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Apple Immersive Video Utility quietly dropped on the App Store and inside visionOS — right in the middle of the madness that was NAB 2025. And somehow, we were lucky enough to be among one the very first creators to get hands-on review.
We tested it using the new @Blackmagic_News URSA Cine Immersive camera and the DaVinci Resolve Immersive Build, and… wow.
Let me tell you — the video will show you more than words ever could. But to be totally honest?
This is the best immersive image quality I’ve ever seen in my entire career.
Yes, even better than Apple’s own immersive content on Apple TV. Not exaggerating. No chromatic aberration. No stereo conflict in the corners. Just pure, comfortable 3D depth with insanely sharp resolution — even in close-up scenes.
But what really blew my mind is the progressive immersion system.
With @Apple new Immersive Video Utility, the same video can shift seamlessly between Spatial Video and Immersive 180 — and the control is entirely in the viewer’s hands.
Too much immersion? Click a button, and the same content plays in a 16:9 spatial format. Want to go full 180? One tap and you’re back in immersive mode.
There’s no longer a divide between Spatial Video and Immersive 180.
They’re now different states of the same media — and that changes everything for filmmakers like us! No more dual camera setup. Just ONE Blackmagic Design URSA Cine Immersive Camera you got both outputs for dual purposes.
What do you think on the “Progressive Immersion” concept? Comment below 👇
#AppleVisionPro #immersive180 #spatialvideo
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