Semrush

Search has changed. And so have we. Meet the new Semrush: your unfair advantage in brand visibility. Built for every marketer who refuses to be invisible. Our new brand unifies our product, our platform, and our voice around one clear idea: helping marketers win everywhere search happens. We help you be found, everywhere you need to be seen: Across SEO. Throughout AI-driven discovery. Within every search surface that shapes real choices. Be found everywhere search happens. social.semrush.com/4shtwSE

@devrube Entity clarity and structure are becoming critical for being understood, not just indexed

Spot on. SEO helps you rank on Google. GEO helps you get cited by AI. The biggest shift we’re seeing in the GEO/SEO space right now is that entity signals, content freshness, structured data, and prompt-aligned architecture are driving LLM citations far more than classic backlinks or keyword density ever could. Semrush nailed why this matters right now — the rules are changing faster than most realize.

What is GEO? SEO helps you rank. GEO helps you get cited by AI. Here’s why it matters now ↓ social.semrush.com/41k54UR.

@SearchScoreHQ Measurement is still catching up, but citation tracking and prompt testing are where most teams start

@semrush GEO matters - but how do you measure it? We analysed 350,000 sites. Only 0.12% are optimised for AI citation. 71% have poor visibility. That's the gap.

9 Ways to Use AI in Marketing: 1. Write Optimized Blog Posts 2. Generate a Marketing Strategy 3. Solve Customer Issues 4. Repurpose Content 5. Create Ad Copy and Creative 6. Write Social Media Content 7. Analyze Competitor Strategies 8. Perform Market Research 9. Write Marketing Emails social.semrush.com/47ROzDa.

"The goal is to have maximum control over what AI says about us today. Only in the second step do we look for new content opportunities." – Zbyněk Pospíchal shows how to turn sentiment insights into visibility. The approach is simple but powerful: → Analyze sentiment at scale → Identify gaps between current and desired perception → Reinforce narratives that boost visibility In AI-driven search, perception drives discoverability. Take control of it first – everything else follows. social.semrush.com/4lENDYK.

Ranking is the starting point. Citations build visibility. Usability by AI agents enables action. The visibility stack is expanding, with each layer building on the last. Strong SEO foundations create authority and clear entity signals. This is what drives AI visibility. But without structured, machine-readable experiences, agents can’t take action – so the impact stops at exposure. WebMCP points to what’s next: websites designed as systems that agents can execute on, not just read. Meanwhile, AI visibility is already measurable today. Semrush One tracks how brands appear across ChatGPT, Perplexity, Google Gemini, and Google AI results, providing a baseline now. social.semrush.com/4bSN4Hi.

Google already knows about your brand. The key question is whether it considers your entity trustworthy enough to feature prominently in search. Knowledge Panels aren’t manually assigned – they’re generated from signals in Google’s Knowledge Graph. They surface trusted information about your brand directly in search, helping users instantly understand who you are. To improve your chances of getting one: → Clearly define your entity → Add structured data → Stay consistent across all platforms social.semrush.com/4sjKX58.

@codyschneiderxx Strong reminder here: not all domains are equal 👆

how to find expiring domains in 5 mins godaddy auctions filter by keyword related to brand downloads domains csv upload into semrush bulk analysis tool sort by authority score buy domains with healthy backlink portfolio track your domain authority over time by connecting your Ahrefs MCP into Graphed .com

Our new identity reflects how much the Semrush platform has strengthened over the past year. As search expands beyond Google into AI powered answers and chat based discovery, Semrush One brings everything marketers need into one connected workflow. • Unmatched data → The most trusted SEO database with 27.6B+ keywords, now expanded into AI search visibility with 213M+ prompts • Total search coverage → Track and win across both Google and AI search experiences from a single platform. • Future proof performance → Spot growth opportunities early and capture AI search traffic before competitors. • AI powered recommendations → Move faster with intelligent insights across research, optimization and reporting. social.semrush.com/4sgnVw2

Today, AI agents interact with websites in inefficient and unreliable ways. They take screenshots. They parse raw HTML. They guess which button does what. And if a site redesign moves a single element? The whole thing breaks. This approach is slow, costly, and difficult to scale. WebMCP changes that. It enables your website to function like an API for AI agents – without requiring you to build or maintain a separate API layer. Why does this matter for marketers? Because optimization is no longer just about being found. It’s about being usable. The sites that make it easy for agents to complete tasks will capture the next wave of traffic. The ones that don’t will get skipped. Here's what it means for SEO professionals and marketers who need to stay ahead of the agentic web: social.semrush.com/40Cg6or.

Retail is evolving – and AI is rewriting how search works. Product discovery is shifting. If AI shapes what customers see, the real question is simple: are you visible where it matters? The Semrush team is heading to @Shoptalk to break it down. Join us March 24–26 at Stand #987 at Mandalay Bay in Las Vegas to see how businesses can turn AI visibility into measurable growth. Stop by to discuss how your brand can compete in AI-driven search. spring.shoptalk.com/home

If you stopped scrolling for this, imagine what visibility could do for your brand. Especially in AI search, where the stakes are even higher. You may have noticed our billboards lately: on your commute, in the subway, or even here on social. They all carry the same clear message: don’t let your brand be invisible. But the campaign isn’t really about billboards, it’s about how visibility itself has changed. We'll keep repeating this: discovery doesn’t happen in just one place. People search in AI answers, scroll through social feeds, browse marketplaces, and ask questions in communities. For brands, that means showing up wherever those moments of discovery happen. That’s what we stand for at Semrush. Helping brands be found everywhere search happens. social.semrush.com/4bPdiKR

@SlackHookHQ Exactly this 👆

@semrush This becomes more noticeable later, when presence across channels starts reinforcing itself rather than working in isolation In practice visibility in one place often drives discovery in another, and that feedback loop compounds quietly over time

You can’t see the flyer, but the message is clear: Real brand visibility happens in search and AI answers. You may have noticed our billboards lately: on your commute, in the subway, or even here on social. But the campaign isn’t really about billboards, it’s about how visibility itself has changed. We'll keep repeating this: discovery doesn’t happen in just one place. People search in AI answers, scroll through social feeds, browse marketplaces, and ask questions in communities. For brands, that means showing up in the right places. Be found everywhere search happens. social.semrush.com/4bSOGRq

@vistasocialapp Showing up is step one, being selected as the source is what drives results

@semrush Having a brand or business that shows up in AI searches is imperative to business success in 2026 for sure

These billboards are easy to miss, but your brand shouldn’t be. 1 in 3 searches now start with AI. That means billions of questions, and AI decides the answers. Make sure your brand is one of them or risk becoming invisible. The message is clear: Discovery doesn’t happen in just one place anymore. People find brands through AI answers, social media, marketplaces, and online communities, so brands need to show up wherever people are looking. Be found everywhere search happens. social.semrush.com/3Pf0CUN

@SlackHookHQ The real advantage comes from owning a few surfaces deeply! Spreading thin limits how often you are actually seen

@semrush I’ve seen this push brands to expand everywhere at once when discovery starts fragmenting. Over time though, the ones that win seem to focus on a few key surfaces where they can consistently show up… instead of trying to be present everywhere

@stanlyyaa Hey Harsha, drop us a DM with your email and we'll be able to assist you! Thanks.

We need API access @semrush

@CharlesNobleSEO Where your brand shows up now matters as much as where it ranks

@semrush Visibility’s fragmenting fast. Feels like rankings matter less than where your brand gets mentioned now.

You might see us on your commute today 👀 The message is crystal clear: can people see your brand in AI answers? Look around. Search isn’t happening in one place anymore. People don't only type keywords into Google. They ask questions in AI tools and they discover brands on TikTok. AI-driven search is growing at 527% year-over-year. There’s a big shift happening in how brands compete for attention, and ignoring it could leave your brand invisible. Search will keep evolving. So will Semrush. And wherever marketers need to show up, we’ll help them get there. Be found everywhere search happens. social.semrush.com/4sqVtre

@JuliaBramble Many visits still come from Google, but AI is increasingly guiding where people go next

@semrush I love the ads, but what % of website visitors are actually driven by AI results rather than by Google searches?