Judith Lewis

Pretty chuffed with my 0.07% tbh.

I was making soup last night and the recipe called for 5 potatoes cubed. 125 potatoes seems a bit excessive, doesn't it?

NEW from Ahrefs: Firehose! we just launched a real-time data streaming API, powered by .@ahrefs massive crawler infrastructure. install from Clawhub, use the dashboard, or pump data directly into your workflows. Firehose is FREE while it's in beta: firehose.com

Now that everyone is suddenly a (vibe) coder, we decided to make @Ahrefs API available on (almost) all paid plans! 🥳 So if you're on a Lite plan or higher - go grab your API key in Account Settings and plug it into your Claude Code. Happy building!

LET'S GO!

Google is stealing your clicks Last year, Google was already citing itself in almost half of AI Overview answers in the US. Now, in AI Mode, Google.com makes up 17% of all citations. So when AI answers someone’s question, there’s a real chance that click never reaches your website. Instead, it goes right back to Google. 📌 Read the full study here: seranking.com/blog/google-li…

Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP 13.8% (188M → 214M) ▪️ Social stayed flat (103M → 105M) ▪️ AI chatbot traffic? Just 4M at its peak Full data breakdown here 👉 chatgpt-vs-google.com Now the big question is: Does search traffic stabilize from here, or do we lose another 15-20% by the end of the year? What's your prediction? ... P.S. Learn more about FREE Web Analytics: ahrefs.com/web-analytics?…

🚨 How do you measure AI search optimization success when traffic no longer reflects real impact? I’ll be covering this in my @brightonseo session next month, including: * How to select the right mix of performance and brand influence metrics depending on your business model * How to define topics and representative prompts to measure visibility directionally across AI answers * How to combine first-party data, log file analysis, sentiment, conversions, and revenue signals to estimate impact and guide optimization... even when attribution is incomplete. See you at the Auditorium 2, Brighton Centre on Thu 30 Apr, 2026 at 11:20 AM. 🙌

🇬🇷 The stage is set. The lineup is complete. Athens SEO 2026 is taking shape. Attendees from 9 countries already registered — digital agencies, leading brands, and independent SEO consultants all making the trip to Athens for the second edition. 🎟️ And nearly half the tickets are already gone. 📅 22–23 May 2026 📍 The Ellinikon Experience Centre, Athens Two days. The people redefining search. All in one room. ⚙️ Expert-led keynotes on Technical SEO and AI in Search 🎤 State of Search: The Unfiltered Edition — a panel of global industry voices 🤝 Real networking and conversations that matter Some of the most respected voices in Search will be on stage for this second edition: @aleyda, @lilyraynyc, Martin Splitt, @thetafferboy, @TaylorDanRW , @sitebee, @sergebezborodov, @frankvndijk, @arisrock, @johnpcampbell, @JudithLewis , @Jammer_Volts, @nathanless, @Lgosh, @filiwiese, @bngsrc, @yagmrsmsk, Alessia Mancini, Andrea Masoni, Konstantinos Sfyris, Yannis Papadopoulos And of course… 🍸 Outdoor after-party under the Athenian sky ☀️ Great food, rich history, endless sunshine, and the islands right on your doorstep. Athens in May hits different. 🎥 Can't make it in person? The global livestream pass has you covered. If you want to be in the room where the future of search is debated, challenged, and shaped, this is it. Secure your spot now (limited availability): athenseo.com/buy-tickets/ #AthensSEO2026 #AthensSEO #TechSEO #TechnicalSEO #SEO #SEOconference #SEOsummit #SEOevent #stateofsearch #AIsearch #AISEO #SEO2026 #SEOGreece

I can't remember how to write 1, 1000, 51, 6 and 500 in Roman numerals. I M LIVID

This is SO INSANE. @grammarly is impersonating me and other tech journalists/editors in its "Expert Review" AI feature The AI feature basically uses my name and @Gizmodo to appear as if we're offering editing/writing suggestions. It's pure identity theft—scraping my entire career's worth of tech stories and then lying to its users/customers that their writing will sound more authoritative as if I actually edited them Grammarly's disclaimer: "References to experts in Expert Review are for informational purposes only and do not indicate any affiliation with Grammarly or endorsement by those individuals or entities." Grammarly has some fucking balls to include this and think it excuses them. How do we sue these fuckers? What kinda fucktard over there thought this would be a good idea? theverge.com/ai-artificial-…

I'm hosting a small private dinner for ~6 marketing/growth leaders in San Francisco on Tuesday, March 17th. But here's a problem... I don't know many people in SF. The one person I did reach out to — Udi Ledergor (ex-CMO at Gong) — is away that week. 🥲 So who are some cool marketing leaders in the area that I should try my luck with? Please drop names in the comments, or tag someone directly. 🙏 P.S. Dinner is on @Ahrefs ofc.

@GWRHelp Forgot to say - this seems to have fixed it thanks!

@JudithLewis Hi Judith. I’m sorry to hear you’re having trouble purchasing your tickets. We’re not currently aware of any issues with buying tickets on the app. Could you please try uninstalling and then reinstalling the GWR app to see if that resolves the problem? - Cece

@GWRHelp the app won’t let me schedule book a ticket - it just says there is a fault so I cannot buy a ticket. The delay going to buy one at the station is extreme - even at the machines. What is wrong with the app? I can see the train tones but cannot book anything

F1 Fans x SEO People: this years Fantasy F1 SEO League is just DAYS AWAY! Check my profile for the link to sign up to our little group of SEO savvy formula fans :)

Besides the main conference, I'm delighted to be also speaking at The Sip & Search Fringe Event @brightonseo along with @LaffertyN and @THCapper about Top Strategies for AI Brand Visibility in 2026! ​Here’s what we’ll cover: * ​How do LLMs surface answers, and why are certain brands more preferred than others ​* Common misconceptions about retrieval-augmented generation (RAG) that’re hurting your AI search strategy * ​Practical tips to improve your brand visibility in answer engines ​* What to track in answer engines and how to turn the data into performance gains and ROI @chimammeje & the @TheFCDC are hosting it and it includes delicious food, a panel session, and fun karaoke 🎤😎 Register now for only 10GBP: luma.com/nviza8jh

ChatGPT has officially announced ads. A major shift in the business model of the world’s leading AI assistant, used by 800M+ people every week. Here's what you need to do to prepare for it & the tool that'll help: social.semrush.com/4l2bkcZ.

AHREFs has no content about domain authority (well doh, they use DR not DA, they are not Moz, surely they can talk about “domain authority” as a general concept but well) and still gets cited by hallucinating LLMs and you are all discussing how to appear in LLMs - which tool…

Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. ​ Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. ​ A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. ​ For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.