Julian Redlich
407 posts

Julian Redlich
@JulianRedlich
VP @ Permira (Private Equity) | ex-Booking .com Head of SEO
Frankfurt on the Main, Germany Se unió Ekim 2011
279 Siguiendo192 Seguidores

Julian Redlich retuiteado

Such an interesting panel with @kevgibbo, @Khushal, @JulianRedlich, @Rene_L_Harris , and @JudithLewis!!




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Julian Redlich retuiteado

Today we announced improved quality ranking and new spam policies that we believe significantly enhance the quality and helpfulness of your search results. Learn more: blog.google/products/searc…
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Julian Redlich retuiteado

A raíz de esto de (¿quién si no?) @natzir9 sobre #Twiddler dos enlaces:
1) El fichero fuente web.archive.org/web/2019110513… que ha pasado Natzir
2) Una explicación de @julianredlich sobre el tema rankmeamadeus.com/understanding-…
Buen recordatorio (2017-18)
Natzir@natzir9
@senormunoz web.archive.org/web/2019110513… En concreto, que se lo digan al equipo de search que controla Twiddler. Manual boost & filters :P
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@searchliaison It’s people that use your site, so build it for them.
Imagine Queen would’ve made music for a toaster instead of millions of fans! 🥰
—
1. Build your site solely for your audience by crafting content they desire.
2. Make it accessible for Search Engines to digest.
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"Ask not what you should do for Google Search.
Ask what you should do for your audience."
What is this? Well, I've spoken with & enjoyed getting feedback from creators in person and through social over the past two weeks. Next week, I'll be doing three more in-person events. One thing I'm trying to improve on is explaining the need to do things for people rather than Google.
I'm looking for an easy-to-remember line. Really, it should be more like this:
"When it comes to content, ask not what you should do for Google Search. Ask what you should do for your audience."
That's because there are some key technical things that Google (or other search engines) do need. But when it comes to content, people-first is the right approach. As always, our guidance on this is here:
developers.google.com/search/docs/fu…
So many of the questions I've been asked recently begin with "Should I do this for Google...." The answer is always "You should do things for you audience."
Do things for your audience. Don't ask what you should be doing for content for Google. Ask if what you're doing is to benefit your audience. That’s the right path.
Any ideas on how to better communicate this in a sentence or two?
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In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. A lot has changed since then, so today we're launching a refreshed, simplified version of the Webmaster Guidelines:
developers.google.com/search/blog/20…

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Talked about SEO A/B #Experimentation at Booking.com and my new Position at Permira in Netherlands biggest SEO Podcast “SEO Cast”.
- Product-Driven SEO
- Booking.com SEO team structures
- Enterprise SEO
Spotify: open.spotify.com/episode/3mTZav…
#seo

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What is the most overrated thing in SEO (what do people spend too much time with):
@methode & Lizzy: page experience update
@g33konaut Probably Links
@JohnMu word count (& computers)
@SEOnerdSwitz #seo
GIF
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@YBM_NL Nice! I’m sure you won’t be disappointed. Very easy read, great examples, every page a learning. Helped me a lot 👍
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Julian Redlich retuiteado

Julian Redlich retuiteado

Great to be back #seobenelux. Thanks @mathiasnoyez and @stikkie for organizing and @JulianRedlich @kverleg for presenting. I missed this! #seo #amsterdam

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@POL_Amsterdam out of curiosity, is there a public log of police helicopter starts and their reason for hovering over the city? 🚁
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@TeamYouTube There’s a whole community filled with thousands of replies and upvotes since August. How can you look into my issue and solve my account issue when you don’t even have my email address? I just want to point out again that I can’t purchase a premium membership due to OR-REH-04
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@JulianRedlich We’ve shared this with the team so we can look into it. It’s also best to send a feedback report of the experience so we can use that data as we investigate the issue. Appreciate your patience.
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@TeamYouTube trying to make a purchase. Used a different CC than usual, getting Error OR-REH-04 and am suppose to get in contact with you. Help forums weren’t that helpful. What now?
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@TeamYouTube So, what do I do now? I’m getting this error OR-REH-04 and I’m not a single bit closer to a solution. Anything I can do? What does this error do? When I click on more information, the help pages are about ensuring that the account isn’t hacked. It isn’t, I can confirm. MFA is on.
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@JulianRedlich Appreciate the update – we're passing this along for a closer look. Also, we recommend sharing this through a feedback report using these steps: yt.be/help/feedback. Make sure you're logged in to the account experiencing the issue as this will help us identify and fix it.
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