Semrush

The rules of brand discovery are evolving. Fast. @Adobe has completed its acquisition of Semrush, expanding our ability to help businesses navigate a rapidly shifting landscape shaped by AI, LLMs and agentic experiences. Visibility today goes beyond traditional SEO, spanning generative engine optimization (GEO) and emerging agentic search. As more decisions are influenced by AI, brands need to show up and stand out across every touchpoint. Together, Adobe and Semrush aim to give marketers that edge. By combining Semrush’s discoverability intelligence with Adobe’s customer experience tools, the result is a more connected approach, linking how brands are found with how they engage and convert, all within one integrated system. Read more: social.semrush.com/4cMxvAd

Prompt tracking is the process of monitoring the prompts users enter into AI systems and the responses those systems generate. Sometimes called search prompt monitoring, it differs from rank tracking, which monitors a site's organic listing positions on search engine results pages. AI systems rarely say things the same way twice, which makes tracking exact wording futile. But the substance of these responses – which brands get mentioned, which sources get cited – trends in patterns over time. Those patterns are what's worth tracking. Here's our LLM prompt tracking guide: social.semrush.com/3RcX5av.

Buyer intent keywords are search terms that signal a user's readiness to make a purchase. Someone who merely wants information about running shoes might search Google for “best running shoes for marathons.” Whereas someone looking to buy running shoes in the near future might ask ChatGPT “who has the best price for Nike Alphafly 3 shoes?” Buyer keywords are valuable to marketers because they signal a user is further along in the buying cycle and closer to a purchase. They can be classified into two categories: • Low intent (also called commercial intent) • High intent (also called transactional intent) social.semrush.com/3RHMl40.

A web crawler is a bot that visits and processes webpages to understand their content. They are also known as: • Crawlers • Bots • Spiders • Spiderbots Search engines use crawlers to discover and categorize webpages. Website owners can also use crawler tools, such as backlink crawlers or technical audit bots, to monitor site performance, analyze competitors, and improve SEO. Learn how they work in our blog: social.semrush.com/4txdnbL.

@SEOSpecial47251 That is a clean system: demand first, competitor context second, gaps third, ideas last 👆

How I never run out of content ideas (using @semrush): → Start with keywords — always a solid foundation → Check competitors' top pages — see what's already working → Keyword Gap — find what they rank for that you don't → Topic Research. #SemrushAmbassador.

@apgclawyer Authority is becoming easier to earn when a brand is clearly defined, consistently supported, and simple for AI systems to verify

This is exactly where authority is moving. Backlinks still matter, but AI systems are starting to evaluate something deeper: Can the brand be understood? Can its claims be verified? Can trusted sources support its identity clearly enough for an AI answer to cite it? The next authority layer is not just ranking. It is being interpretable enough to be selected.

Website authority in 2026 goes beyond backlinks and domain scores. It also depends on how clearly your site communicates who you are, and whether other trusted sources consistently support your claims. Here’s how to strengthen it: 1. Get Quality Backlinks with Valuable Content 2. Optimize Your Content for Relevant Keywords 3. Develop a Solid Internal Linking Strategy 4. Get Mentions from Across the Web 5. Build an AI-Friendly Content Structure social.semrush.com/4eWxgFJ.

9 Ways to Use AI in Marketing: 1. Write Optimized Blog Posts 2. Generate a Marketing Strategy 3. Solve Customer Issues 4. Repurpose Content 5. Create Ad Copy and Creative 6. Write Social Media Content 7. Analyze Competitor Strategies 8. Perform Market Research 9. Write Marketing Emails social.semrush.com/4nlZqvU.

Google has made agentic restaurant booking through AI Mode globally available. Users can now describe what they want, and Google finds options, checks availability, and takes them straight to booking. The path from search to reservation is now a single interaction. This reflects a wider move toward agentic search, where AI retrieves, evaluates, and composes answers on behalf of users. Here's what you can do to optimize for the agentic era: • Ensure AI crawlers can access your site • Write content that’s easy for AI systems to parse • Clearly and consistently use entities • Manage your brand visibility • Track your AI visibility social.semrush.com/4fcLUbN.

Your funnel doesn’t need more traffic. It needs stronger BoFu content. Comparison pages, demos, case studies, and testimonials turn intent into conversions. If leads keep stalling at the finish line, start here: social.semrush.com/438BHWy.

@VanhishikhaB Ideas are just placeholders for a strategy that doesn’t exist (and your audience can tell) 😉

And I have been telling you this for years now. But this time, you might want to take it more seriously because @Semrush says: "Scribbling down vague ideas you can’t justify as being valuable to the brand and its audience isn't making your content pipeline problem go away."

A good content idea isn't just something interesting. Nor is it something that your competitor has just written on. It is what helps solve your audience’s pain points and answer questions they’re "actively searching for". Let me explain >> #contentstrategy #SemrushAmbassador

@jonocatliff Winning keywords are a better starting point than asking Claude to guess the market 🤝

I generated 50,000 clicks every single month using SEO. Here’s how you can do it toowith Claude Code. First, you need to find winning keywords that actually rank on Google. Start with a free trial of SEMrush and look for keywords with 100+ monthly searches that are informational, meaning people are actively searching for blog posts, guides, and tutorials. Focus on keywords that are also easy to rank for. Then upload those keywords into Claude Code and generate blog posts for every single one of them. Next, give Claude Code an on page SEO checklist so it can optimize your titles, headings, internal links, metadata, and content structure automatically. After that, drop in your Google Lighthouse report and tell Claude Code to fix your technical SEO issues like page speed, accessibility, mobile optimization, and broken elements. SEO used to require full time specialists. Now you can handle both on page and technical SEO in minutes. Comment “SEO” and I’ll send you the full masterclass video covering the entire process #seo #claudecodetutorial #claudecode #claudeseo #semrush

5 Tips to Increase Your Website's Authority: 1. Get Quality Backlinks with Valuable Content 2. Optimize Your Content for Relevant Keywords 3. Develop a Solid Internal Linking Strategy 4. Get Mentions from Across the Web 5. Build an AI-Friendly Content Structure Full breakdown here: social.semrush.com/4eztP7D.

@antonosika This is how you turn a weekend project into a visible business 🔥

Today we're making Lovable apps discoverable by search engines and AI, including the ability to chat with Semrush SEO data in Lovable. We’re doing this to give people using Lovable an unfair advantage when starting a business. Because building is just the beginning, and getting users to your app should be as easy as creating it.

@Lovable From invisible to the top of the search results 🤝

Your Lovable apps are now built to be found. New apps are now server side rendered and discoverable through search engines like Google and AI answer engines like ChatGPT, Claude, and Perplexity. Existing apps get prerendering. Additionally, access @semrush search intelligence in-app. Chat with your SEO data, understand how you’re performing, and improve discoverability. You can also run SEO reviews on demand, and fix all suggestions in one click.

Keywords in 2026: what matters now (and what doesn’t). social.semrush.com/3RC1SSV.

Hello Matt, the public MCP and OpenAI app are available to all Semrush users on the following plans: Starter, Pro, Guru, and Pro+. This allows users to build their own agents and automations with no need to buy API units. Full access to the Standard API remains available starting from the SEO Business plan!

@semrush What are your thoughts on opening your API like your competitors have? I’ve been a customer for 5 years on a high-tier plan, and the API is still overpriced for us smaller agencies.

cancelling @semrush today, enough is enough.

Big news: Semrush x @Lovable is here! Lovable lets you ship beautiful web apps in minutes. But fast has never meant findable - until now. We’ve embedded Semrush data directly inside Lovable, so you can create websites that actually get found. Try it now 👉 social.semrush.com/4dGILje

Zero-click searches aren’t killing SEO – bad strategy is. Learn how to win them ↓ social.semrush.com/42QmWrz.

What is GEO? SEO helps you rank. GEO helps you get cited by AI. Here’s why it matters now ↓ social.semrush.com/4nleNVm.

be honest, does your calendar look like this?