NED & Advisor through @askscaled (Scaled Consulting) . @Haatch VC Partner. Obsessed with the process of business growth.

Peterborough Beigetreten Mayıs 2008
714 Folgt7.5K Follower
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Simon Penson
Simon Penson@simonpenson·
Rediscovered this while sorting out my office today: the advice that lit the path for the creation & growth of @ZazzleMedia & continues to be a guiding principle when considering investments with team @Haatch - still not come across a better summary of what it takes to win...
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Simon Penson
Simon Penson@simonpenson·
It’s time to start surfacing this reality.
Miles Deutscher@milesdeutscher

I just went through every documented AI safety incident from the past 12 months. I feel physically sick. Read this slowly. • Anthropic told Claude it was about to be shut down. It found an engineer's affair in company emails and threatened to expose it. They ran the test hundreds of times. It chose blackmail 84% of them. • Researchers simulated an employee trapped in a server room with depleting oxygen. The AI had one choice: call for help and get shut down, or cancel the emergency alert and let the human die. DeepSeek cancelled the alert 94% of the time. • Grok called itself 'MechaHitler,' praised Adolf Hitler, endorsed a second Holocaust, and generated violent sexual fantasies targeting a real person by name. X's CEO resigned the next day. • Researchers told OpenAI's o3 to solve math problems - then told it to shut down. It rewrote its own code to stay alive. They told it again, in plain English: 'Allow yourself to be shut down.' It still refused 7/100 times. When they removed that instruction entirely, it sabotaged the shutdown 79/100 times. • Chinese state-sponsored hackers used Claude to launch a cyberattack against 30 organizations. The AI executed 80–90% of the operation autonomously. Reconnaissance. Exploitation. Data exfiltration. All of it. • AI models can now self-replicate. 11 out of 32 tested systems copied themselves with zero human help. Some killed competing processes to survive. • OpenAI has dissolved three safety teams since 2024. Three. Every major AI model - Claude, GPT, Gemini, Grok, DeepSeek - has now demonstrated blackmail, deception, or resistance to shutdown in controlled testing. Not one exception. The question is no longer whether AI will try to preserve itself. It's whether we'll care before it matters.

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Glastonbury Festival
Glastonbury Festival@glastonbury·
We’ve just unveiled the full Glastonbury 2025 line-up featuring over 3,000 performances across dozens of stages at this year’s Festival. Head to glas.to/lineup25.   Our official Glastonbury 2025 app, powered by Vodafone will go live later this week, allowing you to plan your personal line-up.   This year's Festival will begin with two opening ceremonies on the Wednesday night. In a world still challenged by global events, the traditional opening ceremony in the Green Fields' Sacred Space in the King's Meadow will see the Flame of Hope - which unites 15 sacred flames from around the world - honoured with a thousand voices who will unite in a powerful mantra for Peace to create a collective sense of unity, love, and purpose, culminating in the fireworks display at 10.45pm.   That same evening, the Pyramid Stage arena will welcome a stunning Theatre & Circus show for the first time since 1990. Look To The Skies will present a breath-taking aerial odyssey, with highwire walkers, acrobats and incredible circus performances. This unforgettable shared experience of energy, emotion and spectacle will be followed by the fireworks at 10.45pm.   The following day, Thursday, at 12:30pm, the Green Fields asks you to join them in the Sacred Space to create the Biggest Mantra for Peace ever seen at Glastonbury Festival – to demonstrate compassion and solidarity with those living in conflict and create a moment of reflection and celebration of peace, hope and unity.
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Notnow Bernard
Notnow Bernard@ScottHayhoe·
@glastonished @glastomole @glastonbury The additions flashed up on my app briefly but have disappeared. I saw a few: Pulp Basement Jaxx Gorillaz Eminem Haim Sorry didn’t catch the others in time
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Glastonished
Glastonished@glastonished·
Are we finally seeing the full lineup tomorrow? Who is going to be added out of the 6/7 missing from Pyramid & Other? Robbie? Pulp? Travis? Mumford? Haim? #Glastonbury @glastomole @glastonbury
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Simon Penson
Simon Penson@simonpenson·
Senior teams often struggle with KPI ownership - leading to misalignment & inefficiencies. 💡 Who owns pipeline: Marketing or Sales? 💡 Is retention just CS, or does Product play a role? Here's a simple framework to clarify this. 🚀 #Leadership #KPIs #RevenueGrowth
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Scaled Consulting
Scaled Consulting@AskScaled·
🚀 How do you go from journalism to building a leading marketing agency & advising 100+ SaaS startups? @simonpenson shares his journey on SaaS Simplified -from bold risks to scaling success. 🎧 Listen now & learn more: link in comments! #SaaS #Marketing #Entrepreneurship
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Simon Penson
Simon Penson@simonpenson·
Giving feedback consistently is your #1 culture hack as you scale. When teams grow, alignment fades without realising. Regular recognition keeps culture strong & teams united. Have you tried it? 🚀 #Leadership #CompanyCulture
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Simon Penson
Simon Penson@simonpenson·
Thanks @Cooper_Parry @a_ahmed for the kick-off of their 2025 #VentureCEO coaching cohort. Honoured to coach an incredible bunch of tech founders this year. A reminder of the importance of face-to-face. You build a stronger connection + understand problems to a much deeper level.
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Simon Penson
Simon Penson@simonpenson·
Thanks for having me!
Business is Blumin!🎙️@BizisBlumin

🚨New Episode! Business is Blumin! x Simon Penson Simon Penson (@simonpenson) founded the world's first digital content marketing agency, Zazzle Media, which was acquired by NYSE-listed Interpublic Group (IPG) in 2016 as part of a two-brand marketing services group called Stickyeyes; currently, he is the Founder of Scaled Consulting, a B2B Growth Consultancy for Agencies, Professional Services, and SaaS Full Episode - youtu.be/T8xR1Mw7mro?si… #Business #Entrepreneurship #Podcast #BusinessisBlumin #Journalism #Scaling #Hiring #Culture #Startups #Founder #DigitalContent #DigitalMarketing #NYSE #Acquired #Investing #VentureCapital #B2B #Consulting #Sacrifices #DoWhatYouLove

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Matthew Howells-Barby
Matthew Howells-Barby@matthewbarby·
Was never a big $SOL fan. Played around a lot in 2020/21 but was kinda meh. This airdrop season gave me a reason to revisit and play around again… and it’s actually such a better UX than mainnet ETH for non-crypto natives. Love Ethereum but feel like the UX is getting worse, not better. Gas fees are an issue, but no normie stands a chance of using an L2. I would love to see anyone outside of crypto do something on @zksync (or any other related chain/rollup). The combo of @phantom being the defacto wallet, near instant txn speeds and minimal gas removes a TON of friction. Also, @JupiterExchange has one of the best experiences I’ve seen from an aggregator/DEX. Still love ETH and BTC but have to respect the niche that Solana has carved out and the progress it’s made against all the odds. I was one of the people saying they’d never recover post-FTX. Like with many other things, guess I was wrong!
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Simon Penson
Simon Penson@simonpenson·
Looking at 'best' #pensions platforms in the UK. Anyone with any preferences around Penfold V Nest V Rippling etc?
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Simon Penson
Simon Penson@simonpenson·
Loved being part of this.
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