Andrew Hutton retuiteado
Andrew Hutton
6.3K posts
Andrew Hutton
@AWHutton
Founded @DayOneD1. Used to build startups @Human_Ventures. Now I help founders go 0-1 with Market Fit. Also manage strip malls
Ann Arbor, MI Se unió Nisan 2009
1.4K Siguiendo2.4K Seguidores
@JamesonCamp Yeah man, that’s super valid - I probably underestimate the power of a custom, highly thought through pitch and email
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you know from our chats that i know very little about structured outbound
all i do know is that when i was 26 i was convincing people to hand me a quarter-million-dollar investor relations contracts
the way i did that was by making fully custom pitch decks, sending them fully handwritten emails, and then chasing them down at conferences
half that labor got down to the actual making of the deck and the research of it
if i can compress that, i'm positive there's value
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I cannot tell you how much this is going to change the way that people run GTM and sales motions
We are moving away from a “spray and pray” outbound sales world
To a “hyper targeted and bespoke solutions” one
NotebookLM@NotebookLM
Introducing Cinematic Video Overviews, the next evolution of the NotebookLM Studio. Unlike standard templates, these are powered by a novel combination of our most advanced models to create bespoke, immersive videos from your sources. Rolling out now for Ultra users in English!
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@JamesonCamp If I don’t have the infra to move faster with AI, so that’s where I’m trying to go. I need to get more fluent.
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@JamesonCamp I’m starting to move faster and get more AI native myself… just adding AI into steps, that I’ll then turn into semi deterministic/semi AI workflows
My original thought, about things moving fast for early stage and over investing in workflow slows you down… that only holds
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@JamesonCamp I know, we’re way overdue…
And I’m definitely just coming up the learning curve, mostly in the area where the more I learn, the more I realize I don’t know… so I’d assume I don’t have it right : )
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yeah i think this is a conversation i have with people every day which is that you're thinking of this as binary which is completely fundamentally wrong
you're thinking of this as an ai writing the outbound and making the pitch which is just fundamentally wrong
you owe me a text or a phone call and i can explain much more but as someone who built custom pitch decks for every piece of outbound sales i did for millions of dollars a year in the past, the idea that i can make a custom pitch deck in five minutes instead of four hours is pretty powerful
i think you're viewing this as ai replacing people
as opposed to ai making a piece of a custom outreach much easier, better, and faster for you
but that's my take and maybe you're seeing this differently than me
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@JamesonCamp And by the time you’ve perfected the prompt and inputs to get your output right, things change. It’s a constant effort to keep the AI pointed in the right direction, and often slows down iteration
It’s gonna happen but I haven’t cracked it yet
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@JamesonCamp So I’m living in this world… a lot of folks I work with don’t trust AI to write custom outbound for them that sounds real / is accurate and relevant, much less create a whole pitch - and I mostly agree
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This is dumb, all these predictions are so shallow
Citrini@Citrini7
JUNE 2028. The S&P is down 38% from its highs. Unemployment just printed 10.2%. Private credit is unraveling. Prime mortgages are cracking. AI didn’t disappoint. It exceeded every expectation. What happened? citriniresearch.com/p/2028gic
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@sweatystartup @TheSalonDon It is as simple as calories in, calories out.
What you’re saying is that the “calories out” side of the equation isn’t static - that when you eat, macros, etc affect your BMR, and thus your “calories out”.
That’s helpful - but doesn’t change the equation
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@TheSalonDon I don’t have an opinion on GLP1s.
But when you eat, the macros, how fast you lose weight, all that dramatically impact BMR.
It’s not as simple as calories in calories out. There is a lot to it.
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Today I found out I’m a science denier
Tanning Salon Don@TheSalonDon
Tip: Don’t tell people on GLP1s that if they ate less without GLP1s they would get the same results They get very angry
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You know what… all the outbound email gurus on here always talk about “clients” and they’re telling on themselves - they’re just selling to the next struggling agency all the way down
Who’s doing outbound for startups in a way that actually works for enterprise sales?
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Founder: we’re raising a seed now before we go raise a Series A later this year at a higher valuation
Me: yes I know, that’s how venture works.
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@JamesonCamp We tried to build a function to do this for big enterprise orgs like Goldman Sachs when I was at Human Ventures, there’s a long tradition of creating top tier content at places like Amex and Michelin - everyone should do it
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The math is broken
$1M buys you 90 seconds of commercials.
$1M produces a 30-minute Netflix doc.
Studios won’t fund content.
Distributors can’t get enough.
So my bet on how this gets solved? brands become studios
Not sponsorships. Not ads. Owned IP.
Great episodic content that Netflix, Amazon, and the rest actually pick up - because they don’t have to pay for it. Or pay cost.
Brands get distribution. Distributors get content.
Everyone wins except the old model
Big bet of mine for 2026.
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@thesamparr Pick a host and then have @HurwitzJake run it with Thursday Labs
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I own a podcast called Moneywise. Its a personal finance podcast for high net worth people.
It gets 15k-20k downloads an epiosde + 2k-30k views on youtube per episode.
I don't have an owner of the podcast in my company. I'm trying to decide what to do with it.
Any ideas?
Would love to have someone run with it.
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But what if it’s $40k and you work 4 days a week?
At that point, it’s a different question - is it worth the added complexity and stress to now manage people, all for lower margins and a chance at scaling
Nick Abraham@NickAbraham12
"We're at $30K/month with 85% margins!" My brother in Christ You work 87 hours/week. You haven't seen sunlight in 6 days. Your family and friends are concerned. Give up some margin and get back your sanity.
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@NickAbraham12 But they need 20 leads (at 5%) to get that one customer… so they could be going for 6-7 months before breaking through (and then of course there insanely ROI positive). How do you get them to be patient?
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*client with $100,000 LTV
Client: We only got 3 leads this month.
Me: And?
Client: We are going to have to churn.
Me: Why?
Client: We're clearly not getting enough volume for this to work.
Me: Ok, let's run the numbers. Your average LTV is $100,000, right?
Client: Yes.
Me: Okay, so, if we charge you $300 per lead, we can generate 100 leads that you close 0% on, and you'd STILL be at breakeven with us.
Client: Yeah, but we don't close at 0%. We close at 10-15%.
Me: Exactly. Let's even cut that in half and take 5%. If you pay us $300 per lead and close at 5%, you'd pay $6000 in lead generation costs for $100k in revenue.
Client: Oh.
Me: Do you see why you don't need a lot of leads for this to work?
Client: Yes.
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if you're a:
- founder
- over 10,000 LinkedIn followers
- posting actively
reply to this tweet and I'll invite you to my private whatsapp group for engagement boost
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He’s not wrong…
Just add outbound on top of this - warm to folks who engage, cold to everyone else in ICP
Cody Schneider@codyschneiderxx
if you're a b2b founder just read this paid ads pixel everyone who touches the site remarketing across all channels email nurture newsletter weekly product update podcast interviewing target customers clips for social send podcast to newsletter SEO for bottom of funnel keywords that is all the marketing you have to do and that covers basically every channel
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Service idea for designers
Retainer (or hourly) to advise on how to get the most out of vibe coding websites
All the basics, then tricks and tips, then your design eye to get the most out of these tools.
Fo it asynch and have a dozen easy clients
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