

Sofia | UK UGC Creator
2.6K posts

@sociallysofija
UK UGC Creator with 100M+ in organic and paid ads ➡️ [email protected]





















Before you start planning videos to create for a client? How often do you do your research first? And by research, I didn't mean looking at their website, reading the product page. Or looking at reviews on their social media, reddit or amazon... I mean, understanding the consumer segments your creatives can target through their psychological triggers, desires and deep pain points? Not just "Busy mom of 4", or "busy professional"... Onboarded a new client for creative strategy today and did it the old school way - pen and paper = 10 pages of back to back research. I'm excited to hop on a call with them tomorrow to align with the timelines and goals - plus I can explain the whole Meta Andromeda - Gem - Lattice and what that means for our creatives. Hook variation IS NOT ENOUGH. But more or that later 👀 #ugc #ugccommunity #dtc











