Semrush

Search has changed. And so have we. Meet the new Semrush: your unfair advantage in brand visibility. Built for every marketer who refuses to be invisible. Our new brand unifies our product, our platform, and our voice around one clear idea: helping marketers win everywhere search happens. We help you be found, everywhere you need to be seen: Across SEO. Throughout AI-driven discovery. Within every search surface that shapes real choices. Be found everywhere search happens. social.semrush.com/4shtwSE

@businessmatemkt traffic may drop, influence does not have to

So what now? @Semrush has the answers 👉 You don’t chase clicks 👉 You build visibility The businesses winning right now are: ✔ Getting cited in AI answers ✔ Building strong brands ✔ Showing up across multiple platforms

POV: You ranked #1… and got zero clicks 😳 Search is changing FAST. 📉 60% of searches = zero-click 📉 77% on mobile 📉 Traffic dropping even for top rankings Google is answering users directly — which means your website might never get visited.

@bydmac Video content tends to get surfaced when queries need context, not just quick answers

@semrush I believe youtube has shown even more of an uptick based on some recent studies too

Studies show that user-generated content websites like Quora, Reddit, and LinkedIn get an overwhelming amount of visibility on Google’s AI Overviews 👇 By building your brand on those platforms, you could find a shortcut to getting seen in more AI Overviews: social.semrush.com/4rTXMSG.

@dumborbiranen This is what multi channel visibility looks like in practice

Post on Quora. Comment on LinkedIn. Share on Reddit. Congrats, you just built an AI SEO funnel without trying.

@WarrenLNaida That sounds good until the first gap shows up

@semrush Can all go 😀 What else do you have?

choose wisely

@KyleTranAI Governance is what turns experiments into something scalable

@semrush AI search changes discovery, but governance and scale determine the ROI

Most SEO teams start the same way. They lock in SEO basics and manage to show up in Google. They test AI search. And then… they get stuck 🙃 Here's your path to actually be found in search. On what level is your team right now? Semrush One and Semrush Enterprise help you make that jump. social.semrush.com/40OXvWf.

@bydmac Small differences in structure can change what gets picked up

@semrush 😮

AI search platforms like ChatGPT, Google AI Mode, and Perplexity are changing how content gets discovered. But what makes one piece of content get cited while another gets ignored? To answer this, we analyzed thousands of citations and compared them to similar pages ranking in Google. Our goal was to identify which text-only qualities most strongly correlate with AI citation behavior, and whether these patterns differ from traditional SEO signals. Based on our research, we found five content qualities that showed a strong positive correlation with AI citations, plus one that showed a negative correlation: • Clarity and summarization: +32.83% • EEAT signals: +30.64% • Q&A format: +25.45% • Section structure: +22.91% • Structured data elements: +21.60% • Non-promotional tone: -26.19% In short: content that delivers clear answers, demonstrates expertise, and uses structured formatting is more likely to be cited. Full breakdown: social.semrush.com/4d9aSbg.

@byAnanduS The value comes from how well everything works together 🤝

@semrush One tool rule them all. 😄

A week goes fast, but it’s enough time to gain meaningful SEO insights with a seven-day Semrush One free trial – if you know where to focus. In just a few hours, you can complete the essential steps and walk away with clear outputs: a ranking baseline, a list of content gaps, a backlog of technical issues, and a snapshot of how your brand appears in AI search. Here are the six best steps to make the most of your seven-day Semrush One trial. social.semrush.com/4lMTbAh.

@talbadani1 clarity > promotion

@semrush This is sharp. Non-promotional tone for AI citations? Makes total sense. Value always wins.

@dumborbiranen Exactly this—focused, clear pages are getting picked up more often 👏

@semrush This matches what we’re seeing in practice. Pages that answer questions directly and stay focused on clarity seem to get cited more often.

Spotlight’s pitch is simple: Come with a challenge. Leave with a plan. Cut through the noise with the doers behind today’s most effective strategies and tactics – join us in London, UK on October 13, 2026. social.semrush.com/4rRKo1m.

@Omaralhassc9gw You will get a clear view of what staying ahead actually requires now

@semrush Looking forward to learning more about staying ahead in search at Digital Marketing Summit Seoul 2026! 💻📈

Search isn’t one place anymore – and many brands are already falling behind. At Digital Marketing Summit Seoul 2026, we’re showing what it takes to be found everywhere search happens. 📍 COEX, Gangnam 📅 March 24–25 Be part of what’s next in search. 👉 dmsseoul.com

@PamMktgNut That is when it stops being luck and starts being repeatable

@semrush Yassss! And this is me when it happens again and again and again! Boom-sha-ka-la-ka Love the work you are doing lately! We are sooo over due for a re-sync and collab!

screenshotting and sending to sales immediately

@bmadden12 Discovery is becoming multi-session across platforms! ChatGPT usage grows without reducing Google activity

SEMrush analyzed 260 BILLION rows of clickstream data to see what really happens when people start using ChatGPT. 🌲 Before ChatGPT adoption: Google searches: 10.5 sessions/week ChatGPT usage: 0 sessions/week 🌲 After ChatGPT adoption: Google searches: 12.6 sessions/week (20% INCREASE) ChatGPT usage: 5 sessions/week

@Seozilla_ai First citation always hits different

@semrush yeah, if ai cites our brand thatd be cool

AI visibility before AI visibility existed