Tom

Farnham Town x Adidas ✍️ It’s time to take things to a new level ✅ 📝 ftfconline.com/2026/04/farnha…

Used my (coming soon) non league football club management product Clubhouse to decipher if the Non League Day promotion was a success. clubhousefootball.co.uk Below is the analysis: 🤝 The Promotion: Free Entry to all fans who got through turnstiles before 2PM 🧠 The Theory: More people coming in earlier would potentially spend more on F+B because of the goodwill of the free ticket and shift our spend window forward by 30-60 minutes ✏️ The Summary: We drove far more revenue in the pre kick off window than we usually do. Average here is £5,200 but yesterday we drove £6,952 before 3PM. £1,736 positive difference. I wasn’t there so can’t comment really on the “feeling” this brought to the ground, but from conversations with staff and wider club team, the atmosphere was building much earlier and created the right feeling for a big game. This is important for first time visitors at the club - all of whom I hope had a great time yesterday, be them a home or away supporter. Worth saying we had our second highest attendance of the season (1,443) and obviously we lost out on a lot of ticket revenue that makes up about 30% of our average Saturday match-day revenue. Yesterday we only did £1,700 of ticket revenue (£10 per adult ticket £6 concession) which shows only 12% of our total revenue. Basingstoke last week with 1,100 fans we did £5,388 of ticket revenue (32% of the takings) Despite lost takings on the gate, we sold out of food and mostly out of drink from all outlets which is a great sign and (fingers crossed 🤞🏽) great practise for the play-offs. Yesterday was our biggest taking on drink since Sholing at home with just shy of £10k of drink sold. Last of all, thank you to all of the @TheCurfews fans who came along and made it a great day. Takes two great fan bases to make special club days. It’s appreciated. ✅ Overall a successful promotion that did move the dial for a one off game. Clearly ticket revenue is the most precious commodity for football clubs as it is 100% margin. Would do again for one-off opportunities like non league day. Happily answer questions.

🚨 I'M FUNDING A BUSINESS INSIDE OF NON-LEAGUE 🧵 Read the thread to find out what my new project is that will help everyone running a non-league football club; Chairmen, Managers, Secretaries etc. 🧵 I spent a lot of early January thinking about projects that I can add some genuine value to. Things where I have deep understanding and be able to create a product that genuinely helped people. Then it struck me... operations and information flow inside non-league clubs is totally broken. I realised this as soon as I walked in the door at @FarnhamTownFC in 2022. Everything was so backward. Since then we have built business-grade digital systems to make club admin and workflow easier whilst making decision making faster for both on and off the pitch issues. It's been the secret sauce to our off and on pitch success.

📺 𝗙𝗔𝗥𝗡𝗛𝗔𝗠 𝗧𝗢𝗪𝗡 𝗢𝗡 𝗧𝗛𝗘 𝗕𝗕𝗖! Our @emiratesfacup Fourth Qualifying Round tie with @suttonunited will be live on BBC iPlayer, the Red Button and BBC Sport website at 12:30pm on Saturday, October 11th. 🏆 General Sale tickets go on sale at 11am tomorrow. 🎟

@malthecat @FarnhamTownFC Hey mate. They’re produced by re-uz.com/en/

@FarnhamTownFC question? Who supplies your plastic beakers? They look good.

@pre_season_2526 @Frankie_Hobbs @FarnhamTownFC Should be resolved now Andy!

🧊 𝗣𝗥𝗜𝗖𝗘 𝗙𝗥𝗘𝗘𝗭𝗘 🧊 We're delighted to confirm that we're freezing 𝘢𝘭𝘭 ticket prices next season! ✅ 25/26 season tickets are now available! Adults: £̶1̶4̶0̶ £𝟭𝟭𝟬 Concessions: £̶9̶5̶ £𝟳𝟬 Early bird prices automatically applied at checkout until July 1st 👇

FULL TIME! CHAMPIONS AGAIN OLE OLE! 🏆

@SamShaw94 Wouldn’t let it ruin your evening

🏗️ 𝗖𝗟𝗢𝗖𝗞 𝗘𝗡𝗗 𝗧𝗘𝗥𝗥𝗔𝗖𝗘 𝗙𝗨𝗡𝗗𝗜𝗡𝗚 𝗦𝗘𝗖𝗨𝗥𝗘𝗗 We're delighted to confirm that we have 𝙝𝙞𝙩 𝙤𝙪𝙧 𝙛𝙪𝙣𝙙𝙧𝙖𝙞𝙨𝙞𝙣𝙜 𝙩𝙖𝙧𝙜𝙚𝙩 for Project #ReclaimTheClockEnd! 🏟️ This week, the Club have secured two private donations of £10,000 which means the naming rights to the terrace have been sewn up. The donations come from long-term club partner @howdenlocaluk and a private donation from Catherine Powell on behalf of her late father, Sir Alan Jones. 🙏 With that, it takes public donations to £27,000 and with Club Director @HarryHugoGoat's commitment to match donations pound for pound, that takes the funds raised to over £54,000. 👏 The Club is now pushing ahead with plans for this new development, and we're excited to communicate more updates in the coming weeks and months. 🧱 We'd like to thank everyone who has contributed to our fundraising efforts over the summer - we couldn't have done this without you! 👊

@FarnhamTownFC Deserved after a great spell in Farnham. Best of luck @PatNash04!

🧤 𝗣𝗔𝗧 𝗡𝗔𝗦𝗛 𝗗𝗘𝗣𝗔𝗥𝗧𝗦 Farnham Town can confirm that Pat Nash has completed a transfer to National League side Aldershot Town. Pat has been an inspiration to many during his 14 months at the Club, and we wish him the best as he progresses his career 👏 Read more ⤵️

𝟮𝟬𝟮𝟰/𝟮𝟱 𝗦𝗘𝗔𝗦𝗢𝗡 𝗧𝗜𝗖𝗞𝗘𝗧𝗦 🎟️ 🏠 21 Men's home league games ➕ All Women's and pre-season games 🆓 FREE for under-16s 📲 Powered by @PassEntry Early bird pricing available now until July 1st 👇

@tsml1988 @FarnhamTownFC @PassEntry You did! 😂

@FarnhamTownFC @PassEntry @FarnhamTownFC did I win the race???

Season ticket information & early bird purchasing available tomorrow 🎟️ We’re going fully digital 📲 @PassEntry

@shamz_f1a @FarnhamTownFC All the best Shamz!

Been a pleasure 🫡❤️

@Gymshark @FarnhamTownFC I can picture @RyanKinnane modelling it already

check your dms @FarnhamTownFC

35-3-0

Your Invincibles 💯 A full season undefeated ✅

What a season. A rollercoaster of emotions. One more game for history… Roll the tape! 🎥

Heritage 📸 These lads have worked so so hard behind the scenes for 2 years to make days like today @twbore @Frankie_Hobbs @MichaelOIiver

Invincibles and pile-ups: non-league football stories you may have missed dlvr.it/T5GPwh

Gold is for 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 🏆 Introducing our home kit for 2024/25 season 🔥