Mindset Bolt

How to Use AIDA to Write High-Converting Copy:

alright guys... how many times you gonna announce the release of the "first ever AI CMO". at some point its gotta stop. its unoriginal.

Brands use AI like a copy intern. That’s backwards. The real leverage is using AI to decide: who should not be emailed today. The retention problem nobody talks about: Over messaging your best customers quietly kills LTV. AI can fix this. How: Feed your model: Order frequency Time between orders Discount usage Email engagement decay Support tickets Product categories bought Then train it on one question: “When does messaging increase likelihood of reorder vs reduce it?” Some customers reorder faster when you leave them alone. Others need nudges.

Stop looking for a silver bullet And just start doing more More cold emails More pitching More tweets More ads

Most companies will hire a "GTM Engineer" just to automate some cold emails. In reality, the GTM engineer was designed to: • Fully embrace being systems/tech leaders for the revenue org. • Have the technical proficiency of RevOps. • Apply that proficiency to actual sales/marketing experiments. There is a lot of buzz and snake oil around this title. BUT… If you have these skills, you’ll be extremely valuable to a lot of companies for the next few years. I just put together a full cheat sheet going over how I'd go from 0 → GTME👇 1. Strategy & Plays 2. Data Aggregation 3. Data Enrichment 4. Data Activation 5. KPIs 6. Responsibilities 7. Books To Read 8. Best Tools Want the high resolution of it? Comment “GTME” And I’ll DM it to you. (must be following)

I built 10,000 SEO-optimized pages in 72 hours using AI. Generated $85K in new organic revenue within 6 months. Zero manual content writing. Zero content farm penalties. Here's the exact programmatic SEO setup I used:

LinkedIn research: 80% of workers feel unprepared to find a job in 2026. 64% say job search has become more challenging than ever. That anxiety is making people spray-apply to 100+ jobs and hear nothing back. Here's how to actually stand out when everyone's panicking.

Heading to Austin tomorrow for the e-commerce agency summit and genuinely can't wait. There's something about being in a room with people who are building the same kind of thing you are that doesn't happen on a Zoom call. The conversations that matter most at these things never happen in the sessions. They happen at dinner, at the bar, in the ten minutes between panels where someone says the thing they'd never post online. I've got a lot of friends and peers I haven't seen in person in too long. If you’re in Austin this week, let me know.

$100K/mo cold emailer VS -1k/mo cold emailer: ​ $100K/mo: ​ CAMPAIGN TYPES: 6 COPY LENGTH: 3 sentences FOLLOW UP: New angle every time LIST SOURCE: Waterfall enrichment across 6 tools SIGNALS: Hiring, funding, competitor, web visitors DOMAIN SETUP: 50 subdomains, 100 mailboxes BOUNCE RATE: Sub 2% SENDING VOLUME: 8,000/day TAM COVERAGE: 90%+ ​ - $1K/mo cold emailer: ​ CAMPAIGN TYPES: 1 COPY LENGTH: 400 words FOLLOW UP: "Just circling back" LIST SOURCE: Apollo export, unverified SIGNALS: None DOMAIN SETUP: Main domain BOUNCE RATE: "I don't track that" SENDING VOLUME: 300/day TAM COVERAGE: 40% ​ The gap between these two isn't budget. ​ It's not even experience. ​ It's execution on fundamentals that everyone knows and almost nobody does.

AI is the hustle porn of 2026, and can be a net negative on your productivity if you’re not disciplined. AI’s impact on coding, design, and even GTM is indisputable, but what you see people posting on X is not reality. 50% are actually just doom-scrolling and getting FOMO about not using it. 25% waste hours setting up Claude Cowork to do a bunch of sh*t they never actually do. 25% are crushing with it. Actually, maybe more like 5%-10%. I have to reprompt it 6 times to do something I could've done once. Answers that would’ve taken me 3 minutes to find end up taking 15. A few days ago I read a post from a founder saying AI is changing his life. His examples were: - Scheduling meetings - Summarizing emails - Social content These are nominally helpful and nothing of actual substance. Unless you’re putting in an insane amount of time training your AI agents and dialing in your workflows, it's a waste of time.

"We can't compete on Amazon anymore, the fees are killing us" A guy doing $500K/year on Amazon was ready to quit the platform entirely. He was selling Halal-friendly pantry staples.. Looked at the account and, within 10 minutes, I figured out the issue. Amazon wasn't the problem. His listing was still running on the 2019 setup. Everything that drove conversion was outdated or missing: • 3 basic product images (front, side, back of bottle) • Bullet points written once in 2019, never touched again • Only running Sponsored Products ads, ignoring Brands and Display entirely • Stockouts every 6 weeks, killing all the momentum they'd built We rebuilt the fundamentals in 30 days by fixing their: 1) Listings: C- to A+ rating in 30 days - 3 images became an 8-image professional suite with brand templates - Rewrote titles, bullets, descriptions, and added A+ content - Built visual merchandising that actually converts 2) Ads: one ad type to the full funnel - Added Sponsored Brands to capture top-of-search - Launched Display Ads for retargeting - Went from one-dimensional to omnipresent 3) Inventory: stopped the stockout cycle - Moved to 120-day coverage instead of running on fumes - Forecasted demand instead of reacting to zero inventory - Sales velocity stayed consistent for the first time 4) Account health: caught problems before they became disasters - Proactive monitoring flagged an alcohol policy violation - Fixed it before the listing got blocked - Avoided weeks of lost sales and support ticket hell And it was the best month they've ever had in January 2026. Look, the approach is the same whether you're doing $100K or $10M: • Listings optimized continuously, not once • Full ad suite (Products, Brands, Display) • Inventory forecasted 120 days out • Account health is monitored proactively We've helped brands go from 'we're pulling out of Amazon' to their best months ever. The brands crushing it right now treat Amazon like it's 2026, not 2019. If you can't make Amazon work with solid fundamentals, you'd get destroyed on any marketplace. But if you master the system, Amazon prints. The limit is bigger than you think. The issue is almost never the platform. If you're doing $100K-$500K/month on Amazon and tired of paying agencies that move slow, reply "amazon."

Everyone thinks you need trust fund money to build an ecom brand. WRONG. Here's the ACTUAL startup stack: > Shopify: $39/mo > Domain: $12/yr > 3PL storage + fulfillment: $6 -$15 per order (varies) > UGC: Outsourced with AI > Meta ads: $300/day testing budget > Klaviyo email/SMS: $0 - 150/mo > Stripe / Shop Pay: 2.9% + 30¢ per transaction > GetHookd: Brand spy and clone ad generation Products you can also dropship initially to validate demand without big risks. You don't need a warehouse. Or a giant team. Or a massive budget. Just the stomach to test 50 samples, 100 ad creatives, fail hard, and repeat.

New statics we made for a client Price breakdown vs 5 reasons why Which one stands out more to you?

In the last 7 months, we went from 2 founders → 15 team members. While scaling to 7-figures in under 1 year. Right now, we have a team of killers. But early on, we made a few mistakes. Here were the 3 biggest red flags we ignored: Red flag #1: Poor communication We pay attention to how applicants answer and ask questions. If someone can't explain revenue operation concepts clearly, it would be hard to explain it to clients either. Red flag #2: Zero questions about the company We expect applicants to ask questions about Workflows. In my opinion, the best people care about the company they work for because it's going on their resume. If all questions are "When can I start?" and "What's the salary?", they may not be a good fit. Red flag #3: Attention to detail We give candidates homework between calls. If they show up unprepared, that's a massive red flag. It shows us exactly how they'll show up for client work. How you do 1 thing is how you do everything. Tl;DR: If I can’t bring someone in front of one of our best clients, we don't hire them. Simple as that.

AI is about to do to branding what industrialization did to food. In the early days of industrial food, production scaled fast. For the first time, food could be manufactured at a level the world had never seen. But as scale increased, quality moved in the opposite direction. Decades later, the organic movement emerged with a simple idea: Go back to the basics. And people paid a premium for it, not because it was trendy, but because it was real. We’re seeing that same pattern play out right now in branding. AI is making it easier than ever to generate content, visuals, and creative work at scale. And as that supply explodes, something else becomes more valuable: Genuine human connection. When everything is available, what feels real stands out. That’s where the opportunity is. The brands that win will be the ones people actually feel something from. Because real connection can’t be mass-produced or copied at scale. Organic food didn’t replace mass production. It just made authenticity more valuable. The same thing is happening in branding. The question is whether you’re building something real enough to be worth the premium.

Most browse abandonment emails say: "You forgot something." This one says: "You felt something." And THAT is why a LOT of recovery flows leave money on the table. What HGA Supply's browse abandonment email gets exactly right: 1/ The subject line admits what it is. "We Saw You Checking This Out." A calm, confident acknowledgment that they noticed. A majority of brands make browse abandonment emails feel transactional. This one feels like a friend tapping you on the shoulder. The honesty is disarming, and disarming lowers resistance. 2/ The brand story runs BEFORE the dynamic product block. So many brands get this sequence backwards. If the product shows up first, you're just another reminder email. But lead with purpose, something like "garments carried meaning, a covering, a reminder, and a promise," and now the product they almost bought carries weight it didn't have before. By the time the dynamic block appears, that hoodie they were browsing has become a statement. 3/ One line reframes the entire browse. "If something caught your eye, it's probably because it spoke to more than just your style, it spoke to your spirit." Elite copy takes a behavior like browsing a website and gives it meaning the customer hadn't consciously assigned to it yet. They were drawn to something without fully realizing it. And now they believe that. That belief is what converts. 4/ The CTA is two words that do everything. "Make It Yours." They could have gone with "Shop Now" or "Complete Your Purchase." Instead, two words that hand the reader ownership before they've even paid. "Yours" implies the item already belongs to them. The email just made it official. Browse abandonment flows are a second chance to tell your brand story to someone who was already listening. SO many brands waste that chance on a cart image and a button. The ones winning send a reason.

I had a conversation with a founder doing $3M. He came to me about ads. - The brand was scaling. - Creative was working. - Revenue was climbing month over month. - The team felt good about where things were headed. Then things started slipping. Not all at once. Not dramatically. Late shipments here. A support ticket spike there. Refund rate creeping up. CAC starting to drift. His first instinct was to go back to the media buyer conversation. Should I raise budget? Add another channel? Get fresh creatives? I asked him one question instead. How's your fulfillment running? He paused. That pause told me everything. You don't have a marketing problem. You have an infrastructure problem. The ads were doing their job. Fulfillment broke the experience after the click. > Customer waits 12 days. > Gets a dented box. > Don’t convert on the retarget. > Doesn't leave a good review. > Doesn't reorder. You paid to acquire them and got nothing lasting out of it. You're scaling a leaky bucket. Fix the backend and everything upstream gets cleaner. Ad data, creative performance, CAC, all of it. The operator with clean logistics is on solid ground. The one without is blaming the ads. If you're doing $1M to $10M and fulfillment is feeling like friction, see the next tweet.

If your agency clients are generating less than $16 per email subscriber, you're leaving six figures on the table. Let me show you the math. Average ecommerce brand has around 10,000 subscribers. Top agencies generate $16.70 per subscriber annually. That's $167,000 in revenue per client. Most agencies? Nowhere close. @omnisend just analyzed 717 agencies managing nearly 3,000 brands, and the gap isn't about having better clients or bigger budgets. It's about execution speed and how you stack your systems. The difference comes down to three things: First, top agencies move fast. They launch the first automation within 8 days of onboarding. Not "eventually." Not "once we finalize strategy." Within 8 days. Because every day without automations running is revenue walking out the door. Second, they build complete lifecycle coverage. 5.3 automations per client on average. Not just welcome + cart abandonment. They're covering browse, post-purchase, win-back, and seasonal plays. Automations contribute 45% of total email revenue and generate 9x more per message than campaigns. Third, they add SMS. Agencies using SMS generate 202% more revenue on average. It's not a "phase 2" channel; it's a growth multiplier that top performers turn on early. Here's what most agencies miss: you don't need to reinvent the wheel. You need to execute the fundamentals faster and more completely than everyone else. Top agencies send 5.4 campaigns per month. They test regularly (linked to 192% higher revenue). They don't wait for "perfect"; they ship, optimize, and compound results over time. The brands working with elite agencies aren't getting one big win. They're getting systems that print money on autopilot while the agency scales to the next client. If you're an agency stuck at $50K-$75K per client, the path to $170K isn't a secret. It's execution. Read their full study here >> omnisend.com/top-agencies/?…

met my business partner playing COD over 10 years ago we were super competitive, and those skills really translated to business in ways neither of us expected at the time both sets of parents thought we had completely lost our minds… @fortuze parents were like, “who’s THIS guy you met on the internet?” my parents thought the same thing about him it was a crazy thing to hear from both sides, but we just kept going Ali convinced me to try ecom told him dropshipping is saturated and won't work so he goes and does it by himself, gets some sales going, and comes back to me saying, “instead of dropshipping, let's try building a brand” in our first six months, we did close to $300K to $400K in sales with no prior experience in the space we honestly didn't have the business acumen for it, but we figured it out together now we've done ~$50M in ecom over the past 5 years and built a company together from nothing none of this would’ve happened if I hadn't met some random guy in a cod lobby a decade ago lol we still play to this day no one in either of our families saw any of this coming, and I'm pretty sure most of them still can't fully explain what we do

Yes to this! And there's a layer that decides how much value this actually creates for you. AI literacy is what turns a good question into something genuinely valuable for your career or business. LinkedIn says it's the number one skill in demand right now. Workers with AI fluency are earning roughly $18k more per year (Estimate based on industry reports). That literacy gets built through: - Using AI tools regularly - Exploring how they fit into your workflow - Seeing what works, what breaks, and what actually improves your output Over time, you start recognizing patterns and get faster at guiding AI toward something useful. The people growing in this shift are building that fluency in real time, inside their actual work and business. And that's completely available to you right now. Just start using the tools. You got this. AI for the win.