Lukas ⒽⒸ

The full evolution, from foundation to final form. Long held within our walls, shaped through craft and conviction, now revealed as a complete and living world. Enter the Castle ➞ behance.net/gallery/241788…

@TYPOGRAPH1C 🫶👑 Always room for you in the Humble Castle

Congrats to this team and this fantastic rebrand. They're all so incredibly talented, and I have loved getting to play a (very) small part over the years. Truly the best creatives in the biz, and their new website reflects who they are and their talents fully. Check it out!

This is the evolution of Paper Crowns™ Modern in craft. Medieval in discipline. Underground in vibe. Reimagine Everything™ papercrowns.com

Paper Crowns™ is built on a simple truth: you don’t need royalty or riches to wear a crown. So 7 years ago, we built our own & raised it in the Humble Castle. All that time we have let our work speak for itself. Today, it is finally time to tell our story.

Tomorrow we open the doors to our next chapter. What began as an idea we created and kept to ourselves is now the foundation we stand upon. Shaped through every detail, every etch, every decision. Paper Crowns™ -- 3.31.26

The evolution of the Crown. Modern. Medieval. Underground. 3.31.26

Reimagine Everything™ Chapter II.

The next couple of weeks are going to be special for @papercrowns . We have been working on a lot of things behind the scenes and this post is the start of everything rolling out.

Dedicated to our craft. Honored by great collaboration. Humbled by recognition. As @LandoNorris and the McLaren team take home both F1 Championships this weekend, we are proud to announce our "Welcome to the Grid" campaign for the Logitech G x McLaren Racing Collection was awarded 3x Platinum VEGA Awards in Gaming, Sports and Brand Collaboration categories. As always, it is an honor to turn our partners' trust and vision into award-winning work. Congrats to the team.

Client: @LogitechG To showcase the true response of the worlds' best Pros getting their hands on the brand's upcoming gaming mouse – Logitech G gave Paper Crowns access to closed user testing footage... but their reactions did all the talking, racking up over a million views on X.

September has been crowned. 👑 As we enter the last quarter of 2025, we’re grateful for the vision and trust of our partners and the energy of our community. Reimagine Everything™

Client: @LogitechG x McLaren F1© Logitech G and McLaren Racing joined forces to bring the thrill of racing into your home. Paper Crowns proudly collaborated closely with both brands to deliver 360° campaign creative, lead by a hero film starring Oscar Piastri and Lando Norris at McLaren HQ. Full case study coming soon. 🧡

Last week, our team had the honor of joining @LogitechG at their yearly Logitech G PLAY event — a celebration of incredible breakthroughs the G brand brings to gaming. Months of close collaboration between Paper Crowns and Logitech G came to life with the global debut of 7 new products across PRO, Racing, and 3 Series ranges. We’re humbled to finally share what our teams have been building together. Huge thanks to Logitech G for the trust and partnership — stay tuned, there’s much more to come.

The Esports Awards celebrated its 10-year anniversary with a landmark ceremony, reflecting on a decade of triumph and excellence. Partnering once again with Paper Crowns, the ceremony’s identity was reimagined to honor its journey while looking to the future. We always appreciate the trust from ESA and their leadership. View the full development: behance.net/gallery/234284…

Go check out the full Case Study on Behance! behance.net/gallery/233793…

Client: @LogitechG G522 was the final key to complete the legendary 5 Series product line up. Upon launch, Paper Crowns complimented Logitech G's global brand campaign with a signature CG Product Tour.

Client: @H3CZ Always a special day when the OGs in our industry come to Crowns for creative. HecZ wanted a stream identity that not only reflects the name and legacy he’s built with OpTic but also packs in some hidden friends. We set the tone by highlighting the personality that comes with an individual like HecZ through a cinematic montage scored with music by @greenhiphop, paired with custom animated alerts and screens that define his presence on stream. The result: a package that is unmistakably HecZ.

Grateful to the partners & community who continue to shape what’s next. Onto September. Reimagine Everything™

Paper Crowns has been a wild ride this year and we're growing faster than ever. 👑 Looking for talented web and product designers with a strong creative bone. Strong layouts and creative design. 🖥️

Let's go for a ride 🤜