Semrush

AI has become part of the B2B buying journey – buyers are now relying on it to compare solutions, build shortlists, and inform final purchasing decisions. We surveyed 600+ U.S. B2B professionals to understand how AI is reshaping vendor selection. The results show AI is influencing every stage of the buying funnel. Explore the research: social.semrush.com/4bMiL4F.

AI loves Reddit. Do you know how it's influencing your brand narrative? Here's how to find out with Reddit Analysis in Enterprise AIO: social.semrush.com/3TUNqXm.

Once you own a topic in ChatGPT, you tend to hold it. Our research found that clear category owners stayed on top in 90.4% of month-over-month comparisons. But the lead matters. Brands with a narrow advantage were far more likely to lose their position, while wider leads created lasting authority. See what it takes to build and maintain topic authority in ChatGPT 👇 social.semrush.com/4wpI30I.

The worst outcome isn’t doing bad work. It’s doing great work that nobody ever sees. In AI search, visibility is the line between being recommended and being quietly skipped. Spotlight 2026 brings together 1,000+ marketers to learn what makes brands visible, trusted, and impossible to ignore. 80+ speakers. Hands-on workshops. Expert masterminds. One day to find your edge. 📍 London, October 13 🎟️ Get your ticket: social.semrush.com/44QnYok

SEO used to be about pages, rankings, and backlinks. That foundation still matters, but it’s no longer the whole truth 🤓 Now it’s: • UGC • Communities • LinkedIn • Reddit • AI search modes • Autonomous agents Here's how it's moved from website to a full-on ecosystem👇

@sarvamb Hello Sarvam, we've escalated this internally, and a member of our team will investigate it shortly. Thank you for your patience.

@semrush My new SEMrush account has been disabled even after providing the relevant documents plus I have been charged for the subscription. Can you guys please help us for the same? Account is with email id: agencynxtseo@gmail.com

Most content update processes break down at scale. This workflow fixes it by splitting content updates into nine distinct skills, each handling a specific stage of the content lifecycle – from identifying what to update, to rewriting, structuring, and quality control. Instead of relying on a single overloaded prompt, each step becomes a repeatable capability that AI can execute consistently. Full breakdown: social.semrush.com/4yJ76xr.

Everyone’s talking about “chunking” content to win AI answers. Chunking isn’t a new tactic – it’s structured content designed for retrieval. The real question is whether it actually drives visibility. We break it down in our blog post: social.semrush.com/4pGW1bZ.

Trends shift. The fundamentals still drive results. The Google Ads auction, Quality Score, and ad rank still explain why campaigns rise, stall, or miss the mark. See how it works 👇 social.semrush.com/4wkGqkT.

Thanks for flagging this. We’re aware of reports that some users in Türkiye are experiencing difficulties accessing Semrush, and our team is currently investigating the situation. While we don’t have an exact ETA to share yet, we can assure you that our team is working to find a resolution as soon as possible. We appreciate everyone's patience in the meantime and will share more details as soon as we have them.

Adobe bünyesindeki dijital pazarlama ve SEO platformu @semrush'ın Türkçe internet sitesi tr.semrush​.com, yasa dışı bahis gerekçesiyle, Spor Toto Teşkilat Başkanlığının 21 Temmuz 2026 tarihli ve 75790776-050.06/751 sayılı kararıyla erişime engellendi.

A new marketing role has emerged. The Content SEO Manager didn't appear in our 2023 research. Today, it accounts for 20% of all content marketing job listings in the US, tying Content Creator as the most common title. Our analysis of 1,002 job listings shows the role is built around more than SEO: • SEO is required in ~60% of listings • 43% of senior roles mention AI • 32% expect workflow automation • 58% of senior positions are remote See what employers are looking for 👇 social.semrush.com/4wY2v8X.

Create a landing page that drives results. Here's what the best-performing pages have in common ↓ social.semrush.com/4fxJgfl.

AI thought it knew rtCamp. It didn't. Using Semrush's AI Visibility Toolkit, rtCamp uncovered the gap and improved how AI models represented their brand (in just one month!). See how they did it 👇 social.semrush.com/4weRSyt.

Optimizing for one platform could leave you invisible on the others. We analyzed how ChatGPT, Gemini, Google AI Mode, and AI Overviews answer retail queries and found that the same prompt often leads to completely different outcomes 👀 Read the full study here: social.semrush.com/4gUeL5G.

@BuildWithJared This is a really interesting way to think about entity building

@semrush Two months into an entity buildout on 5 of my money sites. The tell it's working: the site shows up for adjacent brands it competes with before target-keyword rankings move. Keywords are downstream. The knowledge graph move is the leading indicator.

Keywords tell search engines what a page says. Entities tell them what it means. That distinction is the foundation of modern search – knowledge graphs map how entities connect to each other, giving search engines context beyond the literal text on a page. More here 👇 social.semrush.com/4whUrzQ.

@DevmaAgency Exactly. The buyer journey is a loop, not a straight line.

@semrush This is the reality we keep having to explain to clients still married to a tidy linear funnel. The loop-and-compare behavior is exactly why attribution feels so messy now. Great framing.

The marketing funnel still explains customer behavior. Awareness → consideration → decision. But it doesn’t work in order anymore. People loop, compare, and come back again before they convert. social.semrush.com/4fitIgA.

AI can generate content. Trust still has to be earned. E-E-A-T remains one of the clearest frameworks for creating content that earns credibility, visibility, and long-term performance 👇 social.semrush.com/4pHARe8.

@juanquijandria8 👋 It's us

@sali_logs @buildwithsid what tool is that?

this is called SEO we just ranked #1 on google, for a keyword with insane competition even beating billion dollar companies

In AI search, structure is signal. Semantic HTML is one of the clearest signals you can give 👇 social.semrush.com/44EPeGl.