How I Built This

Calling all you entrepreneurs and innovators! The How I Built This shop is now open! Check out this curated collection at: wonderyshop.com/pages/howibuil…

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And I’ll leave you with this: What’s one small frustration you keep noticing… …and what would it look like to treat it as a business opportunity instead of just background noise?

A guy walks into a sporting goods store in Oahu in 2007, looking for a reusable water bottle. The shelf is empty. That empty shelf became @HydroFlask. A few years later, it was a global brand seen everywhere from trailheads to school hallways. Here’s how it happened 🧵

And to hear the full episode with Tom Hale, listen to How I Built This: open.spotify.com/episode/1pYUBx…

For more stories like this—from founders who build with soul, stamina, and substance—subscribe to my newsletter: guyraz.com

In 1979, Tom Hale quit his job with no investors, no experience, and no plan. Just a belief: People might want to explore the world by bike. That belief became @BackroadsTravel—one of the largest active travel companies in the world. Here’s how he built it. 🧵